Pharmacy Podcast Network

In this episode of @darshantalks, we discuss Clear Messaging with guest Bob Libbey. Bob Libbey, Corporate Communications Leader and Advisor at AdvisoryCloud (https://www.advisorycloud.com/), discusses how to craft a clear message and all that it entails. Clients should get direct responses to questions they raise. It is essential as a business person to trust your instincts and assess opportunities. This could mean looking at where these choices fit where you're at in your career to switch back to a more positive direction. In terms of functioning in a fast-growing company, professional skills need to be taught long before the employee comes into the workplace.

When issues aren't aligning, it is usually time to look at the next opportunity. His role helps companies define what their values are. This can involve internet content and consultations on planning strategies. People need to use the right words to communicate. There is the initial consideration of a generation gap present, but the terms used are generally universal. When it comes to how to use buzzwords, the level of language should be kept simple. Shorter construction of sentences enables the audience to grasp the message better. This is also a nod to Millenials and Gen-Z because people consume so much news every second that they don't have time to go through each one thoroughly. On average, a corporate employee may get 120 emails a day. There is a continued rise in activity across all social networking platforms.

Companies can include great engaging headlines to promote their brand with great art, so it catches the viewer's eyes, and people stop scrolling through their feed to read their message. They must work towards delivering great leads that draw people in but should not solely focus on promotion. He has taught writing in several outlets: at the graduate level, in-house consultation and conferences, and people always ask how long the story should be.

It is fine if the story stretches to 1,200 words, but the words should carry the story and not the other way around. Writers and editors have to be informative but not loose with the words on the content side. It is vital to observe what drives content, like art, headlines or the audience itself. He elaborates on SEO optimisation when starting to create a profile piece. His approach is usually to find the story behind the apparent story and get to the roots, but different professionals have varying opinions.

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Dr. Nick Van Terheyden is no ordinary medical Doctor, bringing not just deep clinical experience and understanding of healthcare systems from around the world and a broad range of business and technology insights from a diverse career with some of the most prestigious hospitals, consulting firms, and technology companies. Dr. Nick has successfully identified, designed, built and launched products in the complex world of healthcare. He has a strong track record of leadership and team building with diverse groups and stakeholders, building market share and successfully implementing technology in the health care industry.   Dr. Nick brings his extensive experience in strategy and innovation to his clients offering them a fast track to success by avoiding the pitfalls hidden in the complexity of the healthcare system.

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About Dr. Blair Thielemier, PharmD:

Blair Green Thielemier, PharmD is an independent consultant pharmacist living in Arkansas with her husband and daughter. Blair is preparing the next virtual pharmacy conference, the Elevate Pharmacy Virtual Summit. She is also the founder of Pharmapreneur Academy, an online e-Course and Community where she guides pharmacist-entrepreneurs through the process and barriers of building a pharmacy consulting business. She is the author of How to Build a Pharmacy Consulting Business, a contributing author for Pharmacy Times and guest host on the Pharmacy Podcast Network. More information about Dr. Thielemier can be found on her website.

https://www.btpharmacyconsulting.com/

Pharmapreneur Academy

https://pharmapreneuracademy.com/pharma-academy/

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EP 27: The Joy of Precepting

Precepting is an integral component of pharmacy education, and many pharmacists do it. While it may seem intimidating, preceptors say it is one of the rewarding parts of their professional life. In this edition of Locked on Pharmacy, two pharmacy educators talk about the joys of precepting. 

Guests:

Dr. Lisa Hong is an associate professor at Loma Linda University School of Pharmacy in Loma Linda, CA. She practices on an adult inpatient medicine service at Loma Linda University Medical Center where she precepts up to 11 APPE students, 6 IPPE students, and 7 PGY1 residents per year and was recently honored with the 2021 Preceptor of the Year award.

Dr. McKenzie Grinalds is an assistant professor at Cedarville University in Ohio and a clinical pharmacist of neurology at a local hospital where she serves as an IPPE and APPE preceptor. She was part of the second graduating class at Cedarville University School of Pharmacy and completed a PGY1 and PGY2 (in internal medicine) at Eskenazi Health in Indianapolis.

https://soundcloud.com/lockedonpharmacy/joy-of-precepting-podcast?si=e0da59e88f0a4c9292807b729a886ed4&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing 

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Educational Objective

Identify best practices for managing toxicities associated with therapies for the treatment of Waldenström macroglobulinemia

 

Faculty: Victoria Nachar, PharmD, BCOP

Clinical Pharmacist Specialist, Ambulatory Hematology Oncology

University of Michigan Rogel Cancer Center

Clinical Assistant Professor

University of Michigan College of Pharmacy

Ann Arbor, Michigan

Faculty has no financial relationships with commercial interests to disclose.

Pharmacy Times Continuing Education™ is accredited by the Accreditation Council for Pharmacy Education (ACPE) as a provider of continuing pharmacy education. This activity is approved for 0.5 contact hour (0.05 CEU) under the ACPE universal activity number 0290-0000-21-457-H01-P. The activity is available for CE credit through June 20, 2022.

This activity is supported by educational grants from Pharmacyclics LLC., an AbbVie Company and Janssen Biotech, Inc; and BeiGene, Ltd.

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About ALVA-10

For far too long there has been a gap between payers and diagnostic companies where diagnostic technology has been characterized as “expensive and unnecessary”, because it has been poorly understood, undervalued and underutilized. Alva10 was established in response to this divide. With years of experience in pharmaceutical and diagnostic companies, Founders Hannah Mamuszka and Lena Chaihorsky built a team and company dedicated to narrowing that knowledge gap. Armed with and driven by knowledge, curiosity and a passion to innovate the industry, Alva10 set out to redesign the healthcare system while restructuring current spiraling healthcare spend. Read more about how Alva10 was founded here.

Alva10 reduces ineffective therapeutic spend through customized solutions that provide advanced knowledge of patients’ ability to respond to costly therapies before they are given. Through our proprietary model M.A.T.E. we restructure the relationship between health insurance payers and Precision Medicine diagnostic companies. The result of this new way of doing business is a broad range of completely novel healthcare tools that directly solve the large clinical and economic challenges for payers and providers. 

Lena Chaihorsky | Co-Founder ALVA-10

Lena is the co-founder and Vice President of Payer Innovation at Alva10. With a background in biology and mathematics from Tufts, she is a skilled healthcare executive with a proven track record of developing and executing value based reimbursement strategies for diagnostics companies. Lena has extensive leadership experience in sales, national contracting, and all aspects of reimbursement within start-up and global companies, most recently AmniSure and QIAGEN. Lena also contributes to Alva10’s public speaking and writing efforts, leveraging her unique perspective on payer business and innovation models and their intersections with the diagnostics industry. Her work on commercial approaches to health economics data analysis led to her appointment as co-chair of the World Economic Forum’s workgroup dedicated to the economics of rare disease data federations in 2019. She is active within the Tufts Alumni Career Networking Community, and both a mentor and mentee within the HLTH Foundation’s CSweetener , a 501(c) 3 charity working toward healthcare equality, diversity and access by empowering women to seek and obtain mentorship from industry leaders.

About PBGH - Pittsburgh Business Group on Health

Since the 1980s, the Pittsburgh Business Group on Health has been driving change in healthcare – giving a voice to employers in their efforts to contain rising costs for care and prescription drugs that are suppressing the ability of their employees to receive the care they need when they need at a price they can afford.

More than 100 leading employers from across southwestern Pennsylvania enjoy the benefits of and solutions provided by PBGH – one of the nation’s leading non-profit organizations dedicated to helping companies protect and promote their ability to provide high-quality, equitable and affordable healthcare for their employees.

From award-winning prescription drug containment initiatives to nationally renowned educational programs for human resources, benefits managers and C-suite officers, PBGH delivers the comprehensive cost-savings and health and wellness solutions companies need today to drive and implement change in healthcare.

PBGH’s targeted voice advocates for employers at the highest local, state and federal levels – lobbying and pursuing real transformation in the way healthcare is delivered and paid for so companies and organizations have the power to be competitive and succeed so our region thrives.

Jessica Brooks | President & CEO PBGH

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In this episode, Dr. Thomas Franko, PharmD, president of the Pennsylvania Pharmacist's Association talks with Todd Eury, CEO & Founder of the Pharmacy Podcast Network about his 'Vision for the Role of the Pharmacist in 2022'.

Most people see pharmacists behind the counter dispensing pills and occasionally giving advice on prescription and over the counter (OTC) medications; they may sometimes remind customers of preventive screenings or flu shots. But pharmacists are capable of much more. As part of their professional degree, they receive extensive training on medication management to optimize treatment options, manage medication side effects, interactions and duplications, interpret lab results, perform physical exams, and administer vaccines. --from Deloitte Insights

The pandemic increased opportunities for pharmacists to deliver hands-on care. The Department of Health and Human Services (HHS) gave pharmacists the authority to order and administer COVID-19 tests, childhood vaccines (3–18 years of age), and COVID-19 vaccines.4 Subsequently, pharmacists, interns, and pharmacy technicians were on the front lines, testing for COVID-19, giving shots, and educating the public, all the while keeping their doors open throughout the pandemic. These efforts elevated the public's perception of pharmacists and offset the burden on other parts of the health care system, providing an opportunity for the profession to redefine its role and value.

About Dr. Thomas Franko, PharmD

Dr. Franko is the PPA's on-coming President for 2022. After service as a clinical pharmacist in outpatient chronic pain management, Dr. Franko joined Wilkes University in 2013. He maintains an ambulatory care practice site with the Wright Center for Graduate Medical Education in Kingston, PA. He is involved with medication therapy management for several chronic diseases, especially pain management, at the Wright Center. Along with pharmacy students, Dr. Franko trains pharmacy and medical residents from Moses Taylor Hospital and The Wright Center. He is an active member of the American Pharmacists Association, American Association of Colleges of Pharmacy and the Pennsylvania Pharmacists Association. His interests are in pain management, substance use disorder and harm reduction strategies.

Education and Training

Doctor of Pharmacy, Philadelphia College of Pharmacy, Philadelphia, PA

Pharmacy Practice Residency, Veterans Affairs Medical Center, Wilkes-Barre, PA

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Empowering People to Live Healthier Lives, a special podcast with Dr. Richard Ashworth

Pharmacists, Physcians, and people commited to better health for our nation are working closer than ever before. Dr. Richard Ashworth believes we can do more. Interesting insights on how the healthy aging sector will evolve post-pandemic – including concerns on reported increased levels of stress in seniors and the need to more actively address social determinants of health. Dr. Ashworth and Dr. Madison also talk about navigating the shift to virtual engagement and the opportunities and challenges healthcare organizations will face once the nation fully reopens from COVID-19. 

Our guest:

Dr. Richard Ashworth, PharmD joined Tivity Health as President and CEO, and as a member of the Board of Directors, in June 2020. Previously, Ashworth facilitated the growth of Walgreens for nearly 30 years, transforming the company into a global leader in pharmacy and health and wellness. He started at Walgreens as a store clerk in 1992, and most recently led as President, responsible for developing the strategies and plans for all Walgreens operations including leadership, development and management of the business.

Ashworth has spent his career focused on improving the health and well-being of others, with a passion for making a difference in the lives of customers and members. His experience includes navigating a rapidly changing healthcare landscape while serving a portfolio of large customers and individual consumers in the intensely competitive retail realm. Ashworth is an influential voice in public health policy and the future of healthcare and has shared his views at the White House and on Capitol Hill. He also served on the NACDS board for the last four years, formerly as Chairman.

Ashworth earned a Doctor of Pharmacy degree (PharmD) and a master's degree in business administration.

Our host:

Dr. Christina Madison, PharmD is the Founder and CEO of The Public Health Pharmacist™, PLLC a public health consulting firm. She is a clinical pharmacist specializing in public health with a focus on infectious communicable diseases. As a past President of the Nevada Public Health Association, she has been asked to share her clinical public health and infectious disease expertise with Local, State, and International Media outlets and NGO’s.

Dr. Madison has been featured in over 200+ on-air TV appearances since January 2020 related to the pandemic and public health. She has an intimate knowledge of the impact public health messaging, policy, and legislation can have on communities.

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Special guests:

Alan Ehrlich, Executive Editor at DynaMed and an Associate Professor in Family Medicine at the University of Massachusetts Medical School in Worcester

Bio: Alan Ehrlich, MD, FAAFP is the Executive Editor at DynaMed and an Associate Professor in Family Medicine at the University of Massachusetts Medical School in Worcester. He is board certified from the American Board of Family Medicine and a Fellow of the American Academy of Family Physicians. Alan graduated from Rutgers New Jersey Medical School in 1984 and completed his residency at the University of

Massachusetts Medical Center in 1987. He is involved in the teaching of Evidence-Based Medicine to third year medical students and writes the Evidence-Based Medicine column for Clinical Advisor magazine.

 Eileen Yoshida, Deputy Editor of Medication and Clinical Informatics, EBSCO Health

Bio: Eileen Yoshida is the Deputy Editor of Medication and Clinical Informatics at EBSCO Health. In this role, she leads the medication and clinical informatics strategies for the organization. Eileen brings over 25 years of experience in the healthcare industry, most recently leading the Clinical Knowledge Management and Decision Support team at Partners HealthCare. Previously, she served with Capgemini as an EHR implementation strategist and with the University of Chicago Hospitals in a special project’s role. Eileen has extensive experience in clinical informatics, EHR implementation, healthcare          consulting and clinical pharmacy and is a published author and speaker on clinical decision support. She holds a degree in Pharmacy from the University of Toronto and a master’s in business administration from the Kellogg School of Management at Northwestern University.

 Research:

Report from HIMSS19: Novel Techniques to Combat the Opioid Misuse Epidemic

Courtney Holmes, RN, Executive Clinical Consultant, IBM Watson Health

Bio: Courtney Holmes is a Clinical Program Director supporting IBM’s Micromedex solution suite, as well as an Executive Clinical Consultant with Watson Health. Courtney focuses on providing clinical leadership in the sales and development of cognitive solutions and engagement with key stakeholders to support meaningful use of Watson Health solutions. She provides subject matter expertise for the Healthcare. Provider Segment. This includes providing strategic and clinical expertise to ensure high value development/improvements and intuitive, seamless clinical workflow design. Courtney collaborates among global product offerings teams to ensure clinically relevant approaches to client engagements, and leads Watson Health solution sales activities through client briefings, demonstration of solutions, workshops and other formats as needed. 

Ms. Holmes joined IBM in 2018 and brings 17 years of extensive oncology nursing experience to the team. Her experience ranges from direct clinical care at some of the top hospitals in the country, to developing the nurse educator program for a large pharmaceutical company and leading a team of nurses in her region. Courtney spent time building strong customer relationships with key nursing organizations, targeted accounts, and other identified key customers. She also focused on providing clinical expertise and support to sales to optimize overall customer experience, as well as helping facilities achieve better patient outcomes by improving overall quality of care and providing insight on best practices.

Blog post: https://www.ibm.com/blogs/watson-health/how-ai-infused-clinical-decision-support-may-change-medicine/

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Participants and Roles:         Sheila Arquette, President & CEO, NASP, Host/Interviewer                           

Purpose: Discuss how implementing risk-based care benefits patients and can improve their adherence rates

Ashleigh Burdette, MSN, RN, is the Sr. Director of Clinical Innovation with Biologics by McKesson. Ashleigh has been a Registered Nurse for nearly 15 years and holds a Master of Science in Nursing with a specialization in leadership and administration. She began her nursing career as an oncology nurse working in both bone marrow transplant and an outpatient clinic. In 2015, she joined Optum/United Health Group to focus on oncology patient support, utilization review, and clinical case management. In 2017, she joined Cardinal Health’s hub business and had the opportunity to lead both clinical operations and account management. Ashleigh joined Biologics by McKesson in 2020 to lead cross-functional collaboration to create customized patient management solutions that support the holistic needs of patients.

·            What is risked-based care, and how does it differ from “standardized care”?

·            What’s the methodology behind risked-based care?

·            Is the nurse-patient connection important? Why or why not?

·            What are some outcomes you’ve seen with this type of personalized level of care and support?

·            If someone wanted to implement this type of tailored support in their care setting, what are some of the essential components to keep in mind?

Contact the NASP: https://naspnet.org/about

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