PharmaVOICE Podcasts

Date: 4/2/2008 Length: 00:09:13 Size: 4.21MB Event Representative: Camille DeSantis, BS, MT (ASCP), Copresident & Managing Partner, Brand Strategy & Client Services, Guard Dog Brand Development LLC This Podcast covers how brand development agencies and life-sciences companies can partner to achieve optimal results, including breaking down the silos between disciplines. We also cover market research and brand identity ROI, and how to handle soft measurables. And, finally, Ms. DeSantis provides three best practices that can be employed to improve brand value through communications. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at [email protected] or call him at (847) 594-0157.

Date: 4/23/2008 Length: 00:12:14 Size: 5.60MB Thought Leaders: John Lagus, VP of Business and Corporate Development, IDIS This final installment in a three-part series covers how named patient programs can be used for market development, assist with regulatory challenges, address reimbursement issues, and develop key opinion leaders, and more. Play Podcast Free Whitepaper Download: "Enhancing Global Market Access Strategies with Named Patient Programs" Download RelatedWhite Paper For more information on how you can be featured in a podcast, contact Dan Limbach at [email protected] or call him at (847) 594-0157.

Date: 4/28/2008 Length: 00:16:02 Size: 7.34MB Thought Leader: Cyndi Verst, Pharm.D., M.S., Senior VP, Global Late Phase, i3 InnovusThis Podcast covers the benefits of blending scientific and commercial objectives in late-phase research — saving time and money — the use of specialized data assets, the challenges of leveraging secondary data assets, and what is in store for late-phase research in the near future. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at [email protected] or call him at (847) 594-0157.

Date: 4/30/2008 Length: 00:11:50 Size: 5.42MB Thought Leaders: Dr. Stanley Wulf, Chief Medical Officer, InfoMedics, and Ray Bullman, Executive VP of NCPIE (National Council on Patient Information and Education) This Podcast covers several key issues related to patient education and patient adherence, including who the key players are, what they can do to improve patient education, and what the pharmaceutical companies can do to raise the effectiveness of patient education. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at [email protected] or call him at (847) 594-0157.

Date: 4/30/2008 Length: 00:10:58 Size: 5.02MB Thought Leader: Laurie Lucas, Founder and Principal, L3 Healthcare Marketing LLC This Podcast covers several issues related to starting the marketing sequence earlier in the development cycle, including the differences between precommercial marketing and traditional product marketing, who the stakeholders are, what the necessary activities are, and some best practices for these activities. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at [email protected] or call him at (847) 594-0157.

Date: 5/6/2008 Length: 00:10:33 Size: 4.83MB Thought Leader: Stan Bernard, M.D., MBA, President, Bernard Associates LLC Dr. Bernard discusses the underutilized concept of Counter Launch Planning (CLP) for protecting an established brand, including what it is, why it's important, who participates in the process, how it differs from traditional marketing and war games, and finally, important execution considerations. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at [email protected] or call him at (847) 594-0157.

Date: 5/7/2008 Length: 00:13:29 Size: 6.17MB Thought Leader: Bob Burford Ph.D., Managing Director, Aptuit Consulting In this episode, we discuss the relationship between drug developers and CROs, including current market conditions, the changing needs of drug developers, how to choose an outsourcing provider, expectations of a CRO, and the future of this important relationship. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at [email protected] or call him at (847) 594-0157.

Date: 6/5/2008 Length: 00:06:39 Size: 3.04MB Thought Leader: Uwe Maennl, M.D., Ph.D., VP and Worldwide Head of Pharmacovigilance, PAREXEL International and Gadi Saarony, Corporate VP and Worldwide Head, PAREXEL Consulting In this episode, Dr. Maennl and Mr. Saarony discuss a new safety model for pharmacovigilance, including risk management, key stakeholders, and performance benchmarks to this new approach. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at [email protected] or call him at (847) 594-0157.

Date:6/13/2008 Length: 00:12:44 Size: 5.82MB Thought Leader: Sherrie Pietranico, Ph.D., Research Leader, Roche In this special episode, Taren Grom, Editor of PharmaVOICE, speaks with Dr. Pietranico about her volunteer activities educating elementary school children about science, and how the Roche internship program helped one student become a successful scientist in the pharmaceutical industry. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at [email protected] or call him at (847) 594-0157.

Date:6/13/2008 Length: 00:08:46 Size: 4.01MB Thought Leader: Eduardo Cetlin, Senior Manager of Corporate Contributions, Amgen In this special episode, Taren Grom, Editor of PharmaVOICE, speaks with Eduardo Cetlin, who discusses the Amgen Foundation, how Amgen encourages employees to become involved in volunteerism, his favorite service endeavors, and the overall goal of Amgen's philanthropic efforts. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at [email protected] or call him at (847) 594-0157.