In the inaugural episode of 'Persuading for Profits', hosts Brent Hoodenpyle and Andy Meadows discuss the evolving landscape of radio sales and marketing. They explore Andy's background in radio, the current state of the industry, and the challenges faced by radio professionals today. The conversation highlights the importance of adapting to new realities, the role of account executives, and the necessity of building genuine relationships with clients. The episode concludes with insights on the future of radio and the impact of podcasting.