Pest Control SEO Podcast

Pest Control SEO Podcast

By Danny LeibrandtBusinessMarketing
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Pest Control SEO Podcast episodes

  • Bill Dowd on How To Start a Franchise, Growing to 170+ Trucks, and The Key To His Success.
    In this episode of the Pest Control SEO podcast, Danny Leibrandt speaks with Bill Dowd, founder of Skedaddle, a wildlife and pest control company that has grown into one of North America's leading franchises in the industry. The conversation dives deep into Bill’s journey from his early years as a professional hockey player to becoming a successful entrepreneur, running Skedaddle for over 35 years.Bill's Hockey Career: Bill shares his background as a former professional hockey player, drafted by the New York Islanders in the early 80s. After spending time in the minor leagues, Bill transitioned into wildlife control when he realized there was a need for specialized services.Starting Skedaddle: Bill founded Skedaddle after identifying a gap in the market for professional wildlife control. Over the years, Skedaddle expanded from its wildlife control roots into pest control, and more recently, Christmas decorating services. The company has grown to become one of the most recognized names in the industry, especially in Canada.The Skedaddle Brand: One of the standout aspects of Skedaddle is its memorable name. Bill explained how a local marketing agency helped them create the brand after discarding several less memorable options, such as “Chubby Raccoon.” The name "Skedaddle" resonated with customers and helped the company become easily recognizable.Wildlife Control vs. Pest Control: Bill highlighted the differences between wildlife and pest control. Wildlife control often involves larger, more expensive jobs, focusing on permanent exclusion of animals, while pest control is more about routine treatments. Wildlife control can sometimes bring in high-ticket jobs, with Bill mentioning projects that have reached up to $70,000.SEO and Marketing: Bill credits much of Skedaddle’s success to a strong investment in SEO and online marketing. After moving away from Yellow Pages ads, Skedaddle now relies on a combination of SEO, local pages, Google Business Profiles, and Google Ads to acquire customers. Bill shared that their website now receives over 100,000 hits a month, with a large portion of traffic coming from the U.S.Franchising and Scaling: Skedaddle’s franchise model helps smaller pest control operators scale by offering comprehensive support, branding, and operational systems. Bill emphasized the importance of hiring good people, treating employees well, and building a strong team. Franchisees benefit from Skedaddle’s proven model, which includes wildlife control, pest control, Christmas decorating, mosquito control, and attic restoration services.Bill Dowd, Founder of Skedaddle:LinkedIn: https://www.linkedin.com/in/williamdowd/Skedaddle Franchise: https://skedaddlefranchise.com/Skedaddle Wildlife: https://www.skedaddlewildlife.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction and Background04:54 The Birth of Skedaddle11:31 All About Wildlife Control19:04 The Power of SEO28:06 SEO Agency vs. In-House39:44 The Future of Skedaddle42:17 Building a Personal Brand51:24 Hiring Good People56:58 The Power of Customer Service#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

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    1 hr
  • Kyle Roof on How To Rank Website Pages, Insights From 350+ SEO Tests, and Advice For Agency Owners.
    In this episode, Danny Leibrandt, founder of Pest Control SEO, interviews Kyle Roof, a well-known figure in the SEO space. Kyle is the founder of multiple companies, including High Voltage SEO, Page Optimizer Pro (POP), and Internet Marketing Gold (IMG).Introduction to SEO Journey: Kyle shares his journey from being a trial attorney to transitioning into SEO after moving to South Korea. Initially starting with a web design and development company, Kyle's SEO career began out of necessity when his brother was jailed in India during a business trip, leaving Kyle to manage their SEO clients.Building an SEO Agency: Kyle discusses the challenges of building an SEO agency, including the importance of structuring a business for potential acquisition. He emphasizes the need for a predictable sales cycle, a unique point of view, and tight Standard Operating Procedures (SOPs) to ensure the business can run independently of key individuals.SEO Testing and Patents: Kyle is known for his scientific approach to SEO, which led to him securing a patent for his SEO testing methodology. He explains that the core principles of SEO haven't changed much despite frequent algorithm updates. His testing method involves creating small, controlled environments to see how specific changes affect rankings, which helps him understand the algorithm's workings.EAT and EEAT: Kyle discusses the importance of Google’s EAT (Expertise, Authority, Trust) and the newer EEAT (Experience, Expertise, Authority, Trust) guidelines. He emphasizes that trust is the most critical factor for ranking and that businesses should ensure they appear as real, legitimate entities in Google's eyes.Challenges and Advice: Kyle shares advice for agency owners, stressing the importance of having a co-founder with complementary skills, trusting your gut in business partnerships, and ensuring your business has clear and effective SOPs. He also touches on the potential impact of AI on SEO, suggesting that while AI can speed up content production, it won't replace the need for proper SEO strategies.Conclusion: Kyle wraps up by sharing where listeners can connect with him online, including his personal website and social media channels. The podcast is a deep dive into both the technical and business sides of SEO, offering valuable insights for beginners and experts alike.Kyle Roof, Co-Founder of High Voltage SEO and Page Optimizer Pro:Website: https://kyleroof.com/LinkedIn: https://www.linkedin.com/in/kyle-roof-seo/Page Optimizer Pro: https://www.pageoptimizer.pro/High Voltage SEO: https://hvseo.co/Internet Marketing Gold: https://img.courses/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction and Background06:03 Starting and Selling an Agency 15:45 Reducing Churn in Agencies20:58 Page Optimizer Pro and On-Page SEO30:38 Insights from SEO Testing36:51 Understanding Google's EEAT 41:38 The Significance of Schema Markup46:23 Internet Marketing Gold: SEO Courses53:16 The Role of AI in SEO57:00 The Future of SEO#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

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    1 hr 4 min
  • Andrew Shotland on What To Know About Local SEO, Consulting For Big Companies, and Favorite Tools.
    In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Andrew Shotland, a seasoned expert in local SEO and founder of Local SEO Guide. The discussion revolves around Andrew's extensive experience in the SEO industry, starting with his early days at Showtime Networks and NBC, where he launched some of the first websites for these companies. Andrew later transitioned into local SEO when he helped start Insider Pages, an early competitor to Yelp. Despite initial success, a website redesign caused the company to lose most of its traffic, leading to its eventual sale and Andrew's pivot to SEO consulting.Andrew shares how his experience at Insider Pages made him empathetic towards business owners struggling with SEO, which became a key factor in his success as a consultant. He emphasizes the importance of not putting all your eggs in one basket and diversifying marketing efforts beyond just SEO.Throughout the conversation, Andrew provides insights into his approach to SEO, including the importance of understanding search intent, the role of Google Business Profiles, and the need for a solid content strategy. He discusses the challenges of managing SEO for both small businesses and large enterprises, noting the differences in strategy and execution.The discussion also touches on the impact of the COVID-19 pandemic, which led to exponential growth for Andrew's agency as businesses rushed to improve their online presence. Andrew talks about Bay Area Search, a networking group he co-founded for SEO professionals in the San Francisco Bay Area, and its challenges during the pandemic.In the latter part of the episode, Andrew highlights the importance of proximity in Google Business Profile rankings and shares some advanced strategies, such as setting up real locations in target areas to improve local search visibility. He also introduces a new tool, SERP Summary, designed to monitor search results and provide valuable data for home services businesses, which is set to launch in September.The episode concludes with Andrew sharing his top SEO tools, including Google Search Console, Screaming Frog, and SEMrush, and where listeners can find him online. Danny wraps up by thanking Andrew and expressing interest in continuing the conversation in the future.Andrew Shotland, Founder of Local SEO Guide:Twitter: https://twitter.com/localseoguideLinkedIn: https://www.linkedin.com/in/localseoguide/Local SEO Guide: https://www.localseoguide.com/BayAreaSearch: https://bayareasearch.org/ Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction and Background05:46 Lessons Learned from Insider Pages09:19 Consulting and Scaling Up15:12 Impact of COVID-19 on the Agency20:10 Strategies For Multi-Location Businesses28:00 The Value of Building Real Locations38:41 Favorite SEO Tools He Uses#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

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    45 min
  • Darren Shaw on How To Make Your GMB Rank, Top Lessons From Other Local SEOs, and Citations 101.
    In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Darren Shaw, a leading figure in local SEO and founder of WhiteSpark. They discuss Darren's extensive experience in SEO, dating back nearly 25 years, and his company's focus on local SEO software and services, including their well-known listing service. Darren shares his journey from starting WhiteSpark in 2005 as a freelance web developer to growing the company into a major player in local SEO.They delve into key topics like the evolution of local citations, noting that citation consistency has become less critical since Google's shift to an entity-based knowledge graph in 2015. Darren explains that while citations were once a major ranking factor, their importance has diminished as more businesses have adopted them. Today, the focus is on ensuring citations are accurate for user experience rather than SEO benefits.The conversation also covers Google's Business Profile management, emphasizing the importance of regular updates, like Google posts, photo uploads, and service adjustments, to maintain strong local rankings. Darren highlights the value of WhiteSpark's alert system, which notifies businesses of any changes to their Google Business Profile, helping them respond quickly to potential issues.Darren also discusses the future of local SEO, predicting that while Google will remain dominant, search behavior will gradually shift towards AI and generative search engines. He emphasizes the need for businesses to adapt to these changes by optimizing for multiple platforms beyond Google.Overall, the podcast offers valuable insights into the nuances of local SEO, the importance of ongoing profile management, and the future direction of search engine optimization in a rapidly evolving digital landscape. Darren Shaw provides expert advice on best practices and shares the innovative tools WhiteSpark offers to help businesses stay ahead in local SEO.Darren Shaw, Founder of Whitespark:LinkedIn: https://www.linkedin.com/in/darrenshawwhitespark/Twitter: https://twitter.com/DarrenShaw_TikTok: https://www.tiktok.com/@darrenshawseo?lang=enWhitespark: https://whitespark.ca/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp 00:00 Introduction and Background06:31 The Evolution of Citations in Local SEO11:35 Insights from the Local Search Ranking Factors Blog19:08 Whitespark's Software Offerings for Local SEO34:21 Making Software Accessible and Affordable38:35 The Importance of Fresh Content and Review Management43:06 Optimizing Google Business Profiles47:31 Managing Multiple Locations54:33 Link Building and Website Optimization57:04 The Future of Local SEO01:03:00 The Future of Whitespark#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

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    1 hr 7 min
  • Ben Fisher on How To Avoid Suspensions, Every GMB Ranking Factor, and 30 Years in Local SEO.

    Danny Leibrandt, founder of Pest Control SEO, interviews Ben Fisher, a seasoned local SEO expert with 30 years of experience and founder of Steady Demand. Ben discusses his extensive background, beginning in 1994 with computer repair and networking before transitioning to building websites and local SEO.Key Points:Ben Fisher's Background:Started in local SEO in 1994, officially in 1996.Transitioned from computer repair to building websites.Early projects involved unique solutions like building a BBS for credit reports.Evolution of Local SEO:Early days were the "wild west" with simple SEO techniques like keyword stuffing.Importance of user-focused SEO rather than optimizing solely for Google.Google Business Profile (GBP) Insights:Ranking Factors: Address, business name, and primary category are crucial.Emphasis on providing accurate business information and not keyword stuffing.Reviews are vital for customer perception, but not heavily weighted in SEO ranking.Suspensions and Compliance:Common causes include keyword stuffing in business names, inappropriate addresses, and rapid profile changes.Importance of having proper documentation ready to avoid suspension.Ben Fisher's Expertise and Role:Google Business Profile Diamond Expert, one of only ten in the world.Involvement in mentoring and the Google Business Profile community.His firm, Steady Demand, offers services like My Business Assurance to help businesses stay compliant and manage suspensions.Practical Advice:For service area businesses, ensuring accurate address and category information is essential.Respond to reviews thoughtfully to show customer care rather than for SEO purposes.Utilize Google posts for conversions, not just for SEO.Conclusion:Ben Fisher emphasizes the importance of user-focused SEO and compliance with Google’s guidelines to avoid suspensions. His expertise as a Google Business Profile Diamond Expert highlights the value of accurate business information and thoughtful customer engagement. Danny Leibrandt concludes the podcast with insights into the significance of local SEO for pest control businesses and the benefits of expert guidance from professionals like Ben.Ben Fisher, Founder of Steady Demand:Twitter: https://twitter.com/TheSocialDudeLinkedIn: https://www.linkedin.com/in/benfishertechpad/Steady Demand: https://www.steadydemand.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:

    00:00 Introduction and Background

    06:08 Early Days of Local SEO

    20:23 Key Ranking Factors for Google Business Profiles

    30:21 Effective Strategies for Responding to Reviews

    37:01 Debunking Common Myths in Local SEO

    46:28 Understanding Suspensions

    53:15 The Importance of Being Prepared for Suspensions

    57:33 The Impact of Suspensions on Agencies

    01:00:46 The Google Business Profile Expert Program

    #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

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    1 hr 13 min
  • Mike Blumenthal on How To SEO The Right Way, Understanding User Behavior, and Google's Data Leak.

    In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Mike Blumenthal, co-founder of Near Media and a veteran in local SEO with over 40 years of experience in marketing. Mike shares his journey from working in a family business to becoming a key figure in local SEO, highlighting his early involvement in the internet and the development of content management systems. He recounts the shift from traditional marketing methods like Yellow Pages to digital local SEO, emphasizing the impact of Google's integration of Google Maps and Google Local.Mike discusses the evolution of local SEO and the significance of consumer behavior analysis in understanding market trends. He explains how Near Media conducts in-depth research on consumer behavior, employing a unique method of tracking real-time user interactions to gain insights into decision-making processes across various industries. Mike emphasizes the importance of optimizing for the user rather than just for search engines, noting that quality user experiences are critical for better search rankings.The conversation also covers the impact of AI on local SEO, with Mike predicting that Google's knowledge graph and local data will remain crucial despite the rise of AI-driven tools. He underscores the value of first-party feedback over solely focusing on public reviews, advocating for businesses to prioritize genuine customer feedback to improve services.Mike also touches on the practical challenges and insights gained from running multiple projects simultaneously, including LocalU, GatherUp, and now Near Media. He shares his thoughts on the future of local SEO, suggesting that Google will continue to leverage its strong local knowledge base while integrating AI where applicable.The episode concludes with Mike offering his contact information and encouraging listeners to reach out with questions, highlighting his commitment to sharing knowledge and supporting the SEO community.Mike Blumenthal, Co-Founder Of Near Media:LinkedIn: https://www.linkedin.com/in/mblumenthal/Twitter: https://twitter.com/mblumenthalNear Media: https://www.nearmedia.co/Blog: https://blumenthals.com/blog/Email: [email protected] Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:

    00:00 Introduction and Background

    03:29 The Evolution of Marketing and Digitalization

    08:02 In-Depth Consumer Behavior Analysis

    17:21 Optimizing for the User and the Importance of Reviews

    22:35 Insights from the Google Data Leak

    27:48 Super In-Depth Consumer Behavior Analysis

    31:23 Thoughts on Local Service Ads

    35:40 The Journey of Near Media

    42:21 The Importance of Consumer Behavior Research

    51:04 The Value of First-Party Feedback

    57:04 The Future of Local SEO and the Role of AI


    #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

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    1 hr 4 min
  • Jake Sheldon on How To Hire Virtual Assistants, The Key To Facebook Ads, and Building Relationships.
    In this episode of the Pest Control SEO podcast, Danny Leibrandt, founder of Pest Control SEO, hosts Jake Sheldon, a prominent figure in the pest control industry, despite being only 30 years old. Jake's impressive accomplishments include owning equity in 13 different companies, selling his first pest control company Pest Works, and running a successful marketing agency for pest control companies called Pest Customers Fast.Jake's journey began at 19, inspired by digital marketing and building websites. His breakthrough came when he ran a successful Facebook ad campaign and a door-to-door sales team for a pest control owner, leading to a partnership in a new pest control location, Pest Works. This success propelled him into the pest control industry, where he eventually founded Pest Customers Fast, growing it to 368 clients primarily through Facebook ads.Exiting Pest Customers Fast was challenging, with Jake emphasizing the importance of having well-defined processes and understanding the lifetime value of customers. He transitioned to a new business model focusing on equity instead of retainers, leveraging his expertise to take equity in companies while managing their digital marketing and operational tasks through virtual assistants.Jake also runs a virtual assistant staffing company, Next Gen of Staffing, helping businesses delegate tasks efficiently. He highlights the importance of knowing which tasks to delegate and the value of hiring virtual assistants with strong English skills, particularly those with a U.S. background.Throughout the episode, Jake shares insights on building a successful business, emphasizing the significance of generating leads, effective delegation, and understanding the long-term value of customers. He also discusses the transition from quick money through agency work to building substantial long-term equity, aiming for significant future exits.Listeners can find Jake on Facebook or through his website, Next Gen of Staffing, and learn more about his pest control classes with Jonas Olson at Pest Control Millionaires. The episode concludes with a promise of more valuable insights in future podcasts.Jake Sheldon, Co Owner of Next Gen:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7VA Staffing Agency: https://nextgenofstaffing.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction and Background of Jake Sheldon03:15 Starting Pest Customers Fast and Growing the Agency06:02 The Key to Successful Facebook Ads: Audience Targeting and Compelling Offers08:02 The Importance of Leads and Delegation in Business Growth15:29 Hiring Virtual Assistants for Customer Service, Sales, and Administrative Tasks18:16 Running a Virtual Staffing Agency for Home Service Businesses27:56 Transitioning from a Retainer-Based Model to an Equity-Based Model32:58 Challenges and Strategies in Pitching the Equity Model35:19 Preparing for an Exit: Systemizing Processes and Building a Sellable Brand38:53 The Power of Networking and Building Relationships#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

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    53 min
  • Joy Hawkins on How To Rank in Your Area, The Past and Future of Local SEO, and Dominating YouTube.
    In this engaging podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Joy Hawkins, a highly respected expert in local SEO. Joy is known for her extensive experience as a Google Business Profile product expert and the owner of Sterling Sky, Local Search Forum, and Local University. With nearly two decades in the field, Joy shares her journey from starting as a telemarketer for Google ads in 2006 to becoming a self-taught SEO expert and founding her own successful agency.Key insights from the conversation include:Joy's SEO Journey: Joy started her career in sales but soon transitioned to SEO by self-teaching and experimenting with different strategies to rank websites. She emphasized the importance of learning from hands-on experience and the value of persistence in mastering SEO techniques.Google Business Profile (GBP) Optimization: Joy shared valuable tips on optimizing GBPs, such as the significance of business hours for ranking, the impact of reviews, and the strategic use of additional categories. She also discussed the pros and cons of including keywords in business names and the ethical considerations of doing so.Local SEO Strategies: Joy elaborated on the importance of customizing SEO strategies based on business needs. She explained how Sterling Sky approaches SEO with a minimum service fee and a flexible, custom strategy for each client. She also stressed the importance of continual testing and adapting strategies based on data and results.YouTube and Video Content: Joy shared her journey into video content and the significant impact it has had on her business. She emphasized the importance of video as a future trend in digital marketing and how it can boost SEO rankings. She also provided tips on creating engaging video content and leveraging it for SEO benefits.Future of Local SEO: Joy predicted continued growth in local service ads and emphasized the importance of staying updated with new features and changes in Google's algorithms. She encouraged businesses to be proactive in testing new strategies and adapting to changes in the digital marketing landscape.Overall, this podcast is a treasure trove of insights and practical advice for anyone involved in local SEO, digital marketing, or running a local business. Joy Hawkins, Owner of Sterling Sky, Local Search Forum, and Local University:LinkedIn: https://www.linkedin.com/in/joyhawkins/Twitter: https://twitter.com/JoyanneHawkinsFacebook: https://www.facebook.com/seogirlYouTube: https://www.youtube.com/@SterlingSkyIncSterling Sky: https://www.sterlingsky.ca/Local Search Forum: https://www.localsearchforum.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction and Background08:00 Changes in SEO Practices25:03 Agency Services and Customization28:03 Easy Wins in Local SEO32:06 The Google Data Leak35:10 The Impact of Business Hours and Website Content on Local SEO38:22 YouTube: A Powerful Platform for Local Businesses46:06 Challenges and Rewards of YouTube51:05 Follow Joy Hawkins for Insights on Local SEO#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

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    1 hr 4 min
  • Joe Dingwall on Operating a $15M Pest Control Company, Building Company Culture, and Sales Training.

    In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Joe Dingwall, President of USX Pest Control and Cat's Eye Pest Control. Joe has over 12 years of experience in the pest control industry, leading companies with over 100 employees and significant revenue.Joe's career began uniquely as a pastor before transitioning to pest control for family stability. He joined Cat's Eye, a well-known brand in upstate New York founded by John Gagne in 1987. Joe started in sales and quickly advanced to President, focusing on leadership and marketing to drive success.Cat's Eye's success is largely due to its strong branding and marketing strategies. In 2017, the company expanded into New England, using digital marketing techniques like SEO and videos. The brand targets future homeowners by appealing to children, making it family-friendly. Joe highlights the Cat Guard exclusion system, which sets them apart by sealing structures to prevent pest entry.Joe emphasizes continuous training for sales and service teams, with weekly sessions to ensure high standards. This helps employees effectively communicate product benefits and provide excellent customer service.Hiring and retention are managed through a three-stage process focusing on character, competency, and chemistry. A detailed onboarding process helps integrate new employees and make them feel valued. The company uses digital screens for announcements and recognition, fostering a strong culture.Technological tools like Podium for reviews, Avichado for bulk texting, Asana for project management, and Slack for internal communication play a significant role in operations.Looking ahead, Joe aims to expand the commercial division and achieve a 60-40 residential-commercial split. The focus remains on growing the business and providing career opportunities for employees. The high standards set by founder John Gagne are deeply ingrained in the company’s ethos.Joe values the trust and autonomy given by John, highlighting the importance of leadership and vision in driving success. The podcast offers insights into effective strategies and practices that have propelled Cat's Eye's success, with valuable lessons in leadership, marketing, and business growth.Joe Dingwall, President of Catseye Pest Control and USX Pest Control:

    LinkedIn: https://www.linkedin.com/in/joe-dingwall-4635a6113/

    Catseye Pest Control: https://www.catseyepest.com/USX Pest Control: https://www.usxpest.com/

    Danny Leibrandt, Founder of Pest Control SEO:

    Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/

    DannyLeibrandt

    Website: https://dannyleibrandt.com

    Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Chapters:

    00:00 Introduction and Background

    06:15 Building a Strong Brand and Marketing Strategy

    11:08 The Importance of Training for Sales Teams

    27:46 Developing a Strong Commercial Division

    30:00 Managing Technicians in Pest Control

    31:20 Balancing Employees in the Company

    34:14 Relationship Between Parent Company and Subsidiaries

    36:05 Strategies for Customer Retention

    39:18 Review Strategy and Software Tools

    45:06 Building a Strong Company Culture

    49:01 Advancing in the Pest Control Industry

    53:02 Importance of Branding, Marketing, and Customer Service

    56:40 Vision for Growth in the Company


    #pestcontrol #pestcontrolmarketing #podcast #localbusiness #localmarketing

    Hosted on Acast. See acast.com/privacy for more information.

    59 min
  • Bradley Benner on How To Win Local SEO, Google's New Algorithm, and His New SEO Strategy.
    In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Bradley Benner, a seasoned local SEO specialist and founder of several SEO-focused businesses, including Treecare HQ, Semantic Mastery, Semantic Links, and Local Fury. Bradley shares his journey into local SEO, which began when he was an electrical contractor looking to generate his own leads. Initially, he used traditional marketing methods before transitioning to digital marketing, learning to manipulate Google search results, and creating test sites in various industries.Bradley describes how he achieved early success with basic on-page optimization and directory listings, a far simpler process compared to today's complex SEO landscape. He also explains his evolution from building and leasing websites (rank-and-rent model) to running a full-scale SEO agency and then founding Semantic Mastery to teach others about local SEO. By 2019, Bradley decided to focus exclusively on tree service contractors, recognizing the benefits of niche specialization.He delves into the significant algorithm changes Google has undergone, particularly the shift from a keyword-based to an entity-based algorithm. This new approach allows pages optimized for broad topics or categories to rank for numerous related search queries, even if those specific keywords are not present on the page. Bradley emphasizes the importance of page structure, site architecture, and internal linking, stressing that proper optimization in these areas can dramatically improve search rankings with less content and fewer backlinks.Bradley also discusses the impact of Google's helpful content update, which applies a quality score multiplier to entire sites, highlighting the need for efficient and non-redundant content. He shares his method of simplifying SEO practices, focusing on conveying to Google who a business is, what they do, and where they do it through strategic use of headings and minimal but effective content.The podcast concludes with Bradley promoting Semantic Mastery's weekly Q&A webinar, Hump Day Hangouts, where listeners can learn more about local SEO and ask questions. Danny and Bradley wrap up by emphasizing the importance of helping Google understand business information clearly to achieve better search rankings.Bradley Benner, Founder of TreeCare HQ, Semantic Links, Semantic Mastery, and Local Fury:LinkedIn: https://www.linkedin.com/in/bradleybenner/YouTube: https://www.youtube.com/@UC0z45rknEPLVwUN7BpEWRyQ Semantic Links: https://semanticlinks.io/Semantic Mastery: https://semanticmastery.com/Local Fury: https://www.localfury.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcastsSpotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Chapters:00:00 Introduction and Background09:59 Getting Started in Local SEO13:11 Building Syndication Networks26:42 Topic and Category-Based Optimization34:50 Simplifying SEO Efforts49:14 Optimizing Page and Site StructureKeywords:local SEO, journey, electrical contracting, leads, test sites, rental sites, agency, SEO algorithm, entity-based, topics, categories, redundant content, local SEO, topic-based optimization, category-based optimization, page structure, site structure, internal linking, content optimization, knowledge graph#localseo #agency #seo #localbusiness #backlinks

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    55 min

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