Perpetual Traffic

This week's topic is Instagram advertising—should you be advertising on Facebook and Instagram?

Ralph and Molly give you a breakdown for advertising on Instagram and talk about why advertising on both platforms is so important in today's marketing world. They also give us all access to screenshots of the backend of some of Ralph's client accounts, which can be found in the slides linked below.

IN THIS EPISODE YOU'LL LEARN:

• What "The Breakdown Effect" is and why it so greatly affects your ads
• There are 500 million daily active users on Instagram with an average of 50 minutes spent on the app per day, per user
• How to best leverage Instagram by using videos and optimizing for the "Swipe up" action
• Why you shouldn't turn ads off of either platform despite their performance—there's a beer metaphor that will explain everything (thanks Mike Rhodes!)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Breakdown Effect Check Out on Instagram | Instagram Info Center

Facebook's Ad Guide Tier Eleven DigitalMarketer Lab Elite

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While you may see mostly ecommerce or national brands in your newsfeed, Facebook ads can be just as effective for local businesses if you use them right.

Molly Pittman is joined by Allie Bloyd, the marketer for a local home renovation company in Louisville, Kentucky. Allie is making 7-figures annually from $5,000–$7,000 in ad spend on Facebook. In this episode, she explains her audience targets, the copy she uses, and how she's using Messenger campaigns to fill live events.

IN THIS EPISODE YOU'LL LEARN:

• The content Allie is using to target cold leads—value-driven, free or opt-in content based around initial home improvement FAQ's
• When to place your "Schedule An Appointment" campaign in your retargeting strategy
• How she divides her ad spend among audiences—60% cold, 30% warm, and 10% hot
• How to use copy to show that your business is local
• How she's built her comment-to-Messenger campaigns and the eight days of content subscribers receive

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Allie's Website

Clipman | Grow Your Ecommerce With Video

Episode 193: The 5-Step Social Media Strategy with Chris & Nick Harder

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This week is all about Google ads, as Ralph talks to Mike Rhodes, Founder and CEO at WebSavvy, live from the 2019 Traffic & Conversion Summit.

Mike explains his Google Ads Profit Curve and how you can use it to narrow down your cost per acquisition (CPA) and make sure you aren't spending more money than you're making. He also gives you his best ecommerce advice for selling more products, and his trick for getting Google to choose you over the competition.

IN THIS EPISODE YOU'LL LEARN:

• How to use the Profit Curve to find the CPA range that keeps you profitable
• Real examples of the Profit Curve at work
• How the Profit Curve helps you test 2x faster than your competitor and gets Google to choose you over them

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Remove.bg: Remove Image Backgrounds WebSavvy Mike on LinkedIn Mike on Twitter

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

In this episode, Chris and Nick Harder, the men behind the For The Love of Money Podcast and Masterclass, join Molly Pittman to talk about the Instagram growth strategy  that has grown Chris' profile to 171,000 followers.

Chris, Nick, and Molly talk about how to choose the social media platform best suited for your business, what new entrepreneurs/businesses need to do to stand out on social, and the well kept secret of Instagram brokers.

IN THIS EPISODE YOU'LL LEARN:

• What to look for when products aren't selling the way you predicted—are you trying to just make money or are you genuinely trying to provide value?
• The 5-step process to Chris' social media strategy, including increasing the authority of your profile and creating content that is shareable, which helps build your audience and grow your following
• How to get verified on Instagram through a 6 to 9 month strategy of pitching and being featured in large publications

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Chris on Instagram

For The Love Of Money Mastermind

For The Love of Money Podcast

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

In today’s episode, DigitalMarketer CEO and host of the Traffic & Conversion Summit Ryan Deiss is going to answer your questions.

In this live Q&A, Ryan talks about when to stop advertising and start optimizing the leads you have, why automation should be used to drive re-engagement, the convergence of branding and direct response, and more.

IN THIS EPISODE YOU’LL LEARN:

• The reason why all the traffic in the world won’t cure a crappy offer
• How to avoid over automating and when to make sure you change the conversation so you don’t annoy prospects
• Why content should be used as a strategy to grow your pixelated audience, then sell products to them
• What to do to start real-time, one-on-one conversations with your audience
• How to use a $10 product to grow your customer list and then sell more expensive products further down the Customer Value Journey

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tier Eleven War Room Mastermind Traffic and Conversion Summit Customer Value Journey

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

AppSumo - 13% off with code traffic13

In today's episode, DigitalMarketer CEO and host of the Traffic & Conversion Summit Ryan Deiss is going to answer your questions.

In this live Q&A, Ryan talks about when to stop advertising and start optimizing the leads you have, why automation should be used to drive re-engagement, the convergence of branding and direct response, and more.

IN THIS EPISODE YOU'LL LEARN:

• The reason why all the traffic in the world won't cure a crappy offer
• How to avoid over automating and when to make sure you change the conversation so you don't annoy prospects
• Why content should be used as a strategy to grow your pixelated audience, then sell products to them
• What to do to start real-time, one-on-one conversations with your audience
• How to use a $10 product to grow your customer list and then sell more expensive products further down the Customer Value Journey

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tier Eleven War Room Mastermind Traffic and Conversion Summit Customer Value Journey

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Ralph and Molly are back with Part 2! Now that you understand Facebook's ad delivery system, it's time to explain what that means for your ad copy and creatives.

In this episode, we explain the 3 types of ads that currently work best with Facebook’s algorithm. We’ve included downloadable ad examples in the slides below that Molly will use to show how she creates ads that drive engagement and get favored in the algorithm.

IN THIS EPISODE YOU’LL LEARN: Native ads—ads that fit in with the Facebook newsfeed—currently have the highest social proof

Molly breaks down the “Offer” Facebook ad strategy she uses to promote a docu-series and how she’s received 10,000+ shares and 22,000+ reactions on the ads

Molly talks about the “Conversation” Facebook ad strategy and how it can help you writes ads that create conversations and increase the social proof through user comments on the ad

Molly explains the “Tell A Story” strategy that she and Ezra Firestone use and why it has a high share-to-comment ratio

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://www.teamtraffic.com/ (Team Traffic) https://www.facebookblueprint.com/student/catalog (Facebook Blueprint) https://www.facebook.com/policies/ads (Facebook’s Ad Policy) Facebook's’ Policy on Low Quality or Disruptive Ads Avoid Creating Negative Experiences with Ads on Facebook https://tools.pingdom.com/ (Pingdom) https://gtmetrix.com/ (GTMetrix) https://tiereleven.com/191 (Tiereleven.com/191) Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Episode 190: How Facebook’s Ad Delivery System Works: Part 1

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Ralph and Molly are back with Part 2! Now that you understand Facebook's ad delivery system, it's time to explain what that means for your ad copy and creatives.

In this episode, we explain the 3 types of ads that currently work best with Facebook's algorithm. We've included downloadable ad examples in the slides below that Molly will use to show how she creates ads that drive engagement and get favored in the algorithm.

IN THIS EPISODE YOU'LL LEARN:

• Native ads—ads that fit in with the Facebook newsfeed—currently have the highest social proof
• Molly breaks down the "Offer" Facebook ad strategy she uses to promote a docu-series and how she's received 10,000+ shares and 22,000+ reactions on the ads
• Molly talks about the "Conversation" Facebook ad strategy and how it can help you writes ads that create conversations and increase the social proof through user comments on the ad
• Molly explains the "Tell A Story" strategy that she and Ezra Firestone use and why it has a high share-to-comment ratio

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Team Traffic Facebook Blueprint Facebook's Ad Policy Facebook's' Policy on Low Quality or Disruptive Ads Avoid Creating Negative Experiences with Ads on Facebook Pingdom GTMetrix Tiereleven.com/191 Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook's NYC Office) Episode 190: How Facebook's Ad Delivery System Works: Part 1

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

An understanding of how Facebook's ad delivery system works is essential to mastering the platform.

In this episode, Ralph and Molly explain that Facebook is an auction and surprisingly, the advertiser who is willing to pay the most doesn't always win. Here’s an in-depth explanation of how to win both the Facebook auction and the customer’s attention.

IN THIS EPISODE YOU’LL LEARN:

• How the Facebook’s Ad Auction works
• How Facebook uses their Pacing Feature to get you the best results for your ad goals
• The 3 factors that make up the total value of your Facebook ad—bidding, estimated action rate, and user value

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Blueprint

Facebook’s Ad Policy

Facebook’s Policy on Low Quality or Disruptive Experiences

Avoid Creating Negative Experiences with Ads on Facebook

Pingdom

GTMetrix

tiereleven.com/191

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1)

Episode 184: Using Facebook’s Campaign Budget Optimization Tool to Increase Social Proof (Part 2)

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

AppSumo - 13% off with code traffic13

An understanding of how Facebook's ad delivery system works is essential to mastering the platform.

In this episode, Ralph and Molly explain that Facebook is an auction and surprisingly, the advertiser who is willing to pay the most doesn't always win. Here's an in-depth explanation of how to win both the Facebook auction and the customer's attention.

IN THIS EPISODE YOU'LL LEARN:

• How the Facebook's Ad Auction works
• How Facebook uses their Pacing Feature to get you the best results for your ad goals
• The 3 factors that make up the total value of your Facebook ad—bidding, estimated action rate, and user value

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Blueprint

Facebook's Ad Policy

Facebook's Policy on Low Quality or Disruptive Experiences

Avoid Creating Negative Experiences with Ads on Facebook

Pingdom

GTMetrix

tiereleven.com/191

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook's NYC Office)

Episode 183: How Facebook's New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1)

Episode 184: Using Facebook's Campaign Budget Optimization Tool to Increase Social Proof (Part 2)

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.