Pest Control SEO Podcast

In this podcast, Danny Leibrandt, founder of Pest Control SEO, is joined by his mentor Dennis Yu, a digital marketing expert with 30 years of experience. They delve into effective strategies for Facebook ads, particularly for local businesses, and the importance of authentic content.Key Points Discussed:Background on Dennis Yu:Dennis Yu has managed over a billion dollars in Facebook ads for top brands like Nike, Adidas, and Starbucks.He emphasizes the difference in advertising strategies between large corporations and local businesses.Facebook Ads for Local Businesses:Local businesses should focus on creating authentic, everyday content rather than high-production ads.Examples include showcasing daily operations, highlighting technicians, and sharing local insights.Successful ads often amplify content that has already performed well organically.The Dollar a Day Strategy:Dennis recommends the "dollar a day" strategy to boost posts that perform well organically.He explains the importance of achieving at least a 10% engagement rate before boosting content.Content and Engagement:Engaging content should reflect the local community and humanize the business.Authentic stories, local landmarks, and customer experiences resonate well with the audience.Audit and ROI Measurement:Local business owners should track calls and conversions from Facebook ads.Importance of connecting call tracking systems to Facebook to measure ROI accurately.SEO and Google Ads:Dennis compares Facebook ads to Google ads, emphasizing the importance of both in a comprehensive digital strategy.SEO and ads should amplify a business's positive signals, and businesses must maintain high-quality standards.YouTube for Local Businesses:YouTube can be leveraged for local SEO by creating videos that address common customer questions and showcase the business.Content on YouTube should be repurposed across other social media platforms for maximum reach.Google Data Leaks and SEO:Discussion on Google's internal ranking signals and the importance of creating genuine, high-quality content.SEO should focus on building a trustworthy, authoritative online presence.Dennis Yu, Founder of BlitzMetrics:LinkedIn: https://www.linkedin.com/in/dennisyu/Facebook: https://www.facebook.com/dennisyuTwitter: https://twitter.com/dennisyuWebsite: https://dennisyu.comWebsite: https://blitzmetrics.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcastsSpotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:Chapters

00:00 Introduction and Background of Dennis Yu

01:26 The Basics of Facebook Ads for Local Businesses

06:01 The Three Stages of the Marketing Funnel

09:18 The Importance of Building Relationships

11:54 The Role of Quality Score and Relevant Score

14:01 Tracking and Measuring ROI for Facebook Ads

20:22 Using Stories and Location in Facebook Ads

24:59 Auditing Facebook Ads and Connecting Data

28:08 The Impact of Google Data Leaks on SEO

34:46 The Importance of Doing Good Work and Providing Value

45:32 The Role of Google Ads in Digital Marketing

52:26 The Role of YouTube in SEO

56:55 Creating Authentic and Honest Content

01:02:25 The Importance of Repurposing Content

01:04:02 Focusing on the Basics of SEO and Digital Marketing#localmarketing #localbusiness #localseo #seo

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In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Chris Brencans, CEO of On The Map Marketing. Chris discusses his journey from joining the agency as a website project manager to leading a successful digital marketing firm specializing in local search.Chris’s Background and On The Map Marketing:Chris started at On The Map Marketing 10 years ago as a website project manager.The agency was founded 15 years ago by Rick Hoskins and initially focused on placing attorneys in local search results.The agency has grown significantly, now generating $6 million annually.Evolution of Local Search:Local search has evolved from simple map placements to a more complex system involving LSAs (Local Service Ads), PPC ads, and directories.Organic rankings have decreased in importance, while a holistic local search marketing strategy has become crucial.Brand recognition and real-life presence have become critical factors in achieving high search rankings.Effective Advertising Strategies:Chris emphasizes the importance of utilizing LSA ads, directories, and PPC ads depending on the business's budget and industry.Directory advertising can enhance both SEO and direct lead generation, especially in competitive verticals like legal services.Local Link Building and Community Engagement:Chris advocates for building local links and community engagement over traditional link building.This involves sponsorships, local outreach, and collaborations with local social media influencers.Real links from local organizations and mentions on social media and other channels are becoming more valuable than paid links from high DR sites.Holistic SEO Approach:SEO is now seen as a combination of technical SEO, content creation, social media engagement, and PR.Building a strong brand presence both online and offline is essential for success in local search.Danny and Chris discuss the importance of creating real, non-AI-generated content, including videos and social media posts.Practical Tips for Local Business Owners:Optimize Google Business Profiles with proper categories, consistent and genuine reviews, and high-quality photos.Utilize DBAs (Doing Business As) creatively to include keywords in business names.Ensure presence in all relevant business directories and local citations.Future of Local Search:Chris speculates on the future of local search, noting the potential changes in map results and the integration of new ad formats.The focus will continue to shift towards brand recognition and social media presence.Real brands with a strong local presence will have an advantage in search rankings.

Chris Brencans, CEO of On The Map:

LinkedIn: https://www.linkedin.com/in/kbrencans/

Twitter: https://x.com/BrencansKWebsite: https://www.onthemap.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms:YouTube: https://www.youtube.com/@PestControlSEO/podcastsSpotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast

Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp 00:00 Introduction and Background02:33 The Evolution of Local Search Marketing05:12 The Importance of Ads in Local Search Marketing08:56 Building Brand Recognition and Engaging with Customers11:45 The Shift in Link Building Strategies14:06 The Future of Local Search19:40 Common Misconceptions in Local SEO and Marketing23:49 Getting on the Map: Optimizing Google Business Profiles28:11 Conclusion and Contact Information

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In this podcast, Danny Leibrandt interviews Jeremy Newman - a successful entrepreneur who is the founder of Crown Restoration and 1 Tom Plumber.

Introduction:Danny Leibrandt introduces himself as the founder of Pest Control SEO and welcomes Jeremy Newman, a successful entrepreneur with multiple businesses including Crown Restoration and 1 Tom Plumber. Jeremy's Entrepreneurial Journey:Jeremy shares his story of starting Crown Restoration over 18 years ago. Initially living in Tampa, Florida, and dissatisfied with his career, he decided to return to Texas and explore new business opportunities. With a background in construction, he started researching restoration and eventually moved to San Antonio, Texas in 2006. Early Challenges and Growth:Jeremy explains that in the beginning, it was mostly just him and his wife working on their own, occasionally getting help from a few workers. He recalls learning how to handle water damage jobs by consulting with an industry contact from Louisiana, who walked him through the process over the phone.Expansion into Restoration and Plumbing:Crown Restoration evolved into a full-service restoration business, including water damage mitigation, mold remediation, fire damage restoration, contents restoration, and construction. Jeremy started OneTom Plumber to address challenges in the restoration industry and leverage lead generation between the two businesses.Building the Business:Jeremy discusses the difficulty of scaling Crown Restoration and the importance of generating leads. Initially, they struggled to get work but discovered the value of building relationships with plumbers, who often encountered water damage issues first. By offering prompt service and paying plumbers for leads, they established a reliable source of business.Organizational Development:Jeremy highlights the importance of organizational development and building a strong team. He shares his journey of learning to delegate, develop business strategies, and create a company culture focused on attitude, heart, urgency, and grit. He emphasizes the significance of having a clear vision and inspiring his team towards passion and excellence in service.Family and Personal Challenges:Jeremy's wife was diagnosed with breast cancer in 2015, which led to a pivotal moment in their lives and business. This experience pushed Jeremy to rethink his approach and focus on growing the business while taking care of his family. He attributes much of his success to his faith and the support of his family, who have been actively involved in the business.Conclusion:Danny and Jeremy conclude the podcast with gratitude and mutual respect. Jeremy expresses his pride in his team and looks forward to the future growth of his businesses and the continued success of his family.Jeremy Newman, Founder of Crown Restoration:LinkedIn: https://www.linkedin.com/in/jeremy-newman-4a19b01/Facebook: https://www.facebook.com/rick.roll.92123015Crown Restoration: https://crownrestoration.com/1 Tom Plumber: https://www.1tomplumber.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Chapters: 00:00 Starting Crown Restoration06:11 Building Relationships and Generating Leads25:06 Inspiring Passion and Excellence: The Vision for Crown Restoration28:30 Finding Inspiration and Energy in Entrepreneurship30:09 The Role of Faith in Personal and Professional Growth39:00 Making the Most Out of Every Opportunity49:21 Operational Challenges and Strategies56:24 Planning for the Future and Transitioning to a Mentorship Role#localmarketing #localbusiness #localseo #seo #marketing

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This podcast transcript features a conversation between Danny Leibrandt, founder of Pest Control SEO, and Eric Basset, co-owner of Nutura Pest Control and host of the Bug Bux podcast. Here's a comprehensive summary of the discussion:

Eric's Journey:

Eric shares his journey into pest control, starting at 18 after his brother-in-law convinced him to sell pest control services during summer. Initially skeptical, he was drawn back to the industry the following summer due to the attractive earnings.

Door-to-Door Sales:

Eric emphasizes the effectiveness of door-to-door (D2D) sales when used strategically, highlighting pros like strong route density and goal-setting opportunities. However, poorly trained reps and aggressive tactics can lead to area "burnout," damaging brand reputation.

Training & Weekly Meetings:

Nutura holds weekly training meetings for technicians to discuss pest issues, customer communication, and service protocols. They emphasize camaraderie, product safety, ladder safety, and incentive programs, encouraging technicians to pursue high-quality customer reviews.

Review Strategy:

Nutura uses the Applause platform to streamline review collection, allowing technicians to earn tips directly. The platform provides customers with a review prompt and enables technicians to see their leaderboard standings.

Marketing and Lead Generation:

Nutura focuses heavily on digital marketing, particularly Google ads, and emphasizes local search engine optimization (SEO). Although they have experimented with platforms like Angie and Thumbtack, Google remains their primary source for qualified leads.

Hiring Process:

Nutura primarily relies on referrals for hiring, with 85-90% of their employees coming through employee networks. They offer bonuses for referrals that lead to long-term hires and prioritize accountability and interpersonal skills during interviews.

Bug Bux Community:

Eric and his partner Allen Draper founded the Bug Bucks Facebook group to provide pest control owners a platform for sharing insights. The Bug Bux podcast interviews industry experts, vendors, and owners to offer advice and insights.Bug Bux Plus is a subscription training platform offering courses on billing, sales, and service protocols.

Advice for New Business Owners:

New pest control businesses should establish a strong digital presence and leverage their networks to secure their first 100 customers. They should work on branding, refine their value proposition, and actively engage potential clients through social media.

Eric Bassett, Co-Owner of Natural Pest Control:

LinkedIn: https://www.linkedin.com/in/eric-bassett-ace-1459b280/Facebook: https://www.facebook.com/eric.bassett.129Instagram: https://www.instagram.com/iamericbassett/Bug Bux Podcast: https://g.co/kgs/qgoxfGnBug Bux+: https://www.bugbuxplus.com/Natura Pest Control: https://www.naturapc.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO:Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ YouTube: https://youtube.com/@PestControlSEO Podcast: https://podcasters.spotify.com/pod/show/pestcontrolseo Google Business Profile: https://maps.app.goo.gl/2P5dmRqu4T4q35cq8 Leave a Review: https://g.page/r/CWw_1-pP6iu7EBM/review Visit Website: https://pestcontrolseo.com #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

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Are you a local business owner or agency owner? Raphael Sterk reveals everything you need to know about Google Ads in this podcast.The discussion primarily revolved around digital marketing strategies, particularly focusing on Google Ads, for pest control companies. The conversation covered various aspects of running effective ad campaigns, including campaign setup, optimization techniques, and key metrics to monitor.Campaign Setup:The importance of setting up campaigns targeting different stages of the sales funnel was emphasized, including top-of-funnel, middle-of-funnel, and bottom-of-funnel ads.Top-of-funnel ads might focus on general pest-related queries, while middle and bottom-of-funnel ads would target more specific service-related queries.Optimization Techniques:Weekly optimization of campaigns was recommended, especially in the initial stages, to ensure budget allocation is balanced and effective.Optimization involves monitoring key metrics such as cost per lead (CPA), conversion rates, and where the budget is being spent, then making adjustments accordingly.It was advised to avoid making too many changes too quickly, as it can be challenging to gauge the effectiveness of optimizations without giving them time to take effect.Key Metrics to Monitor:The focus was on monitoring costs, CPAs, and conversion rates to ensure efficient use of budget and maximize return on investment (ROI).While metrics like quality score were mentioned, the emphasis was on practical metrics that directly impact campaign performance and ROI.

Challenges and Solutions:Challenges such as competitors bidding on brand terms were highlighted, emphasizing the importance of protecting brand keywords to ensure potential customers land on the intended website.The conversation touched on the complexity of tying digital marketing efforts directly to revenue for service-based businesses like pest control companies, where lead quality and conversion processes play significant roles.Authorship and Resources:The conversation briefly touched on the experience of publishing a book on digital marketing careers, aimed at helping individuals enter the industry more efficiently.There was mention of an upcoming ebook focused on Google Ads for pest control businesses, providing valuable insights and tools to improve campaign performance.Overall, the conversation provided valuable insights into the nuances of running effective Google Ads campaigns for pest control businesses, emphasizing the importance of strategic planning, continuous optimization, and adapting strategies based on performance data.Raphael Sterk links:LinkedIn: https://www.linkedin.com/in/raphael-sterk-268927249/Website: https://pestsadsagency.com Pest Control SEO Socials:Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ Pest Control SEO Podcast Platforms:YouTube: https://youtube.com/playlist?list=PLCUcoX0TiCTabYcrZq4iFqOI_MfMRuQAi&feature=shared Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 iHeartRadio: https://www.iheart.com/podcast/167301006/ Overcast: https://overcast.fm/itunes1741176782 Pocket Casts: https://pca.st/umtx3sv5 Did you find this podcast valuable?Leave us a review: https://g.page/r/CWw_1-pP6iu7EBM/reviewAre you a pest control company owner looking to grow?Book a call now: https://calendly.com/dannyleibrandt/audit Want to learn more about our agency?Visit our website: https://pestcontrolseo.com #localseo #localbusiness #localmarketing #seo #marketing

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Are you a local business owner or local SEO? Watch our latest podcast with Dennis Yu for expert insights on SEO, AI, and local business.

We started by discussing the prevalence of AI in content creation and SEO strategies, noting that some individuals and agencies are using AI to generate large volumes of content and backlinks in an attempt to manipulate search engine rankings. However, we highlighted that Google has been cracking down on such practices, and the use of AI is making it increasingly difficult to engage in black hat SEO tactics.The conversation then shifted to the role of Google's quality raters, who manually evaluate search results to ensure they align with Google's guidelines. It was revealed that Google has significantly reduced the number of human quality raters in favor of using AI algorithms to perform this task more efficiently. This transition has led to faster identification and penalization of websites that violate Google's guidelines.We delved into the concept of tokens in AI language models like ChatGPT, explaining that tokens represent individual words or units of text in a model's input and output. This understanding helps contextualize the processing cost and capabilities of these models.The discussion expanded to encompass the evolution of search engine result pages (SERPs), which now include various features beyond traditional blue links, such as featured snippets, videos, images, and social media posts. We emphasized the importance of optimizing content for these diverse SERP features to enhance visibility and engagement.Furthermore, we explored the significance of schema markup in organizing and categorizing content for search engines, facilitating the creation of knowledge graphs that contextualize search queries and deliver relevant results.The conversation highlighted the need for businesses, including pest control companies, to adapt their SEO strategies to encompass content creation and optimization across multiple platforms, including social media, YouTube, LinkedIn, and more. Repurposing content and ensuring consistent messaging across these platforms can reinforce a business's authority and relevance in its industry.We discussed the concept of "dollar a day" advertising as a cost-effective method for testing and promoting content across various platforms, allowing businesses to identify high-performing content and allocate resources accordingly.Finally, we underscored the importance of businesses taking ownership of their marketing efforts by understanding key metrics, holding marketing teams or agencies accountable, and making informed decisions to drive growth effectively.In summary, the conversation provided insights into the evolving landscape of AI-driven SEO, the importance of optimizing content for diverse SERP features, the role of schema markup in enhancing search visibility, and strategies for businesses to maximize their online presence and drive growth.Dennis Yu links:LinkedIn: https://www.linkedin.com/in/dennisyu/Twitter: https://twitter.com/dennisyuFacebook: https://www.facebook.com/dennisyuInstagram: https://www.instagram.com/dennis.yu/Website: https://dennisyu.com/Pest Control SEO links:Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ Website: https://pestcontrolseo.com Did you find this video valuable?Leave us a review! https://g.page/r/CWw_1-pP6iu7EBM/reviewAre you a pest control company owner?Book an audit now! https://calendly.com/dannyleibrandt/audit#localseo #localbusiness #localmarketing

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