In this episode of Photography and Business Insight-What it Takes to be Successful, David and Elyssa discuss a number of the different factors to consider when pricing your work as a photographer. As there are no industry standards and many photographers are at different levels of experience, pricing can be a challenge. David discusses some of the aspects of the business that are frequently overlooked by photographers who are just starting out or who don’t have a business background. Much of this information David acquired over the years, from reading numerous books as well as having more than 30 years of experience working as a photographer in different industries.
Some of David’s top picks for reading include:
How to Start and Operate a Digital Portrait Photography Studio by Ed Lilly- New 2015
The Photographer’s MBA: Everything You Need to Know for Your Photography Business by Sal Cincotta 2012
VisionMongers: Making a Life and a Living in Photography by David duChemin 2009
The Photographer’s Market Guide to Building Your Photography Business by Vik Orenstein 2016
How to Grow as a Photographer: Reinventing Your Career by Tony Luna 2006
Tune in to learn how David works to strike a balance when considering taking on a new gig. When you may want to come down in price or when you know you should refer the client to another photographer.
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