On this episode, we'll be discussing one of our Favorite books, Outrageous Advertising That's Outrageously Successful by Bill Glazer. This book is a must-have if you're an entrepreneur.

Some of the best advice in the book is the observation that advertising ideas can be found anywhere and it is important to adapt ideas from other industries for your own business.

On this episode, we have a flight of topics. We share some interesting data from AARP on marketing to seniors and why many companies are missing huge opportunities with certain demographics.

We'll also discuss a social experiment that proves raising the price of your product or service increases its perceived value.

On this episode, we'll be covering a flight of topics. Sean will share some takeaway's from Jeremy's Razors - a company that is positioning itself as the new anti-woke razor company. Sean has termed this "grudge branding" and we think it will be a continued trend in advertising.

We also share 17 trigger words that you need to have in your email & copywriting toolbag.

On this episode, we'll be covering some tips on positioning and persuasion; plus we'll share a cool tool that can help any podcaster cut their editing/ publishing time in half.

This week, serial entrepreneur Matt Shoup joins us on the podcast to share some behind-the-scenes marketing lessons on how he grew a paint company into a $30 million dollar business.