Most people who set up goals fail to achieve them, or achieve at best partial success. A typical example for this are fitness, whether it's building muscle or losing weight. There's no shortage of methods out there and people move from one to another, often for years or even decades. Here, we look at the missing ingredient from just about all such programs and methods: how to deal with the critical moments when it's actually challenging and difficult? Again, we turn to the highly personalised NLP approach, and explain why we must look at the specific experience of the specific individual during those challenging moments, and adapt the method accordingly, and provide the mental, emotional and psychological tools that must be there to ensure success.