PharmaVOICE Podcasts

In this episode, Anthony Rotolo talks about creativity in the health and wellness space. We cover the importance of creativity in advertising, how to be creative, and, when used properly, how creativity influences behavior change. Thought Leader: Anthony Rotolo, Chief Creative Officer, TRUE Health + Wellness Play podcast

In this episode, Stacy Simpson Logan talks about the value of obtaining a CMPP credential for employees and employers as well as the future of the CMPP program. CMPP stands for Certified Medical Publication Professional and is administered by ISMPP, the International Society for Medication Publication Professionals. Thought Leader: Stacy Simpson Logan, Chair, CMPP Board of Trustees President, Waterfall Consulting Play podcast

In this episode, Ms. Hammond talks about our aging society and how the industry needs to address its therapies to reflect the differences in age groups, including the old, and the very old. Date Posted: 03/28/2013  Size: 9.6MB  Length: 00:20:52  Thought Leader: Melissa Hammond MSN, GNP, Managing Director, Snowfish Play podcast

This podcast describes how Managed Access Programs can continue treatment access for patients coming out of registration or other clinical trials who need to transition to commercial supply. Thought Leaders: Suzanne Gagnon, MD, Chief Medical Officer, Idis, Karen Searle PhD, Study Director, Neuroscience & General Medicine (NGM), Eisai Global Clinical Development and Michelle Gee, PhD, Director, Neuroscience & General Medicine (NGM), Eisai Global Clinical Development Play podcast

In this episode, Peter Wunderli, Ph.D., discusses PPD's recent laboratory facility expansion, outlines challenges and critical factors in cell-based bio bioassay product development, talks about disease states suitable for this type of technology, and finally, takes a look into the future of cell-based assays. Thought Leader: Peter Wunderli, Ph.D., Associate Director, Biopharmaceutical Services at PPD Play Podcast

Thought Leader: Joseph Bedford, Ph.D., Director of Marketing, Almac Clinical Technologies In this episode, we discuss how user testing research improves the clinical trial process for patients, sites, and sponsors. For more information about Almac Clinical Technologies, visit www.almacgroup.com. Play Podcast. For more information on how you can be featured in a podcast, contact Dan Limbach at [email protected] or call him at (847) 594-0157.

Thought Leaders: Chris DeAngelis, VP, Sales, SSI and Jonathan Kay, Head of Healthcare, Penn Schoen Berland In this episode, Taren Grom, Editor-in-Chief of PharmaVOICE, leads a discussion that focuses on a recent study on women's views and practices regarding health and health decisions for their families. The study uncovered seven lenses for marketing health to women. You'll come away with new insights into women's actual role as decision makers, caregivers, and medical and financial executives in their families. Plus, you will discover how to apply these new findings to create more effective marketing and market research programs for your brand or franchise. For more information about SSI, visit www.surveysampling.com. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at [email protected] or call him at (847) 594-0157.

Thought Leader: Gina Isherwood, Ph.D., Regional Brand Director, Kantar Health In this episode, Dr. Isherwood shares some insightful research on the Russian people, including their health behaviors and attitudes, as well as the state of the health care system in Russia. For more information about Kantar Health, visit www.kantarhealth.com. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at [email protected] or call him at (847) 594-0157.

Thought Leader: Erez Lapsker, CEO, MediScripts In this episode, Mr. Lapsker discusses how adaptability is necessary to remaining a viable and successful business in an era of regulatory change. He also explains how all forms of marketing to HCPs are not equal. For more information about MediScripts, visit www.mediscripts.com. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at [email protected] or call him at (847) 594-0157.

Thought Leader: Terry Nugent, Executive Vice President, Sales and Marketing, MMS, Inc. In this episode, Mr. Nugent discusses the challenges of using email in pharmaceutical marketing, as well as some best practices for achieving the highest possible ROI. For more information about MMS, visit www.mmslists.com. Play Podcast. For more information on how you can be featured in a podcast, contact Dan Limbach at [email protected] or call him at (847) 594-0157.