Perpetual Traffic

If you are selling anything, but especially if you run an ecommerce business, you have already started ramping up for the holiday season. And that doesn’t mean putting up tinsel or mistletoe. It means ramping up your ad game and honing your landing pages.

Repeat guest, Ezra Firestone, returns to talk about some new shifts in online advertising and how you can take advantage of them this holiday season. He and the experts discuss new Facebook ad structures and trends, what’s working for Ezra right now, and where he thinks the ecommerce sales cycle is going from here.

IN THIS EPISODE YOU’LL LEARN:

• Why people might soon be buying directly in social media platforms and how to get ahead of this change to grow your mobile sales
• The best way to start experimenting with paid ads on Facebook BEFORE you get started in Ads Manager
• What ad styles are performing best as instant experience ads that you should try
• What big business are doing with their creatives that you should do too to help grow awareness
• The best time to set your ads live to get in on peak holiday shopping

Mentioned in this episode:

AdCritter for Agencies

AppSumo - 13% off with code traffic13

If you are selling anything, but especially if you run an ecommerce business, you have already started ramping up for the holiday season. And that doesn't mean putting up tinsel or mistletoe. It means ramping up your ad game and honing your landing pages.

Repeat guest, Ezra Firestone, returns to talk about some new shifts in online advertising and how you can take advantage of them this holiday season. He and the experts discuss new Facebook ad structures and trends, what's working for Ezra right now, and where he thinks the ecommerce sales cycle is going from here.

IN THIS EPISODE YOU'LL LEARN:

• Why people might soon be buying directly in social media platforms and how to get ahead of this change to grow your mobile sales
• The best way to start experimenting with paid ads on Facebook BEFORE you get started in Ads Manager
• What ad styles are performing best as instant experience ads that you should try
• What big business are doing with their creatives that you should do too to help grow awareness
• The best time to set your ads live to get in on peak holiday shopping

Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy.

They walk you through each practice and explain Facebook’s strategy to increase your return of investment, give real world examples of clients we are currently working with, and explain how they are using these strategies in their campaigns today.

Ralph and Molly also share how the Facebook campaign algorithm works and what agencies can do to increase the success of their campaigns.

IN THIS EPISODE YOU’LL LEARN:

• Why your ROI will decrease after increasing your Facebook’s campaign’s budget
• How to optimize your Facebook auction strategy to be as close to the business goal as possible
• Why you shouldn’t rely on Facebook’s audience suggestions and what size to choose instead to boost your conversions
• The importance of looking at surface impressions and conversions and how to use that information to increase your ROI

Mentioned in this episode:

AdCritter for Agencies

AppSumo - 13% off with code traffic13

Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy.

They walk you through each practice and explain Facebook's strategy to increase your return of investment, give real world examples of clients we are currently working with, and explain how they are using these strategies in their campaigns today.

Ralph and Molly also share how the Facebook campaign algorithm works and what agencies can do to increase the success of their campaigns.

IN THIS EPISODE YOU'LL LEARN:

• Why your ROI will decrease after increasing your Facebook's campaign's budget
• How to optimize your Facebook auction strategy to be as close to the business goal as possible
• Why you shouldn't rely on Facebook's audience suggestions and what size to choose instead to boost your conversions
• The importance of looking at surface impressions and conversions and how to use that information to increase your ROI

How can you start using chatbots in your marketing strategy to increase conversions, today?

Nehal Kazim is the CEO of Ad Pros Marketing and an expert in Facebook marketing. He’s figured out how to use ManyChat for Facebook Messenger to increase conversions—and he shares how you can apply these tactics to your business.

Nehal walks us through the 4 steps of a successful Messenger Bot Campaign. He explains the ManyChat growth tools to use for specific products, how to use chat to drive cold traffic, and triggers to use to increase your discovery.

IN THIS EPISODE YOU’LL LEARN:

• The most undervalued part of Chatbot Campaigns and how to use it to increase sales
• The 4 steps of a Chatbot Campaign plan and the strategies you can use to convert prospects into customers inside of the chat
• The comment-to-messenger tactics that Facebook will reward you for, and ones that it will punish you for
• Why focusing on just 1 sequence within your chat will help launch your campaign

Mentioned in this episode:

AppSumo - 13% off with code traffic13

AdCritter for Agencies

How can you start using chatbots in your marketing strategy to increase conversions, today?

Nehal Kazim is the CEO of Ad Pros Marketing and an expert in Facebook marketing. He's figured out how to use ManyChat for Facebook Messenger to increase conversions—and he shares how you can apply these tactics to your business.

Nehal walks us through the 4 steps of a successful Messenger Bot Campaign. He explains the ManyChat growth tools to use for specific products, how to use chat to drive cold traffic, and triggers to use to increase your discovery.

IN THIS EPISODE YOU'LL LEARN:

• The most undervalued part of Chatbot Campaigns and how to use it to increase sales
• The 4 steps of a Chatbot Campaign plan and the strategies you can use to convert prospects into customers inside of the chat
• The comment-to-messenger tactics that Facebook will reward you for, and ones that it will punish you for
• Why focusing on just 1 sequence within your chat will help launch your campaign

Do online Facebook ads translate into in-person, brick-and-mortar sales?

Mackensie Liberman, a scientist turned marketer, has proved that they really can. Her agency, Orca Marketology, uses Facebook bots to increase revenue for both brick and mortar and ecommerce businesses, some for just a few dollars of ad spend a day.

In this special episode, also recorded from the 2018 Conversations Conference, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She walks them through her most successful Facebook ad and explains how she set up this campaign to stay live and converting, for over a year.

IN THIS EPISODE YOU’LL LEARN:

• How just $5 a day on Facebook can help increase your sales of physical and ecommerce products
• The ideal grace period to give customers to redeem their coupons to get the best ROI
• Mackensie’s strategy for landing new clients that you can use no matter your business or industry

Mentioned in this episode:

AdCritter for Agencies

AppSumo - 13% off with code traffic13

Do online Facebook ads translate into in-person, brick-and-mortar sales?

Mackensie Liberman, a scientist turned marketer, has proved that they really can. Her agency, Orca Marketology, uses Facebook bots to increase revenue for both brick and mortar and ecommerce businesses, some for just a few dollars of ad spend a day.

In this special episode, also recorded from the 2018 Conversations Conference, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She walks them through her most successful Facebook ad and explains how she set up this campaign to stay live and converting, for over a year.

IN THIS EPISODE YOU'LL LEARN:

• How just $5 a day on Facebook can help increase your sales of physical and ecommerce products
• The ideal grace period to give customers to redeem their coupons to get the best ROI
• Mackensie's strategy for landing new clients that you can use no matter your business or industry

Today’s episode was recorded live from the 2018 Conversations Conference, hosted by ManyChat.

We’re talking with return guest, Oli Billson. Oli previously talked to us about his phone funnel framework several episodes ago. And in this episode, he explains his “FSMC formula” and gives us real campaign examples of how he uses this formula to generate conversions.

Learn how Oli uses Facebook Messenger to drive qualified leads into sales appointments, how to create milestones within your campaign, and when to use contingencies to increase the success of your ad.

IN THIS EPISODE YOU’LL LEARN:

• Oli’s 3 P’s that ensure your marketing is successful
• The FSMC Formula Oli uses for each of his advertising campaigns that’s helped keep his customers on track
• How to retarget consumers who didn’t follow through on campaign milestones
• How to integrate FSMC into Facebook Messenger so you can streamline your conversions

Today's episode was recorded live from the 2018 Conversations Conference, hosted by ManyChat.

We're talking with return guest, Oli Billson. Oli previously talked to us about his phone funnel framework several episodes ago. And in this episode, he explains his "FSMC formula" and gives us real campaign examples of how he uses this formula to generate conversions.

Learn how Oli uses Facebook Messenger to drive qualified leads into sales appointments, how to create milestones within your campaign, and when to use contingencies to increase the success of your ad.

IN THIS EPISODE YOU'LL LEARN:

• Oli's 3 P's that ensure your marketing is successful
• The FSMC Formula Oli uses for each of his advertising campaigns that's helped keep his customers on track
• How to retarget consumers who didn't follow through on campaign milestones
• How to integrate FSMC into Facebook Messenger so you can streamline your conversions