Effective patient engagement–which is fundamental to value-based care–is based on gathering all available information about each person in a privacy-respecting manner. Celebrus has been helping organizations in finance and retail build profiles of their clients for more than 25 years: “small p personalization,” according to Maigari Jinkiri, VP of Business Development. In this video, Jinkiri explains how to develop patient profiles cost-effectively in healthcare and use them for engagement, improved outcomes, and “costs you can take out of the business.”