Perpetual Traffic

If you’re confused by Facebook Ads Insights, don’t worry—you’re not the only one.

Ralph and Molly chat with AJ Yeager and Megan Connell from Praxis Metrics about common issues that businesses have when it comes to data and tracking. We discuss the numbers you need to know in your business to buy media at scale and why Facebook data always seems to "over-report"...or does it?

IN THIS EPISODE YOU’LL LEARN:

• The core metrics every business owner must know before delving into their metrics
• How to know when you are ready for a third-party tracking software
• Why multi-channel attribution may not be your real tracking problem
• How to run your business successfully without 100% perfect tracking… and why 80% is good enough

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Praxis Metrics Megan on LinkedIn AJ on LinkedIn Episode 106: How Much Can You Afford to Pay to Acquire a Customer?

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

AppSumo - 13% off with code traffic13

Tier 11 Data Suite

If you're confused by Facebook Ads Insights, don't worry—you're not the only one.

Ralph and Molly chat with AJ Yeager and Megan Connell from Praxis Metrics about common issues that businesses have when it comes to data and tracking. We discuss the numbers you need to know in your business to buy media at scale and why Facebook data always seems to "over-report"...or does it?

IN THIS EPISODE YOU'LL LEARN:

• The core metrics every business owner must know before delving into their metrics
• How to know when you are ready for a third-party tracking software
• Why multi-channel attribution may not be your real tracking problem
• How to run your business successfully without 100% perfect tracking… and why 80% is good enough

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Praxis Metrics Megan on LinkedIn AJ on LinkedIn Episode 106: How Much Can You Afford to Pay to Acquire a Customer?

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

James Schramko, founder of Super Fast Business, has spent the last decade in the digital marketing space and has bought and sold more businesses than we can count.

His advice has helped our host Ralph 3x his business. In this episode, he shares his wisdom by talking about his transition into agency owner, the best way for businesses to work collaboratively with their agency, and how to create multiple income streams.

IN THIS EPISODE YOU’LL LEARN:

James' story from BMW sales associate to business owner making $300,000 per year

The pros and cons of owning a marketing agency

When you should hire a Facebook ad agency to run your ads and when you should hire an in-house Facebook expert

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

https://www.superfastbusiness.com/ (Super Fast Business)

https://www.silvercircle.com/ (Silver Circle Business Mentorship)

Work Less, Make More

https://www.linkedin.com/in/jamesschramko/ (James on LinkedIn)

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

James Schramko, founder of Super Fast Business, has spent the last decade in the digital marketing space and has bought and sold more businesses than we can count.

His advice has helped our host Ralph 3x his business. In this episode, he shares his wisdom by talking about his transition into agency owner, the best way for businesses to work collaboratively with their agency, and how to create multiple income streams.

IN THIS EPISODE YOU'LL LEARN:

• James' story from BMW sales associate to business owner making $300,000 per year
• The pros and cons of owning a marketing agency
• When you should hire a Facebook ad agency to run your ads and when you should hire an in-house Facebook expert

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Super Fast Business

Silver Circle Business Mentorship

Work Less, Make More

James on LinkedIn

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Facebook’s advertising policies are constantly changing to keep up with the ever-evolving landscape of the social network. It’s important for us as advertisers to stay in the know so that we can follow the rules and stay out of trouble.

In this episode, the hosts cover updates to the ad policy to make sure everyone is up to date. They explain how Facebook defines a low-quality ad on their platform, how your landing page can hurt your ad’s quality, and how to see what ads have a negative user response.

IN THIS EPISODE YOU’LL LEARN:

• The 3 components of a Facebook Ad that wins the Facebook Ad Auction (Bid x Estimated Action Rate x User Value)
• Why a user clicking “Hide All Posts From Advertiser” or leaving a negative comment is 100x more powerful than a like
• The 3 reasons Facebook flags an ad as low quality: exaggerated headlines, withholding information, and engagement bait
• Where to find out why your ad was disapproved by Facebook

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Policy

Edit Campaigns, Ad Sets, or Ads | Facebook Policy

GTmetrix

Pingdom

Tier 11

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Episode 186: How To Succeed in the Facebook Policy Minefield in 2019

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

AppSumo - 13% off with code traffic13

Facebook's advertising policies are constantly changing to keep up with the ever-evolving landscape of the social network. It's important for us as advertisers to stay in the know so that we can follow the rules and stay out of trouble.

In this episode, the hosts cover updates to the ad policy to make sure everyone is up to date. They explain how Facebook defines a low-quality ad on their platform, how your landing page can hurt your ad's quality, and how to see what ads have a negative user response.

IN THIS EPISODE YOU'LL LEARN:

• The 3 components of a Facebook Ad that wins the Facebook Ad Auction (Bid x Estimated Action Rate x User Value)
• Why a user clicking "Hide All Posts From Advertiser" or leaving a negative comment is 100x more powerful than a like
• The 3 reasons Facebook flags an ad as low quality: exaggerated headlines, withholding information, and engagement bait
• Where to find out why your ad was disapproved by Facebook

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Policy

Edit Campaigns, Ad Sets, or Ads | Facebook Policy

GTmetrix

Pingdom

Tier 11

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook's NYC Office)

Episode 186: How To Succeed in the Facebook Policy Minefield in 2019

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Facebook advertising changed A LOT in the last 6 months. Listen to find out why these changes occurred and how you can succeed with Facebook advertising in 2019.

In this episode, Ezra Firestone and Molly talk about how to appeal to Facebook’s algorithm by generating a ton of SOCIAL PROOF . They walk us through campaigns they’ve run this year and why they worked. One of Ezra’s campaigns spent $350k in just the first few weeks of the year!

IN THIS EPISODE YOU’LL LEARN:

How Molly is generating 50,000 leads in 12 days with a 35 million person audience using only 2 ads per ad set

Why Facebook ads set to Reach Optimization are outperforming other optimization options (and why you should be using it)

Ezra’s ad campaign that converted 8,700 purchases using no target and conversion objective, lookalike audiences, and interest targeting

What a lookalike audience is and how to use one in your ad strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Live Video

Train My Traffic Person

https://tiereleven.com/work-with-us/ (Tier 11)

https://www.facebook.com/policies/ads (Facebook Ads Policies)

Facebook Ad Policy Low Quality or Disruptive Content

Avoid creating negative experiences with your ads

https://tools.pingdom.com/ (Pingdom)

https://gtmetrix.com/ (GTmetrics)

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Facebook advertising changed A LOT in the last 6 months. Listen to find out why these changes occurred and how you can succeed with Facebook advertising in 2019.

In this episode, Ezra Firestone and Molly talk about how to appeal to Facebook's algorithm by generating a ton of SOCIAL PROOF . They walk us through campaigns they've run this year and why they worked. One of Ezra's campaigns spent $350k in just the first few weeks of the year!

IN THIS EPISODE YOU'LL LEARN:

• How Molly is generating 50,000 leads in 12 days with a 35 million person audience using only 2 ads per ad set
• Why Facebook ads set to Reach Optimization are outperforming other optimization options (and why you should be using it)
• Ezra's ad campaign that converted 8,700 purchases using no target and conversion objective, lookalike audiences, and interest targeting
• What a lookalike audience is and how to use one in your ad strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Live Video

Train My Traffic Person

Tier 11

Facebook Ads Policies

Facebook Ad Policy Low Quality or Disruptive Content

Avoid creating negative experiences with your ads

Pingdom

GTmetrics

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook's NYC Office)

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Is it too late to start a YouTube channel in 2019? Today’s guest, Sunny Lenarduzzi, is here to assure us that it’s not too late, and there is plenty of opportunity to grow a personal brand and capitalize off of social media.

Sunny uses Molly as her guinea pig to show us how to start a personal brand from the ground up. Sunny shares her YouTube secrets, including how changing a video title helped her client reach 6 million views, the 2 types of calls to action to place in each video, and how to get YouTube to place your video in their algorithm.

IN THIS EPISODE YOU’LL LEARN:

How Sunny’s weekly video content strategy organically grew her brand and positioned her as a social media marketing expert with over 3 million views

Sunny’s 4-Step YouTube Process—Research, Structure, Optimization, and Distribution

The Hot Script Formula of viral YouTube videos—Hook, Outcome, and Testimonial

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Boss YouTube Channel Checklist

https://sunnylenarduzzi.com (Sunny’s Website)

Sunny on LinkedIn

Sunny on YouTube

Sunny on Instagram

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Is it too late to start a YouTube channel in 2019? Today's guest, Sunny Lenarduzzi, is here to assure us that it's not too late, and there is plenty of opportunity to grow a personal brand and capitalize off of social media.

Sunny uses Molly as her guinea pig to show us how to start a personal brand from the ground up. Sunny shares her YouTube secrets, including how changing a video title helped her client reach 6 million views, the 2 types of calls to action to place in each video, and how to get YouTube to place your video in their algorithm.

IN THIS EPISODE YOU'LL LEARN:

• How Sunny's weekly video content strategy organically grew her brand and positioned her as a social media marketing expert with over 3 million views
• Sunny's 4-Step YouTube Process—Research, Structure, Optimization, and Distribution
• The Hot Script Formula of viral YouTube videos—Hook, Outcome, and Testimonial

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Boss YouTube Channel Checklist

Sunny's Website

Sunny on LinkedIn

Sunny on YouTube

Sunny on Instagram

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.