PHX Founders

In the first part of our conversation, we learned that Nirit faces the same challenges as every other software founder. Raising capital is hard, building a customer base is hard, building a team and culture is hard. But Nirit has a trick to keeping her company steady and her eye on the prize…. her obsession with metrics.

Listen to more episodes, watch video interviews, and subscribe at phxfounders.com.

Nirit Rubenstein feels a deep responsibility to take care of others, but don’t think for a moment that means she’s a pushover. From training pilots in the Israeli Armed Forces, to building a new kind of credit improvement company that values people over corporations, she is relentless. Nirit is highly focused, obsessed with metrics, and deeply committed to improving the lives of others. In part 1 of our interview with her, we find out why.

Listen to more episodes, watch video interviews, and subscribe at phxfounders.com.

In this episode we learn more about how he got on a path to both engineering and entrepreneurship. Both start when he was a kid in a foreign country. He didn’t know the language, or the culture. But he had curious brothers, his dad’s TI calculator, and a desire to make friends. 

Listen to more episodes, watch video interviews, and subscribe at phxfounders.com.

Enoch Ko, founder and CEO of Soraban, has a solid handle on process, iteration, and relentless learning. He’s also incredibly tenacious, a skill he developed as child when he immigrated not once, but twice. We’re going to hear how Enoch sparked his entrepreneurial spirit and learned how to connect with people in unconventional ways, starting with a T1 calculator.

Listen to more episodes, watch video interviews, and subscribe at phxfounders.com.

Gabe Cooper talks about the endurance of growing Virtuous, a responsive giving platform. In part 2 of our interview, we dig into how he builds culture, community, and category. We also learn that Gabe's knack for endurance extends beyond the walls of his company.

Listen to more episodes, watch video interviews, and subscribe at phxfounders.com.

Gabe Cooper talks about the endurance of growing Virtuous, a responsive giving platform. In part 1 of our interview, we learn about his funding journey, what's been really hard in scaling his company, and what's been really rewarding.

Listen to more episodes, watch video interviews, and subscribe at phxfounders.com.

In the second part of our interview with Heidi, we talk about company culture, the shift from early to later-stage scale, and what  success looks like for her personally, including her impact work and giving. 

We also lean what Heidi's spirit animal is.

Listen to more episodes, watch video interviews, and subscribe at phxfounders.com.

If you’ve been in PHX for a while, you know the name Heidi Jannenga. She’s a little famous in this community, for co-founding one of the most successful software companies to come out PHX – WebPT. Hers is the quintessential story of a subject matter expert who simply wanted to solve a real problem she was experiencing. Over the last 17 years, that solution has grown to become THE platform every physical therapy business knows and uses. 

In Part 1 of our interview with Heidi, we find out what it looks like to go big, change lives for the better, and give back. 

Listen to more episodes, watch video interviews, and subscribe at phxfounders.com.

Gregg Scoresby and Aly Saxe introduce the PHX Founders podcast and test out their interview skills. Importantly, they establish that the bar is high for "best tacos" in Phoenix.

Listen to more episodes, watch video interviews, and subscribe at phxfounders.com.