Dealership Fixit

Phantom of the Shopera, a Christmas Story with Michael Jones - Episode 48

Listen Later

Phantom of the Shopera, a Christmas Story with Michael Jones!  

It's the Christmas season and for the motorcycle business, a time to reflect and evaluate how to move forward with the perspective of another year under our belt!

Michael, a 30 year service department veteran and master technician joined me tonight to review what he has seen in powersports dealerships in his career, from a back of house service department perspective.


Some of the topics include:

  • Paradigm shift - non more if we build IT, they will come - but instead move to If we build THEM, they will come . 
  • Leg-swings as measure - instead of the old measure of door swings at a retail location . 
  • Fear of the unknown - possibly the only obstacle to people riding . 
  • Dealership employee ridership - who is riding daily and what does that indicate about your business culture? 
  • A ridership revolution depends on a small group of evangelists  - are you part of "a few good men"?  


    • Some steps / solutions: 

    • Commit to end the brand or style in-fighting
    • Service dept - "we CAN help you" a growth strategy
    • Service dept - showcase abilities and build interest with project bikes / restore / build / custom and reveal events


      • Find Michael here: Michael on LinkedIn


      The Dealership fiXit podcast exists to help dealers tap into high performance ideas!

      Please rate and share this podcast!

      Thanks in advance!

      Find me here: Dealership fiXit on Facebook

      Contact me here: [email protected]

       


      ...more
      View all episodesView all episodes
      Download on the App Store
      Dealership FixitBy dealership fiXit
      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      21 ratings

      More shows like Dealership Fixit

      View all
      Service Drive Revolution with Chris Collins by Business Outlaws Network

      Service Drive Revolution with Chris Collins

      81 Listeners

      Garagecast - All Things Power Sports and Marine by Garage Composites

      Garagecast - All Things Power Sports and Marine

      125 Listeners