A great photographer will spend 80% of their time planning, composing, exposing and lighting their shots and 20% of their time on post-production. An inexperienced photographer will dedicate 20% of their time on planning and composing their shot and 80% of their time trying to fix their mistakes. We discuss what to look out for and how to avoid these fails: lack of originality or creativity, poor understanding of light, uncomfortable models/awkward poses, ignore the hands, flogging a dead, horse, photo face, over-retouching, the yeah baby factor, styling, the 1%ers.

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