Perpetual Traffic

In last week’s episode, Ralph and Molly talked about Facebook’s new campaign budget optimization tool (CBO). But this week they dive in a little deeper to explore how this tool can increase the social proof on your ad sets. 

Molly explains how to use ad sets from a previous campaign to increase their engagement and conversions. Ralph then shows us where to find the deceivingly hidden “minimum budget” option and how to use it to find new audiences. Lastly, they explain when NOT to use the CBO option in order to avoid resetting the optimization process.

In This Episode You’ll Learn:

• How the tool decides which ads to increase the budget for
• How Molly spread ad sets out amongst various CBO campaigns with a $2,000 daily budget for increased social proof on all ad sets
• Why using the minimum budget tool can actually increase the engagement on your under-performing ads

Links and Resources Mentioned In This Episode: 

Train My Traffic Person Webinar

Episode 71: The Michigan Method: A Strategy For Scaling Ad Campaigns

Episode 182: Top Instagram and Facebook Predictions of 2019

Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster

Facebook's Campaign Budget Optimization Tool

Smart Marketer |Ecommerce Courses by Ezra Firestone

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

AppSumo - 13% off with code traffic13

In last week's episode, Ralph and Molly talked about Facebook's new campaign budget optimization tool (CBO). But this week they dive in a little deeper to explore how this tool can increase the social proof on your ad sets. 

Molly explains how to use ad sets from a previous campaign to increase their engagement and conversions. Ralph then shows us where to find the deceivingly hidden "minimum budget" option and how to use it to find new audiences. Lastly, they explain when NOT to use the CBO option in order to avoid resetting the optimization process.

In This Episode You'll Learn:

• How the tool decides which ads to increase the budget for
• How Molly spread ad sets out amongst various CBO campaigns with a $2,000 daily budget for increased social proof on all ad sets
• Why using the minimum budget tool can actually increase the engagement on your under-performing ads

Links and Resources Mentioned In This Episode: 

Train My Traffic Person Webinar

Episode 71: The Michigan Method: A Strategy For Scaling Ad Campaigns

Episode 182: Top Instagram and Facebook Predictions of 2019

Episode 183: How Facebook's New Campaign Budget Optimization Tool Can Get You Leads Faster

Facebook's Campaign Budget Optimization Tool

Smart Marketer |Ecommerce Courses by Ezra Firestone

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn or at DigitalMarketer.com.

If you have been paying attention to Facebook’s newest campaign options, you may have noticed the campaign budget optimization tool (CBO). This week, Ralph and Molly discuss how you can use it for your own campaign.

Molly walks through a CBO campaign she launched that created 40,000 leads. They talk about her strategy, her ad spend, and how she was able to scale the campaign faster with CBO than she had been able to previously without the feature, and how all of this can help you grow your own campaign.

IN THIS EPISODE YOU’LL LEARN:

• What the CBO tool is and how using it will help grow your campaigns and business
• How CBO created 40,000 leads for Molly’s 27 ad set campaign with a $1,000 daily budget
• Why CBO should be used on ads that have been tested on Facebook before

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

About Campaign Budget Optimization

Create a split test in Ads Manager

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 173: 10 Facebook Best Practices to Optimize Your Auction Strategy

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

If you have been paying attention to Facebook's newest campaign options, you may have noticed the campaign budget optimization tool (CBO). This week, Ralph and Molly discuss how you can use it for your own campaign.

Molly walks through a CBO campaign she launched that created 40,000 leads. They talk about her strategy, her ad spend, and how she was able to scale the campaign faster with CBO than she had been able to previously without the feature, and how all of this can help you grow your own campaign.

IN THIS EPISODE YOU'LL LEARN:

• What the CBO tool is and how using it will help grow your campaigns and business
• How CBO created 40,000 leads for Molly's 27 ad set campaign with a $1,000 daily budget
• Why CBO should be used on ads that have been tested on Facebook before

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

About Campaign Budget Optimization

Create a split test in Ads Manager

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 173: 10 Facebook Best Practices to Optimize Your Auction Strategy

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

We’ve spent the last few weeks looking back at the last year. But this week, we set our sights forward and see what’s on the horizon for Facebook and Instagram marketing in 2019

Hosts Ralph and Molly break down their top predictions for the future of advertising on Facebook and Instagram. Molly predicts that 2019 will be the year that marketers are able to take 2–3 steps forward with their strategies, and Ralph explains why it’s crucial to take those steps on Instagram.

IN THIS EPISODE YOU’LL LEARN:

• Why the future of Facebook advertising is in creating the best and most seamless user experience (and how Messenger and high-performing websites will help you with that)
• The reason Facebook is looking to spread out its advertisements and is using Instagram to diversify their newsfeeds
• Molly’s predictions for Facebook advertising in 2019
• Ralph’s predictions for Instagram advertising in 2019

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Most Important Social Media Trends to Remember in 2019

Fathersonsworkout on Instagram

24+ Instagram Statistics That Matter to Marketers in 2019

Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season

Episode 159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

AppSumo - 13% off with code traffic13

Tier 11 Data Suite

We've spent the last few weeks looking back at the last year. But this week, we set our sights forward and see what's on the horizon for Facebook and Instagram marketing in 2019

Hosts Ralph and Molly break down their top predictions for the future of advertising on Facebook and Instagram. Molly predicts that 2019 will be the year that marketers are able to take 2–3 steps forward with their strategies, and Ralph explains why it's crucial to take those steps on Instagram.

IN THIS EPISODE YOU'LL LEARN:

• Why the future of Facebook advertising is in creating the best and most seamless user experience (and how Messenger and high-performing websites will help you with that)
• The reason Facebook is looking to spread out its advertisements and is using Instagram to diversify their newsfeeds
• Molly's predictions for Facebook advertising in 2019
• Ralph's predictions for Instagram advertising in 2019

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Most Important Social Media Trends to Remember in 2019

Fathersonsworkout on Instagram

24+ Instagram Statistics That Matter to Marketers in 2019

Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season

Episode 159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

This week, we dove into the archives of Perpetual Traffic to find some of the best moments of 2018. There are clips from our 6 favorite episodes of this year, with links out to the originals. These episodes can help you hone your paid traffic strategy and prepare for the new year.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps

Episode 166: Why Facebook Traffic is NOT Your Problem

Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 143: Cambridge Analytica: What You Need to Know

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

AppSumo - 13% off with code traffic13

This week, we dove into the archives of Perpetual Traffic to find some of the best moments of 2018. There are clips from our 6 favorite episodes of this year, with links out to the originals. These episodes can help you hone your paid traffic strategy and prepare for the new year.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps

Episode 166: Why Facebook Traffic is NOT Your Problem

Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 143: Cambridge Analytica: What You Need to Know

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

The Perpetual Traffic team shares their biggest takeaways from 2018. From the slew of new changes that Facebook made to how you can keep your ROI up, this one is packed full of great reminders to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2019!

IN THIS EPISODE YOU’LL LEARN:

• How Cambridge Analytica has changed Facebook and its algorithm, and how you can change your paid traffic strategy to get back that ROI
• Why positivity and user experience should be central to your new year
• How to shape your ads’ messages to be accepted by Facebook 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 143: Cambridge Analytica: What You Need to Know

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

AppSumo - 13% off with code traffic13

The Perpetual Traffic team shares their biggest takeaways from 2018. From the slew of new changes that Facebook made to how you can keep your ROI up, this one is packed full of great reminders to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2019!

IN THIS EPISODE YOU'LL LEARN:

• How Cambridge Analytica has changed Facebook and its algorithm, and how you can change your paid traffic strategy to get back that ROI
• Why positivity and user experience should be central to your new year
• How to shape your ads' messages to be accepted by Facebook 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 143: Cambridge Analytica: What You Need to Know

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.