You’ve started a business, and suddenly—you’re the brand. But now what? In this episode, Lianne Kim sits down with Becky Launder, CEO of Modern Direct Seller and Oh My Hi, to unpack what it really takes to grow a business when you are the face of it. From accidental entrepreneur to personal brand strategist, Becky shares her journey and the framework she uses to help others thrive in the online space.

If you’ve ever felt overwhelmed by content creation, unsure how to attract leads, or resistant to showing up online, this episode is your roadmap. Becky breaks down her 3-part framework for building a personal brand that converts, and offers practical advice for showing up with confidence and clarity.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

• Why most personal brands start by accident
• The mindset shift from “just a blog” to full-blown business
• Becky’s 3-part framework: Content, Capture, Convert
• How to create long-form content that fuels your marketing
• Why people buy from you—not just your product
• How to embrace your personality and lifestyle in your brand
• What to do if you’re resisting the “personal brand” label
• Tips for staying in your lane when working with family

Timestamps:‌ ‌

04:00 – Becky’s journey from corporate to entrepreneurship

10:00 – Building a business around your lifestyle

15:00 – What is a personal brand, really?

20:00 – Becky’s 3-part framework for growth

26:00 – How to attract leads and convert them

32:00 – Showing up online with confidence

38:00 – Final thoughts on personal brand mastery

 

Connect with Becky:

Website: https://www.moderndirectseller.com

Instagram: @beckylaunder

CRM & Website Tools: https://www.ohmyhi.com

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‌Connect with me:

Facebook: https://www.facebook.com/liannekimcoach

Instagram: @liannekimcoach

Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com

Instagram: @mamasandco

Podcasting support:

https://theultimatecreative.com