“Getting a record into a store is only half the job. You need to make sure there’s an audience there to buy it.”

A Peek Inside Physical Distribution (Replay with Abby Goldsmith of Secretly Distribution)

Presented by LANDR – http://otherrecordlabels.com/landr

In this special replay episode, we revisit a timeless conversation with Abby Goldsmith, label rep at Secretly Distribution, one of the most respected physical and digital distribution companies in the indie music scene. This interview originally aired in 2023, but its insights are more relevant than ever for indie record labels navigating the world of vinyl, retail, and physical sales strategies.

Whether you missed it the first time or need a refresher on how physical distribution actually works (and when your label is ready for it), this episode is packed with practical advice, behind-the-scenes context, and real talk about what it takes to get your records in stores.

You'll hear us dive into:

What physical distribution really means for indie labels today

Why some stores are moving beyond “the dusty record shop” model

How to build meaningful retail relationships, even before you're ready to distribute

Why pressing vinyl isn't just about the format, it's about legitimacy and strategy

How labels can know when they’re truly “ready” for physical distribution

Still a must-listen for anyone growing a record label in 2025.