Phil Cooke Podcast

Are you capturing the attention of your community with your message? Here are 5 tips from Phil Cooke to help you engage and share your message more effectively in today's digital age through branding, social media, website design and more. https://philcooke.com

Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056

Prefer video? Watch the YouTube edition here:https://youtu.be/sNzt15ITd6o

Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.

More about this episode: Ministry in a Digital Age: 5 Tips for Pastors and Leaders

In today's digital age, if we don't capture the attention of our audience, we have failed. Here are five quick tips to help you navigate the age we live in and engage your community in a more effective way.

1. Social media… get on it! It's a powerful way to brand yourself and your message.

2. Your church website is not for members. It's for visitors! Most people will check out your website before visiting your church so make sure it's built with them in mind,

3. Remember your church has a brand. What do people think of when they think of you or your church? Be strategic in communicating who you are.

4. Make contact with local media. Become a go-to person when they need an expert.

5. Learn how to lead creative people. Develop a creative culture in your ministry or organization.

For more in-depth help, check out my book "Unique: Telling Your Story in the Age of Brands and Social Media" https://amzn.to/2VNQ8du

(As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and continue to make content like this.)

Schedule: New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.

Sign up for my blog and get a free eBook on creativity at https://www.philcooke.com

Make sure to subscribe to my YouTube channel if you haven't already at https://www.youtube.com/c/philcookeofficial?sub_confirmation=1

Follow me:

Twitter https://twitter.com/philcooke

Facebook https://www.facebook.com/philcookepage/

Instagram https://www.instagram.com/philcooke/

Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056

Find out about Cooke Media Group here: https://www.cookemediagroup.com

In today's digital age, church communications need to be a priority for pastors. Phil Cooke offers help on leading teams, best church websites, research and development labs and more to help you get your message out to a greater audience. https://philcooke.com

Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056

Prefer video? Watch the YouTube edition here: https://youtu.be/hPQrIDc4wFw

Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.

More about this episode: My 5 Communication Priorities If I Were a Pastor

Pastors have many responsibilities, but one of the most important priorities for church leaders should be communication. After all, "preaching the gospel" is a primary task, and if your message isn't being heard or making an impact, then what's the point?

With that in mind, here are five key decisions that if I were a pastor, would be on my priority list:

1. Learn how to lead creative people.You may be leading a very small church, but as you grow, you need to surround yourself with creative people. In a world where capturing people's attention is incredibly important, a great creative team will help you grow.

1. Your church website should be primarily focused on potential visitors.From my experience, virtually 100% of new visitors will check you out online before they visit. Make it incredibly easy on your site for a new visitor to find out who you are, where you are, what time your services begin, and why they should visit.

1. Understand that your Sunday message is the point of the spear for everything you communicate all week.One of the biggest challenges I find in churches is that the pastor preaches a message in the pulpit, but then the church's social media tells a different message, the website tells another message, and the email blasts or print pieces tell still another message.

Never forget this: Whatever theme the pastor is preaching on should be reflected in every communication platform of the church. Redundancy builds trust and drives the message in deep. When you aim all your communication guns in one direction it makes a huge impact, so get everyone on the same team, and get them following the lead of the pastor.

1. Create a research and development lab in your church.An R&D lab is about trying new ideas, experimenting, failing, and learning from failure. If we're going to make an impact in today's changing, disruptive culture, we need the courage and support to push the envelope. Fail fast, so you can get back on the right track.

You never know what will create a breakthrough until you give it a shot so start encouraging your team to worry less about failure and more about creative thinking.

1. Be ruthless in positioning a team around you.I can't express how much a creative team can amplify your message and ministry. The problem is, most churches put very little effort into selecting the members of that team. Hire slow and fire fast.

Remember that the stakes are high, and to maximize your calling and ministry, you need the best people in the right positions. Stop trying to scrimp and save a few bucks, and stretch to find the right people. You won't regret it.

None of this is meant to minimize the importance of preaching the gospel message, service to the community, or discipling believers. However, none of that will happen if you can't communicate your message. I'd love to know your reaction to my priorities…

Schedule:

New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.

Other Great Resources:

Increase your productivity with my"Unique: The Ultimate Planner for Creative Professionals" https://amzn.to/2M2ixNo

(As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and allows us to continue making videos like this. Thank you for the support!)

Sign up for my blog and get a free eBook on creativity at https://www.philcooke.com

Make sure to subscribe to my YouTube channel if you haven't already at https://www.youtube.com/c/philcookeofficial?sub_confirmation=1

Follow me:

Twitter https://twitter.com/philcooke

Facebook https://www.facebook.com/philcookepage/

Instagram https://www.instagram.com/philcooke/

Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056

Find out about Cooke Media Group here: https://www.cookemediagroup.com

Filming on location? Find out what Hollywood filmmakers can't live without. Producer Phil Cooke https://philcooke.comshares his essential list and what other directors and producers (including X-Men producer Ralph Winter) keep in their location film kit.

Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056

Prefer video? Watch the YouTube edition here: https://youtu.be/MQtUIHoxaks

Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.

More about this episode: 3 Things You Need When Filming on Location

Over the years, I've produced and directed programming on location in more than 60 countries around the world. For producers, directors and any film crew that spends lots of time on a film or video set – particularly in far away places – there are certain things you just don't leave behind. Filmmaking novices could do well to learn what more experienced filmmakers consider "must have" items during a shoot.

For me? The top 3 would probably be my laptop (I'm always writing), a raincoat, and a great bag. In fact, I'm a little obsessive about bags and have way more than I should. But on location, a bag is my office, so I'm not afraid to spend money for one that does what I need. So I asked some other experienced professionals what were the top 3 absolutely "must have" items they take to every location.

Here's a few answers:

From Stu Hazeldine, Director of the upcoming feature film "The Shack:"Script in a leather binder. Director's Viewfinder. Blundstone boots. From Lisa Swain, formerly Production Coordinator on films like "Big Fish," "Anger Management," and "Face/Off" and now Associate Professor of Cinema at Biola University: Sharpie. Swiss Army pocket knife. Chapstick.

From Korey Pollard, Assistant Director of "House," "Grey's Anatomy," "Nashville," "CSI," and "Monk:" Charlie Peacock's West Coast Diaries. My Bible. AA meeting list.

And when I asked Ralph Winter, Producer of films like "X-Men," "Wolverine," "Planet of the Apes," "The Promise," and "Altered Carbon" from Netflix, he couldn't stick to 3 items, but since he produces $100 million plus movies in all kind of challenging conditions, I let him explain: From years of traveling, I build several "go" bags, that are always ready. Probably too much to explain here. But for instance: Snow bag: heavy gear, sweat shirts, sweaters, hats, gloves, boots, various levels of socks, scarves, etc. Hockey size bag, good to –20 degrees. Ready for Fedx with manifest to any country. Computer gear: backup laptop updated exact copy of working laptop; backup drives (3); various cables, power supply for apartment, office, trailer; Apple TV; older but spare Apple Extreme for use in apartment; Blu-ray NTSC drive with USB for laptop (otherwise a problem in countries like Spain, which are PAL); computer repair tools (several packets). Phone gear: separate iPhone 6+ for local sim card (everything else syncs with iCloud and iTunes); phone repair tools and various covers. Passport, Global Entry, Nexus cards; local currency which I have built up over the years; never know when you need cash for taxi, or a favor. Reduce wallet size: I take only specific credits cards that I will use on location, leaving others at home so they don't get lost. Cards in my wallet I make of and keep copy in office and home, in case of loss. Always carry a pocket knife (good site for this is www.everydaycarry.com ) but this is in packed luggage of course, along with cigar lighter, cutter, etc. – Ralph Winter

Everyone's list is worth considering. What are the 3 things you can't live without on a shoot?

Schedule:

New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.

Other Great Resources:

Ralph Winter's suggested website: https://everydaycarry.com

Sign up for my blog and get a free eBook on creativity at https://www.philcooke.com

Get my "Unique: The Ultimate Planner for Creative Professionals" https://amzn.to/2M2ixNo

(As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and allows us to continue making videos like this. Thank you for the support!)

Make sure to subscribe to my YouTube channel if you haven't already at https://www.youtube.com/c/philcookeofficial?sub_confirmation=1

Follow me:

Twitter https://twitter.com/philcooke

Facebook https://www.facebook.com/philcookepage/

Instagram https://www.instagram.com/philcooke/

Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056

Find out about Cooke Media Group here: https://www.cookemediagroup.com

If you aspire to a career as a DP or cinematographer, Phil Cooke's interview with Hollywood DP and producer Stephen Ashley Blake will take your career to a new level. https://philcooke.com Gain detailed information from these seasoned Hollywood professionals that will increase your skill level and help you maintain your integrity in Hollywood.

Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056

Prefer video? Watch the YouTube edition here: https://youtu.be/hrB8f-_jckc

Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.

More about this episode: Stephen Blake Interview: Hollywood Director of Photography

In this interview, Stephen Blake speaks to the learning disciplines and processes of becoming a good DP, including lighting, studying the masters, leadership on set, as well as maintaining good character in your career.

Stephen Blake was drawn to media at a young age. He interned for Oscar and Emmy Award winning producer Arnold Shapiro at Goden West Broadcasters when only 17 years old and was working as a director of photography by age 22. Today, he leads Realm Entertainment, a company passionate about telling stories that captivate the world. Find out more about his current project "Steal Away" here: https://realm-entertainment.com/projects

Schedule:

New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.

Other Great Resources:

Sign up for my blog and get a free eBook on creativity at https://www.philcooke.com

Get the book "The Making of Gone with the Wind" https://amzn.to/30upaM2

Get my "Unique: The Ultimate Planner for Creative Professionals" https://amzn.to/2M2ixNo

(As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and allows us to continue making videos like this. Thank you for the support!)

Make sure to subscribe to my YouTube channel if you haven't already at https://www.youtube.com/c/philcookeofficial?sub_confirmation=1

Follow me:

Twitter https://twitter.com/philcooke

Facebook https://www.facebook.com/philcookepage/

Instagram https://www.instagram.com/philcooke/

Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056

Find out about Cooke Media Group here: https://www.cookemediagroup.com

Billboards are a powerful marketing strategy in today's digital age. Phil Cooke https://philcooke.com shares the story of how billboards created a front-page sensation when Joel Osteen took over Lakewood Church and how you can utilize it for your church or non-profit marketing.

Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056

Prefer video? Watch the YouTube edition here:https://youtu.be/DjSnJKR5FL4

Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.

More about this episode: Billboards are Back! What Churches Can Learn from the New Advertising Trend

Years ago, billboards were all the rage for businesses around the world. While billboards date back to ancient Egypt, they really came alive in America back in the 1950's when vacations by car became so popular. Churches eventually jumped on the bandwagon, but in the digital age, churches have shifted advertising to online platforms.

But according numerous sources, businesses are betting big on billboards once again. In fact, in 2019, it's the only major non-digital category in advertising that's growing. The irony about all this is major technology companies like Netflix, Alibaba, and Google are all investing in billboards.

So what do they know that churches should know? It appears that in today's cluttered digital era driving a car is one of the only times during the day when we aren't staring at screens – which means we're starting to notice billboards again. Sure we can listen to music or podcasts in the car, but when it comes to our visual attention, billboards are making an impact.

(Except for those idiots who text while driving).

And the advertising impact is pretty high for billboards: they cost an average of $5.22 for 1,000 impressions — compared to $7.91 on Instagram or $17.67 on TV. Plus today, we have the advent of "smart" billboards that can aggregate data from multiple sources, and use digital screens to update information.

The bottom line is that it may be time to re-think using billboards to help remind people that your church is pretty awesome!

Schedule:

New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when theygo live.

Other Great Resources:

Sign up for my blog and get a free eBook on creativity at https://www.philcooke.com

Make sure to subscribe to my YouTube channel if you haven't already at https://www.youtube.com/c/philcookeofficial?sub_confirmation=1

Follow me:

Twitter https://twitter.com/philcooke

Facebook https://www.facebook.com/philcookepage/

Instagram https://www.instagram.com/philcooke/

Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056

How the Cooke Media Group team of experts can help amplify your message: https://www.cookemediagroup.com

As a leader, are you surrounding yourself with millennials? It might help you reach the next generation, but you may be missing out on the benefits and wisdom of the baby boomer generation. Phil Cooke https://philcooke.com helps you dial down on ageism and rethink the value of the older generation in your workforce and on your ministry team.

Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056

Prefer video? Watch the YouTube edition here: https://youtu.be/ERxsIR6BRC0

Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.

More about this episode: Stop Obsessing Over the Next Generation

Obviously we want to reach everybody with the gospel, but the truth is, a significant number of pastors and Christian leaders are overly obsessed with reaching young people – especially when it comes to hiring a team. But in our relentless pursuit of younger people, I think we're forgetting the audience that could make a remarkable difference right now.

From that perspective, here's why I think we need to dial down "ageism" in the church, and learn to welcome – even pursue – older people:

1. The older generation are still the kings when it comes to giving.A 2018 Federal Study found that millennials compared to previous generations have '"lower earnings, fewer assets and less wealth."

1. Understand they're not just "older," they're experienced.They've been there and done that. Challenges that seem so large to younger people are often nothing to the older crowd. They've already been through it and know how to solve the problem – and if they don't have the answer, the challenge doesn't scare them.

1. Office politics and competition mean much less to older employees.People who have had long careers are generally more easy going and easy to get along with than younger people.

1. Older employees aren't as expensive as you think.In fact, many are more than willing to take a pay cut in order to find a great job where they can still contribute.

1. One thing worth mentioning is that the baby-boom generation actually knows more about changing the world than anyone on the planet.Remember that the world has bent to their will since they were born. Because of their size, they shifted the thinking on everything from lifestyles to entertainment, politics, religion, and more.

1. And don't forget that older people today aren't really old.Even people in their 70's today were part of the rock and roll generation, which means they're not as stuffy and closed minded as you may think.

With that in mind, here's what I'd recommend you start doing today:

1. Be intentional about including older candidates in your job searches.There's an incredible amount of skill, talent, and experience out there, and by excluding that group, you're only hurting yourself and your organization.

1. Think in terms of "teams" and encourage old and young to work together.You can still keep younger people in charge of teams or departments, but make sure there's an older employee nearby to offer advice and counsel.

1. We've always been big on internships, but think more about using older employees to mentor a younger team member.

1. We want to value the spark and original ideas younger people bring to the table. However, don't let that obscure the fact that more senior members of the team have a lifetime of experience and will help know which ideas might work and which might not.

1. And finally, take the time to learn who the "older" generation really is.

Every age group has it's strengths and weaknesses, so we need to look for the all-stars across the board. When we do that, everyone will benefit, and we'll make the biggest difference in the culture.

Schedule: New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.

Sign up for my blog and get a free eBook on creativity at https://www.philcooke.com

Make sure to subscribe to my YouTube channel if you haven't already at https://www.youtube.com/c/philcookeofficial?sub_confirmation=1

Follow me:

Twitter https://twitter.com/philcooke

Facebook https://www.facebook.com/philcookepage/

Instagram https://www.instagram.com/philcooke/

Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056

Find out about Cooke Media Group here: https://www.cookemediagroup.com

Considering moving to LA? Shun Lee Fong offers tips for actors and creatives for a successful move to Hollywood in this interview with Phil Cooke. https://philcooke.com As a lawyer, SAG-AFTRA actor, and director of the Hollywood-based Greenhouse Arts & Media, Shun Lee offers a unique Christian perspective to the film and television industry.

Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056

Prefer video? Watch the YouTube edition here: https://youtu.be/FEaZg4L-kcc

Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.

More about this episode: Shun Lee Fong Interview – Moving to LA Successfully

Do you need to live in LA to be a working actor? Phil Cooke discusses the ins and outs of navigating life and career in Hollywood with Shun Lee Fong in this inspiring and insightful interview. Find out the mistakes that many people make and learn the secrets to success as an actor, filmmaker, producer – or any type of creative interested in the film and television industry.

Shun Lee Fong is the president and creative director of The Greenhouse Arts & Media, a 501(c)(3) nonprofit creative arts organization, and sits on its Board of Directors. He is also the CEO and creative principal of Genuine Productions LLC, a media and entertainment production company with an emphasis on both original and client-based film, new media and publishing.

Shun Lee graduated summa cum laude from Creighton University with a degree in journalism and mass communications. After obtaining a Juris Doctorate at the University of Iowa, he practiced law for five years in Nebraska and Iowa, focusing on civil litigation, corporate transactions, intellectual property and media law.

In 2003, he left his law practice to pursue professional acting, writing, and other creative opportunities. Since then, he has performed in a number of productions in film, theater, commercial, voiceover, and print, and is a member of the Screen Actors Guild-AFTRA. He has spent significant time on stage and in the recording studio as a songwriter and multi-instrumental musician. He also has written a number of screenplays, articles and other works and is an often-requested speaker.

Shun Lee is the author of The Saints & The Poets, a book of essays on creativity, leadership and faith. He has taught classes on mass media and entertainment law, film distribution and marketing, and negotiating strategies for the graduate and undergraduate programs at a number of universities, including Creighton University, John Paul the Great Catholic University, Regent University and Lipscomb University.

Follow Shun Lee:

Facebook: https://www.facebook.com/shunlee

Instagram: https://www.instagram.com/shunleefong/

Follow The Greenhouse:

Instagram: https://www.instagram.com/greenhousearts/

Facebook: https://www.facebook.com/groups/greenhousearts/

Find out more about The Greenhouse at https://greenhouseproductions.com

Schedule:

New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.

Other Great Resources:

"The Saints and the Poets" by Shun Lee Fong available here: https://amzn.to/2sVrhfn

Get my "Unique: The Ultimate Planner for Creative Professionals" https://amzn.to/2M2ixNo

(As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and allows us to continue making videos like this. Thank you for the support!)

Sign up for my blog and get a free eBook on creativity at https://www.philcooke.com

Make sure to subscribe to my YouTube channel if you haven't already at https://www.youtube.com/c/philcookeofficial?sub_confirmation=1

Follow me:

Twitter https://twitter.com/philcooke

Facebook https://www.facebook.com/philcookepage/

Instagram https://www.instagram.com/philcooke/

Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056

Find out about Cooke Media Group here: https://www.cookemediagroup.com

You've made a movie… now what? Find out the marketing strategies that can help get your movie seen in this interview with marketing expert Jonathan Bock and Phil Cooke https://philcooke.com. Get an inside view on finding your audience, knowing how a Hollywood studio's greenlight committee works, and how to create a success in the faith based realm of filmmaking.

Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056

Prefer video? Watch the YouTube edition here: https://youtu.be/tAr_MOjqUVo

Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.

More about this episode: Jonathan Bock Interview: Marketing Your Movie

Jonathan Bock began his career in marketing at Warner Bros. prior to founding Grace Hill Media. Described as "the man who helps Hollywood get religion" by Time magazine, over the last 20 years, he has marketed hundreds of film and television projects including the LORD OF THE RINGS series, NARNIA, UNBROKEN, THE BLIND SIDE, THE BIBLE miniseries, LES MISERABLES, NOAH, and the CBN hit series GOD FRIENDED ME.

A member of the Producer's Guild of America, Bock's producer credits include HILLSONG: LET HOPE ARISE and the THOU SHALT LAUGH comedy series. He is the co-author of "The Way Back: How Christians Blew Our Credibility and How We Get it Back" with Phil Cooke.

If you're a filmmaker, director, producer or writer, this interview will help you maneuver the film and television industry with success. Here are a few takeaways:

You need to be ready for that next moment. – Jonathan Bock

A great idea is the worst thing in the world if it's the only one you've got. – Phil Cooke

You better not be hanging your hat on one movie idea. You need to have 25 movies ideas going… you never know which idea is going to hit. – Jonathan Bock

Understand studios spend as much money marketing as making the movie. – Jonathan Bock

We have to get better at organic storytelling. – Jonathan Bock

You have to think marketing as you pitch [your movie idea]. Have a clear sense of how they [the studio executives] will go about selling this. – Jonathan Bock

If you want to support a movie, you better get out there opening weekend. – Phil Cooke

Sign up for screenings and special events with Grace Hill Media here: http://www.gracehillmedia.com/

Schedule: New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.

Other Great Resources:

"The Way Back: How Christians Blew Our Credibility and How We Get It Back" available on Amazon here:https://amzn.to/2QhIFSY

(As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and allows us to continue making videos like this. Thank you for the support!)

Sign up for my blog and get a free eBook on creativity at https://www.philcooke.com

Make sure to subscribe to my YouTube channel if you haven't already at https://www.youtube.com/c/philcookeofficial?sub_confirmation=1

Follow me:

Twitter https://twitter.com/philcooke

Facebook https://www.facebook.com/philcookepage/

Instagram https://www.instagram.com/philcooke/

Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056

Find out about Cooke Media Group here: https://www.cookemediagroup.com

Responding correctly in a crisis can ultimately lead to a breakthrough in your career. Phil Cooke https://philcooke.comshares a personal story of how his response during 9/11 affected the way people perceived him as a leader and made a dramatic difference in his career.

Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056

Prefer video? Watch the YouTube edition here:https://youtu.be/ikdLME5Gxbw

Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.

More about this episode: Leaders: How a Crisis Can Build Your Career

Whether you're intentionally looking for it or not, a crisis could build your career. Time and time again, leaders have experienced breakthroughs in their career because of the willingness to personally step up during a time of crisis. Sometimes it's direct, as when there's no one else willing or able to take command of a situation, and other times it happens when someone responds above and beyond.

In my own career, I was a freelance producer and director in Los Angeles when 9/11 happened. The afternoon of the event, I realized that while the country was rightly transfixed on the horrific event and secular news organizations were covering it 24/7, Christian media was virtually ignoring it. In many cases, the problem came from the fact that Christian programming is well scheduled in advance and few Christian TV or radio stations have qualified people or facilities to break into regularly scheduled programming with a live report.

But they should have. So I quickly sent out an email or fax to Christian radio and TV station managers across the country. It was a detailed memo not only strongly encouraging them to break into their programming, but I also gave them a list of what to do and how to do it.

The response was immediate. My phone lit up from stations across the country that were using my guidelines in production meetings, calling in local terrorism experts, Islamic scholars, as well as ministry leaders, and going live in response to the tragedy. As a result, significant numbers of Christian TV and radio stations supplied a spiritual voice to millions of listeners and viewers in the media conversation during the weeks and months following 9/11.

While it wasn't the motivation for my actions, that memo essentially put me on the map. Christian media outlets, churches, and ministries suddenly wanted my advice on other media issues as well – so much that we needed to grow in response. That's the point where I went from a solo act to a team of media professionals.

The lesson? If you have the creative ideas, the willingness to take a risk, and the confidence as a leader, responding well to a crisis can have a powerful impact on your career.

It doesn't mean we should start looking under every rock for a crisis or using tragic events for self-promotion. But it does mean that when a crisis happens in your organization or career, that's not the time to hide.

Step up and be counted. Your moment may have arrived. The way you step up to handle crisis can change the way people perceive you as a leader.

Schedule:

New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when theygo live.

Other Great Resources:

Get my "Unique: The Ultimate Planner for Creative Professionals" https://amzn.to/2M2ixNo

(As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and allows us to continue making videos like this. Thank you for the support!)

Sign up for my blog and get a free eBook on creativity at https://www.philcooke.com

Make sure to subscribe to my YouTube channel if you haven't already at https://www.youtube.com/c/philcookeofficial?sub_confirmation=1

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Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056

Find out about Cooke Media Group here: https://www.cookemediagroup.com

Whether you're directing commercials or directing films, these tips from Phil Cooke http://philcooke.com will make a difference in the quality and length of your career and help you be the kind of director that crew and actors want to be attached to.

Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056

Prefer video? Watch the YouTube edition here: https://youtu.be/fENJ7lFeY3M

Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.

More about this episode: Directors: 5 Critical Things You Need to Do On Set

In the old days, directors were contract players, so they were directing nearly every day of their career. But in today's freelance film and video world, most directors aren't shooting more than once every two or three months. As a result, many directors don't understand how to act on a set or how to lead.

Here are five things that have made an important difference for me on a film set or in a TV studio:

1) Do your homework. Once you get to the studio, the cash register starts ringing. From the moment you show up on the set you should be ready to make decisions. Things may change in the course of a shoot, but standing around on the set trying to decide what to do will cause the crew to lose confidence in you.

2) Don't be a jerk. There's enough pressure on a film set without an immature director losing control. Remember this: Once you start yelling, you've just sent a message to the crew that you're out of ideas.

Don't let your insecurities or fear get the best of you. Stay calm. Be nice. When things get tough, that's when you need the loyalty of your crew most of all.

3) Always be open to ideas from unexpected places. I was shooting a TV commercial in Houston once and was stumped. We had changed the spot during shooting and were trying to decide a big payoff shot for the end. Nobody had a good answer, until a low-level prop assistant made a suggestion.

It was brilliant, and it saved the commercial. I was glad I was listening.

4) Be confident. The crew is looking to you for answers and they need to know you have a vision and everything is going to be alright. Even if you don't know the answers, don't let them think you're lost. Don't be afraid to ask for help but be a leader. The set will fall into chaos if the crew starts believing you're not up to the task.

5) Finally, lavish credit on the crew. This is your team. They're the key to making you successful. Forget the arrogance. Dump the pride. You'll be amazed at the ideas, innovation, and unexpected answers they'll come up with. Encourage them, and they'll reward you with an incredible effort.

Good directors of movies, documentaries, short films and other media know how to inspire people to do amazing things. Next time you're on set, apply these directing skills to get the best out of your crew and the best performance out of your actors. Inspire your team to greater creativity!

Schedule:

New episodes are uploaded every other Tuesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.

Other Great Resources:

Get my "Unique: The Ultimate Planner for Creative Professionals" https://amzn.to/2M2ixNo

(As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and allows us to continue making videos like this. Thank you for the support!)

Sign up for my blog and get a free eBook on creativity at https://www.philcooke.com

Make sure to subscribe to my YouTube channel if you haven't already at https://www.youtube.com/c/philcookeofficial?sub_confirmation=1

Follow me:

Twitter https://twitter.com/philcooke

Facebook https://www.facebook.com/philcookepage/

Instagram https://www.instagram.com/philcooke/

Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056

Find out about Cooke Media Group here: https://www.cookemediagroup.com