Today we cover a flight of persuasion topics including storytelling and the marketing genius of Alfred Hitchcock. Most people know Hitchcock as a famous filmmaker, but he was also a genius at marketing and persuasion. We'll be discussing some of the strategies he used to promote his movies and fill theatres.

On this episode, we talk about takeaway selling and controversial marketing.

On this episode, we'll be sharing specific words you should be using in sales negotiations to close more deals; plus questions you should be using in your emails to increase your response rate.

On this episode, we'll be discussing how to use podcast or phone interviews as a B2B marketing strategy. If you're trying to reach a C-Suite-level executive, this is a great way to do it.

On this episode, we'll be discussing one of the most persuasive words in the English language, and why it works.