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Want to go live but nervous about it? Video performs great and creates strong engagement with your audience.

In this episode, I share some tips on how to be confident and slay your next video. 

Key takeaways from this episode:

5 Tips to be Confident on Video:

1. Write out your bullet points

• Do it by 3s.
• Keep it simple. (beginning, middle, and end)

2. Practice, Record, Critique

• Talking a little bit slower helps in minimizing filler words.
• Getting feedback from somebody else can help a lot.

3. Have a hype playlist

• Choose some music that gets you going.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CFiek0MJ4Du/

Send a text

A big following is good but strong engagement is best. But how do you build that kind of engagement in your social media?

In today’s episode, I share ways to improve your engagement, so listen up, learn, and enjoy. Cheers!

Key takeaways from this episode:

5 Tips to Improve Your Engagement:


1. Be Yourself. It’s easier.

• Audiences right now are looking for authenticity, and they can sense if you are genuine.

2. Choose 1-3 platforms

• Stick to what you know.
• Take your time and find what works for you
• Each platform has its purpose and audience.
• If you can’t go all in, then don’t do it.

3. Give Kudos when possible.

• If you see someone doing well, tell them.
• Part of being social and getting engagement is to give engagement.
• Remember to be genuine about it. Do it if you mean it.

4. Set a timer for engagement.

• Find people in your area to connect with.
• Visit other accounts and connect with them.
• You can also get content ideas from other pages.

5. Propose a collaboration.

• Make sure it makes sense and benefits both parties.
• You can collaborate with a team of people. Just make sure that everyone is in alignment.
• A wise man learns from a fool’s mistake.
• Be very strategic and clear with what you want for your brand.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CFiek0MJ4Du/

Send a text

Is being consistent with your social media posts overwhelming you?

Worry no more because, in today’s episode, I will share with you the what, when, why, and how of content planning. I tell you, content planning is not rocket science. It’s basic math. Listen up and learn how to have stress-free content planned out.

Key takeaways from this episode:

Tips for Easy Content planning:

1. Set small goals

• Determine how many times to post.
• You don’t need to post everyday. It’s better to post a few times with quality content than 3-4 not so good content.
• If you don’t add value through your post, people might unfollow or not follow you.

2. Calculate the total amount of posts needed.

• If you are going to post 3 times a week.

Example:

3 (posts/week) x 2 weeks = 6 pieces of content.

• 2 weeks of content is a good number to handle.
• It can be different kinds of content (photo, video, story, reel, etc.) Mix it up for variety.

3. Look at your insights.

• Your insights will tell you when is the best time for you to post.
• Post your content on your best days and times.
• You want to reach more people with your hard work.

4. Engage with your audience.

• Don’t just post and disappear. Stay and chat with people who comment. -Engage in the first hour of your post.
• Comment on other people’s feed. Most will return the favor.

5. Analyze your results

• Check out your engagement rate
• Determine why it did good or not. Look for improvements.

Recommended Tools & Apps:

Scheduling 
-Plann, Planoly, Preview, Later

Project Management
-Trello

Design
-Canva, SnapSeed, Spark Camera, Prequel, InSHot

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CFiek0MJ4Du/

Send a text

We all have days of "game face on," ready just to slay anything thrown at us. But sometimes, things get so overwhelming that we just want to surrender and walk out.

In this episode, I talk about what to do to help when you are burned out with your job, business, or just life in general. Listen up, and let’s fight the burnout head-on!

3 Tips to Win Over Burnout

1. Take a break

• You need to take a break to get a whole picture of everything.
• Ask yourself, What is it that you need to do?

2. Create a schedule

• A schedule helps you stay on track and not feel overwhelmed.

3. Have an accountability partner or group.

• Choose someone with who you can bounce ideas and help you stay in there when you want to tap out.

Remember to have some self-care. Do things that make you happy.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CFQb4scpCmC/

Send a text

The whole is greater than its parts. Very wise, indeed. As more and more people find the beauty of collaboration, we might be asking ourselves, is it worth it?

In this episode, I share ways that collaboration can help your business. Listen up and enjoy!

Key takeaways from this episode:

1. It is good for your portfolio.

• No matter what your product or service is, it will give an idea of what you offer and what you can do. 
• It gives you opportunities to stretch your creativity.
• Your portfolio should be something that you want to do in order for you to benefit.

2. Good exposure to new audiences.

           Who you collaborate with may have different audiences from your regular followers, so it will allow you both to be exposed to diverse audiences.

3. Save Money.

           You can split the cost up with those with who you collaborate with.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CFiek0MJ4Du/

Send a text

Do you want your Insta stories to last more than 24 hours? Highlights are the key! 

In this episode, let’s talk about Instagram highlights! Listen up for some tips and tricks to maximize this feature.

Key takeaways from this episode:

Highlights are important for:

• First impression
• Additional way to connect with your audience.
• Tell more of your brand story.

This is how your stories can live on forever instead of just 24 hours. Especially those stories of yours that get a lot of traction.

Some ideas on what to put on those highlights:

• Behind the scenes
• Customer testimonials
• Fun facts about yourself

Get some testimonials from your clients and edit them before uploading.

What to use for your highlight cover:

• Brand colors
• Icons that work with your brand
• Photos

Make sure the photo or icon you will use fits well in a circle.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CGYjKnZpi6_/

Send a text

Is community just a fad? Is there a purpose for your squad? Or can this mean a lot for your brand?

In this episode, let’s talk about community and what it means for your business. Let’s also unpack some expectations versus reality and how we can align this to optimize our existing and soon-to-be-growing community.

KEY TAKEAWAYS FROM THIS EPISODE

Expectation: I want someone to help me with my struggles.

Reality: You end up helping people more by sharing your struggles.

Expectation: Having a community is pointless. I don’t need it.

Reality: There are so many positives of having a community for your brand and business.

• Community is a feeling of fellowship with others as a result of sharing common attitudes, interests, and goals.
• By admitting that you have struggles, it helps you be stronger. Someone can help you if they went through the same struggles.
• Go in with the right mindset, that you will help others as well. What you learn, you might teach somebody else as well.
• Whenever you’re telling your brand’s story, you want to build up a community.
• No matter where you’re at in your business or no matter what industry you are in, you got to have a sense of community.
• Community is building a relationship with like-minded people.
• Don’t be a one-trick pony.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CGGiv_jplQ_/

Send a text

Have you thought about uploading your Tiktok videos to Instagram Reels? Think again! Or better yet, listen to this episode to know more about uploading content from another platform to Instagram.

In this episode, Phoenix Michele shares some tips to maximize Instagram’s new feature, Reels. 

KEY TAKEAWAYS FROM THIS EPISODE

1. Save Audio.
2. Do not reupload directly from Tiktok.
3. Use filters to change it up.

• If the audio is original, you can use it for a business account.
• Instagram wants you to create original content for people to see in your story and not just lift from another platform.
• Content is created no matter what you do.
• If you are a business, you should be creating content for people to learn more about you and your services.
• Instagram always adapts.
• When you make content, do it in a way that makes sense to your business. To the products or services that you are offering.
• The 3 Es to remember when making content: Entertain, Educate,  Empower

Hello! I’m Phoenix.

As a hybrid shooter (photo & video) I quickly learned how brand content is so critical! I continued to create visual content for my brand and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CLLGQ8FJi8o/