Gini Dietrich is the founder of Spin Sucks, author, podcaster, and creator of the industry-standard PESO model. She shares the background of developing the model 7 years ago and walks us through the new updated PESO 2.0! 

Gini has always been the leader advocating that Public Relations is more than a brand enhancer … it’s a business driver.

Also, check out the Certification for the PESO Model through Syracuse University! 

And we start the show by teasing the keynote speaker for October’s MITCon event in Phoenix! Big announcement her next week!

Thanks to Social Joey, Better, and The International Franchise Association.  #MITCon