Personal Brand School with Danielle Cevallos

Most marketing strategies are fragmented and piecemeal, which is why it only works for a short period of time.

In today's episode, I am diving into what most businesses don't take into consideration when putting together a marketing strategy including:

• Buyer intention
• Market awareness
• Organic and paid strategies
• Search-based vs. interruption marketing

…and how to build a complete strategy that gets the job done!

If you love today's show, be sure to share it and leave a review!

Connect with Danielle on LinkedIn and Instagram

Most people on the internet teach repurposing content WRONG.

Today on the podcast, I am breaking down EXACTLY how to repurpose content so it actually WORKS, and things to consider when you are creating content so it's more easily repurposed.

Trust me, you don't want to pay someone to repurpose your content until you've listened to this podcast!

Connect with Danielle on LinkedIn and Instagram

Lots of people don't know that I got my start as a copywriter, working for Amanda Tress, BEFORE the FASTer Way To Fat Loss had a name.

She was my first coach (when I decided I wanted to be a personal trainer so I could wear leggings), and hired me to write for her and her agency clients.

During that time, I met the INCREDIBLE Lindsey Murray, who is now the VP of Marketing at The FASTer Way to Fat Loss.

Lindsey has not only brilliantly built her own personal brand, but she is the one who coaches and trains FASTer Way coaches on building their own brands!

This convo is filled with some great takeaways that any one can start applying TODAY, so check it out!

And, if you want to give the FASTer Way a try, click here!

Connect with Danielle on LinkedIn and Instagram

Connect with Lindsey on Instagram

Racquel Frisella is the picture of a well-developed, personal brand. As a nurse practitioner with over 13 years of experience in aesthetics, Racquel not only owns an incredibly successful local aesthetics practice, but she sells her custom skincare line to clients across the country (including me), because she's built an incredible personal brand.

Today on the show, Racquel and I dive into how and why she built her brand and the results of her putting that time and effort into the seemingly "unscaleable" parts of business.

Racquel is dropping tons of wisdom, so be sure to tune in and of course, leave a review.

Connect with Racquel on Instagram and her blog.

Want a free skincare consult? Racquel will hook you up with the best products around!

Connect with me on LinkedIn and Instagram

Today on Personal Brand School, I am diving into my thoughts on AI.

I am not jumping on the bandwagon just yet, but I do think it's something we should pay attention to.

Today's episode focuses on what AI can't do, and how to responsibly dip your toes into it without letting it sabotage your brand!

The hype around AI is going to keep growing, so let's not bury our heads in the sand, but let's be smart about how we move forward with AI in our marketing!

Want to connect?

Follow Danielle on LinkedIn | Instagram

Check out The Conviction Marketing Agency and The Advance Innovation Society

Want a free PDF walking you through the exact process we used to make $90k in sales on social media? Grab the Content Launch Formula here!

Can you build a multi-million dollar personal brand?

Do people who are NOT entrepreneurs need a personal brand?

How long does it take to truly leverage a personal brand?

Do hiring managers care about your personal brand?

What's the best platform to use when building a personal brand?

We dive into ALLLLL the things on today's episode of Personal Brand School where I am chatting with my friend, the brilliant Madeline Mann.

Madeline is an HR & Recruiting leader who spun her insider knowledge of the hiring process into an award-winning career coaching empire with millions of lives impacted, called Self Made Millennial. She did this off the back of an incredible personal brand on LinkedIn and YouTube. But, Madeline and I didn't bond over LinkedIn and branding but on our shared love of reality t.v.

She's dropping tons of 🔥 on today's show that applies to entrepreneurs who are building brands and businesses, job seekers looking for their next move, and execs looking to increase their visibility! Check out today's show and don't forget to leave a review!

And...

Be sure to connect with Madeline on LinkedIn (she's a boss at LI content), and watch some of her videos on YouTube!

And of course, you can find me on LinkedIn and Facebook.

Download our free Content Launch Formula if you want to learn how to turn your content into cash!

Join my personal brand intensive on April 19th!

I couldn't go to far into talking about personal brands WITHOUT bringing on the one and only Kelly Roach.

Kelly is one of just a handful of female entrepreneurs who've built an 8-figure coaching company with no outside funding or investors. She is a top-ranked podcaster, best-selling author, and founder of 5 companies.

And...

It all started with a powerful personal brand.

So on today's show, we are diving deep into what it took to build Kelly's brand and some lessons learned along the way. This is a conversation you don't want to miss!

Follow Danielle on LinkedIn | Instagram

Check out The Conviction Marketing Agency and The Advance Innovation Society

Follow Kelly on Instagram | LinkedIn

In today's episode, I'm diving into how to get started building a personal brand.

If you are a founder, business leader, executive, author, entrepreneur, professional, or speaker then you need to clarify a few things before building your personal brand. This episode lays out exactly how to get started with a step by step process for building out your personal brand.

We will cover:

• Your personal brand north star
• Your personal brand stories
• Your personal brand structure

...and much more!

If you are ready to build a highly lucrative, intelligent, intentional personal brand... minus the lambos and pointing at nothing, this is the personal brand blueprint you need!

Follow Danielle on LinkedIn | Instagram

Check out The Conviction Marketing Agency and The Advance Innovation Society

Most people think personal brands are for influencers or bros standing in front of jets...

But, at the end of the day, a personal brand is for anyone who wants to have the flexibility, opportunity, and visibility required to make career moves, build a business, sell books, and get on massive stages.

There is truly NO downside to building a personal brand... for anyone.

You don't have to spend your life online...

You don't have to dance around like a 15-year-old...

You don't have to talk about things that don't matter...

You can build a highly lucrative personal brand that solidifies your impact and legacy while helping you can accomplish your goals.

And this is the show that walks you through EXACTLY how to do that!

This episode explains exactly why YOU need a personal brand, and how to get started!

Follow Danielle on LinkedIn | Instagram

Check out The Conviction Marketing Agency and The Advance Innovation Society