It's been said the future belongs to those who build their professional presence online. Yet…that’s easier said than done, right?

In this solo coaching episode, I share the 7 personal branding steps you need to stand out with your professional brand from my Visible Brand Authority Blueprint. 

This overview shows you exactly what you should be looking for if you want to start building your professional brand.

Quotes 

● We all want to stand out and stand for something. And having a perspective and point of view really helps define you as a professional and an entrepreneur.

● We can’t grow our brands alone. We’re to serve but also build rapport, community, and connection with like-minded people.

● No matter what, there might be thousands of people who do what you do. But when you are defined and positioned in your unique way, you find a way to stand out.

● Trust is the ultimate currency to build a brand, and business, and stay online.

● The more you do it consistently and stay in the game, the easier it becomes the more clarity and confidence you get, and ideas just floor.

● When you know exactly how you are going to help the audience that you are serving, you have clarity.

 

RESOURCES:

https://carrd.co/

https://www.bbc.com/worklife/article/20170723-the-case-against-personal-brands

 

Michelle Griffin's Visible Brand Authority Blueprint® 
(NOW Brand GPS™)

1. PERSPECTIVE: Get clarity in your beliefs, values, goals, expertise, back story and personal & professional mission and vision. 

2. PEOPLE: Define your exact audience (persona) and their needs & build a community (partners) to support and amplify your awareness & reach.  

3. POSITION: Differentiate yourself with the problem you solve and the promise you make with your brand story and into client-facing messaging. 

4. PACKAGE: Set up your platform, profiles, processes, framework, offers, assets, and channels to start building relationships and selling your services.  

5. PUBLISH: Develop a strategic content system, schedule, and pillars to build visibility, credibility, and authority in your niche/industry. 

6. PROMOTE:  Succeed and scale with the transformative results you bring others which accelerates your trust, community, and growth. 

7: PROPEL: Succeed and scale by paying it forward and showcasing results to accelerate your reach, visibility, opportunities, and trust.

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn