Photo Field Notes Podcast: Career Advice for Photographers

Stormy Solis is an award winning family photographer based out of Denver, Colorado. She captures poetic moments in epic locations around the world. Her photography is full of heart and imperfect like people. Her deep rooted love of nature and honest moments are reflected in her work.

We're talking about why tapping into the heart of our work and the unique stories of each family we capture is more important now than ever, in the come-back from COVID as non-essential business owners.

I'm taking with Nikki Rausch from Sales Maven about how photographers can approach sales without feeling like cheesy sales people. We'll walk through the the five steps of the selling staircase, including how to create a positive first impression that establishes a real connection and the difference between using a ‘cat-calling’ and ‘dog-calling’ technique to create curiosity with potential clients (Spoiler: cats are better than dogs in this instance).

I'm taking this whole week off to sail with my family and enjoy my time outside in the great state of Michigan for my favorite holiday week.

Accountant, Andrew Jordan, jumps on the phone to answer questions about photographers facing income loss and unemployment during the Covid-19 pandemic.

Marketing expert, Deirdre Andrews, walks us through how she used Google Ads and remarketing to grow her brother and sister-in-laws dance studio into one of the top dance schools in their city, and how you can use these tools to grow your photo business in combination with SEO.

Jess Majchrowski tells us how she sells out her mini sessions, how to set up booking mini sessions, and how she prices photo mini sessions for profit.

Today I'm talking with Erin Youngren, who runs three distinct photography brands along with her husband, Jeff: The Youngrens (https://theyoungrens.com), their associate brand, Clove & Kin (https://cloveandkin.com), and their commercial brand, Bauman Photographers (https://baumanphotographers.com). Erin walks us through her approach for digging deep to truly understand what our ideal clients value. She also tells us why she and Jeff chose to separate out their three brands rather than keeping them under one brand.

Access Erin's class to dig deeper on understanding your ideal client at https://theyoungrens.com/dreamie-class

This episode is supported by my course on Design Aglow, Virtual Product Sales, where you'll learn how to sell more prints in your business without in person sales (https://designaglow.com/products/virtual-product-sales-for-photographers), and by Big Picture CPA, an accounting team that specializes in photographers. Mention Photo Field Notes when you contact them for a free 15 minute call (https://photofieldnotes.com/product/book-free-15-minute-call-accountant).

Rachel Greiman is a copywriter and documentary family photographer in Philadelphia, PA. She owns Green Chair Stories, a company committed to taking photographs and writing words that look and sound like real people. In this episode, Rachel walks us through her tips for writing copy that will help you show your strengths and get those clients booked.

Get quick tips to create a profitable photography website and learn about Amanda's "Realist Method," her method for finding the real ideal client. It's not a dream client, but an ideal client based on past experiences from clients how are already paying you.

Learn how to use Planoly to do market research and figure out which images to feature.

Amanda Shuman is an award-winning website designer and brand strategist. She is a true artist and helps take clients' visual brands to the next level. She is passionate about design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success, booking clients effortlessly, and creating a delightful online experience.

Find Amanda Online:

@carrylovedesigns

https://carrylovedesigns.com

http://carrylovedesigns.com/facebook

Britt and Kelsey from Launch Your Daydream are back again. This time they're sharing tips to boost leads and inquiries through your website. They'll answer the following questions and more:

Before someone inquires, they have to get to your website. Talk to me about where most photographers get their referrals.

How can photographers boost their referrals?

How can we boost our Google or search referrals?

What about Facebook?

Give me some ideas for how photographers can use Facebook Live.

How should we look at boosting referrals from other photographers?

How can photographers drive more people to fill out the contact form?

Let’s talk about “ghosting” after someone inquires - do you think there’s something we can do to limit it?

Get $100 off your custom brand + website design package, or get $25 off a brand + website audit through https://launchyourdaydream.com. Use the referral code FIELDNOTES in the contact form.