Buying response triggers are words, phrases, pictures, sounds and objects that generate a buying response in viewers or listeners and cause them to feel really good about purchasing your product or service.  In this episode Hal and Mike will go over some of the most common…and effective…buying response triggers that YOU should be using in […]

We’ve all heard the term, “building your brand”. But no one can really build a brand for you (regardless of what some advertising and marketing agencies will tell you). Your brand is something that develops over time as a result of the way you run your business and the quality of your product or service. […]

To put it simply…there are really only two types of websites: Pretty websites and websites that make money. And the two are seldom the same. The reason is because, generally speaking, the prettier a website is, the more the “pretty” gets in the way of the message. And it is the message that does the […]

Hundreds of millions of people watch YouTube videos daily.  Why do they watch them?  For two reasons:  Entertainment and Education.  And they love to shop on YouTube.  When someone has a termite or pest control problem and they are searching YouTube to find help, YOUR VIDEO needs to be the one that convinces them to […]

Successful marketing depends on the proper use and understanding of the three M’s.  Message, Market and Media. They are like the three legs of the marketing stool. If any one leg is missing or not as strong as the other two, the stool will fall over. Listen to this episode and you will learn how […]

Powerful business men and women will tell you that you don’t use your own money to build things. You use other people’s money (OPM). Investors, banks, limited partnerships, etc. And the same thing is true of using words.  You don’t build your business using YOUR words.  You use OTHER PEOPLE’S WORDS. Check out Hal’s website […]

There’s no doubt that word-of-mouth is the number one most trusted and effective way to market your pest control business…or any home service business.  You want people to talk about you…and the more the better.  What your customers say about you and what other people in your community say about you is the backbone of […]

Small business networking in your community is a GREAT way to get new customers, more referrals, and grow your business. Networking is a lot like fishing.   If your net has holes in it, you’re going to lose a lot of fish! Listen to this short episode of The Pest Control Marketing Podcast and see if any of these […]

Pest control marketing…or small business marketing in general…is much easier when you make a great FIRST IMPRESSION. Psychologists tell us that people form an impression of us within the first four seconds. WOW!  This is extremely important…especially when you are trying to sell something to someone.  If you make a bad first impression, nothing else […]

Pest Control Marketing and Selling is a lot easier when you know how to minimize the number of objections you get.  It’s a FACT that, if you can eliminate all objections, the prospect has no other choice but to say YES. But…we don’t live in a perfect world, so that rarely happens. Actually, the best […]