Today we sit down with Jillian Anderson, a marketing positioning and copywriting expert, to break down the art of writing copy that actually converts, and why you don’t have to feel guilty about using material desires as motivation.

Jillian dives into the deeper layers of positioning, explaining why it’s not just a strategy but a direct reflection of a business owner’s self-worth. She shares the often-overlooked importance of redefining positioning as you scale, the power of signal positioning in enhancing offers, and how small shifts in messaging can remove sales friction altogether.
But this conversation goes beyond just marketing tactics. Jillian opens up about her own entrepreneurial journey, the mindset shifts that changed everything, and the role of productivity, self-talk, and deep focus work in building a business that lasts.

Takeaways

• Positioning is closely tied to a business owner's self-worth.
• Many entrepreneurs fail to redefine their positioning when scaling.
• Signal positioning enhances offers and reduces sales friction.
• Effective copy should focus on transformation rather than features.
• Empathy is crucial in understanding the audience's needs.
• Establishing authority is vital for converting cold traffic.

• Reward yourself after completing tasks to overcome resistance.

Today we sit down with Lena B. Taylor, the force behind Flipping Gorgeous, to talk about her journey from the worlds of real estate and cosmetics to becoming a powerhouse in DIY home renovation. She shares how she navigated the challenges of the pandemic, rediscovered her passion, and transitioned to YouTube—balancing authenticity, entrepreneurship, and motherhood along the way.

We dive into the strategy behind her themed workweeks, from Wellness Wednesday to Flex Friday, and how they help her maintain creativity and structure. She also reveals the mindset shifts and work ethic that built her brand, plus a method she swears by for setting goals and getting things done.

From modeling to mastering the art of reinvention, Lena’s story is a testament to persistence, pivoting, and the power of pursuing what truly lights you up.

Takeaways

-Authenticity is crucial in social media engagement.

-Themed days help manage her busy schedule and content creation, and increase productivity.-Success often follows when you lean into your passions.

-The importance of connecting past experiences to future goals.

-Self-talk can shift from critical to supportive.

Today, we sit down with Henna Pryor, two-time TEDx speaker, best-selling author, and renowned expert on the art of risk-taking.

In this episode, Henna shares how stepping outside her comfort zone transformed her career, from finance to international speaking, and why embracing discomfort is the real game-changer.

She reveals the small, strategic risks that build courage, the surprising link between tracking progress and long-term success, and how motivation shifts from chasing achievements to making a lasting impact.

If you've ever wondered how to break free from old patterns and step into a life that feels more aligned, this episode is for you.

Takeaways

• It's harder to leave a good path than a bad one.
• Self-trust is crucial for making significant changes.
• Micro opportunities help build courage over time.
• You don't need to have a niche figured out before starting.
• Healthy self-doubt can drive high achievers to work harder.
• Choosing risks wisely is essential for personal development.

Today we sit down with Persistence Playbook host Brett McDermott who never turns down a good list. This week he’s breaking down 10 powerful strategies for improving self-talk, drawing from high performers and past guests.

Brett unpacks the subtle shifts that can turn inner doubts into fuel for growth. From tactics like reframing negative thoughts to naming your inner critic, this conversation will be packed with actionable insights to help you master your mindset. 

If you’ve ever struggled with your inner dialogue, than this episode is a game-changer.

Takeaways

-Naming your inner voice creates separation from negativity.

-Reframing questions can shift your mindset from defeat to problem-solving.

-Adding 'yet' to negative thoughts opens the door for growth.

-Keeping a list of past wins helps combat self-doubt.

-Physical anchors can reinforce positive self-talk.

Today, we sit down with Amy Lacey, speaker, and best-selling author, and Founder of Living Be me, to dive deep into her remarkable journey of resilience and grit. From overcoming a challenging childhood to becoming a successful entrepreneur.

Amy shares powerful insights into mindset shifts, personal growth, and the importance of mentorship, while opening up about her innovative approach to business. We'll also touch on how resilience is often shaped by childhood experiences and how perseverance, mentorship, and time management have played a key role in her success.

Takeaways

• Resilience is often rooted in childhood experiences.
• Mentorship can come from unexpected places.

• Win stacking helps maintain motivation and positivity.

• Treating employees like family fosters loyalty and hard work.
• Personal health challenges can inspire innovative business solutions.
• How testimonials from customers can fuel entrepreneurial passion.

• Forgiveness is a choice you get to make.

• I use AI to maintain authenticity in my emails.

Today we sit down with host Brett McDermott to break down 10 game-changing productivity strategies for 2025.

This episode is your WAKE-UP CALL if you start the day with good intentions but end up putting out fires, cringe at your screen time report, find yourself constantly busy but never moving forward, or know you’re capable of more but can’t seem to break through.

There’s a reason some people get more done in less time while others stay stuck in the cycle of overwhelm.

If you’re serious about making 2025 your most productive year yet, this is where it starts.

Takeaways

Today we sit down with host Brett McDermott as he takes us on a deep dive into 10 small, deceptively simple actions designed to help you build mental toughness and tackle life’s bigger challenges. From icy cold showers to apologizing for that time you were absolutely not wrong, Brett explores how these discomforts can become the stepping stones to grit and resilience.

And just how leaning into discomfort doesn’t just improve your discipline—it rewires your mindset for personal growth and fulfillment. But don’t worry; this isn’t a “just grind harder” lecture. It’s the wake-up call you’ve probably been avoiding.

So if you’re curious about how sticking to a schedule will change your life or what happens when you finally put your phone down for five minutes, this episode will leave you with answers to the question,

“What’s the key to building grit?”

Today we sit down with Darryll Stinson, former Division One athlete turned keynote speaker and author, to explore the transformative power of vulnerability and self-awareness. 

Darryll shares his journey through mental health struggles, life transitions, and finding purpose, highlighting the importance of emotional clarity, resilience, and authentic storytelling. He dives into why self-care systems are essential for sustainable growth and how leaning into resistance can lead to greatness.

 This episode is packed with actionable insights and inspiration to help you navigate your own path toward personal and professional transformation.

Takeaways

Today we sit down with host Brett McDermott as he dives into the art of quarterly goal setting. Brett breaks down why quarterly goals are a game-changer for creating focus, urgency, and accountability, while helping you adapt and track progress more effectively.

In this episode, you’ll discover actionable strategies like using the SMART framework, prioritizing key goals, and aligning them with your core values. Brett offers a fresh perspective to help you approach your goals with clarity and confidence—making this the perfect episode for anyone looking to reset and refocus.

Takeaways

Today, we sit down with Dr. Emilio Justo, a renowned surgeon, international speaker, and two-time TEDx presenter, to uncover his extraordinary journey from Cuban refugee to a leading medical professional and global thought leader.

Dr. Justo shares how resilience, delayed gratification, and a relentless drive helped him overcome immense challenges, offering insights into how anyone can cultivate these traits to navigate life’s ups and downs. Together, we discuss the power of goal setting, the importance of celebrating small wins, and the necessity of enjoying the journey while pursuing ambitious dreams.

This thought-provoking conversation also explores the hidden costs of instant gratification, the transformative potential of a healthy obsession, and why failures should be embraced as critical steps toward growth. Dr. Justo’s wisdom will inspire you to find balance between ambition and gratitude while building a life of purpose and fulfillment.

Chapters

00:00 Emilio Justo's Inspiring Journey

06:49 The Nature of Resilience and Grit

12:53 Mastering Delayed Gratification

20:05 The Importance of Planning for Success

27:13 The Journey Over the Destination

30:00 The Importance of Planning and Celebrating Small Wins

37:05 The Power of Reflection and Gratitude

39:14 Dopamine and Instant Gratification

47:19 Harnessing Obsession for Success