It's been said the future belongs to those who build their professional presence online. Yet…that’s easier said than done, right?

In this solo coaching episode, I share the 7 personal branding steps you need to stand out with your professional brand from my Visible Brand Authority Blueprint. 

This overview shows you exactly what you should be looking for if you want to start building your professional brand.

Quotes 

● We all want to stand out and stand for something. And having a perspective and point of view really helps define you as a professional and an entrepreneur.

● We can’t grow our brands alone. We’re to serve but also build rapport, community, and connection with like-minded people.

● No matter what, there might be thousands of people who do what you do. But when you are defined and positioned in your unique way, you find a way to stand out.

● Trust is the ultimate currency to build a brand, and business, and stay online.

● The more you do it consistently and stay in the game, the easier it becomes the more clarity and confidence you get, and ideas just floor.

● When you know exactly how you are going to help the audience that you are serving, you have clarity.

 

RESOURCES:

https://carrd.co/

https://www.bbc.com/worklife/article/20170723-the-case-against-personal-brands

 

Michelle Griffin's Visible Brand Authority Blueprint® 
(NOW Brand GPS™)

1. PERSPECTIVE: Get clarity in your beliefs, values, goals, expertise, back story and personal & professional mission and vision. 

2. PEOPLE: Define your exact audience (persona) and their needs & build a community (partners) to support and amplify your awareness & reach.  

3. POSITION: Differentiate yourself with the problem you solve and the promise you make with your brand story and into client-facing messaging. 

4. PACKAGE: Set up your platform, profiles, processes, framework, offers, assets, and channels to start building relationships and selling your services.  

5. PUBLISH: Develop a strategic content system, schedule, and pillars to build visibility, credibility, and authority in your niche/industry. 

6. PROMOTE:  Succeed and scale with the transformative results you bring others which accelerates your trust, community, and growth. 

7: PROPEL: Succeed and scale by paying it forward and showcasing results to accelerate your reach, visibi

Ready to Own Your Lane? - The Brand Leaders® Podcast

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn