If you want to stand out in a crowded market, you need to ensure that your pics exude a certain quality that’s hard to put into words. It’s not about using the most expensive gear or the opportunity shoot a supermodel. It’s about understanding a few simple rules that can set you – and your photographs – apart from everyone else. In this episode, we discuss what you need know about gear, your point of difference, lighting, posing and how to go the extra mile.

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