Phil Pallen builds brands for TV personalities, experts, and businesses. You've seen his clients making deals on Shark Tank, advising country leaders, winning a Nobel Peace prize, and changing lives with an incredible business idea. His branding insights have been featured in media outlets around the world, and he is the author of Shut Up and Tweet. Interviewed by Winn Claybaugh, Phil shares a step-by-step "Do this now!" approach to helping individuals and businesses build their brands and expand their social media status.