Pierre Presents: The Shift - A Pet Services Podcast

• How to survive over a decade in the pet services and retail environment
• How Janene used her design and marketing background to create an innovative store experience called the "Paw Bar" and differentiated her stores from competitors
• How self awareness is key to pivoting in a changing retail landscape
• The challenges and answers to motivating the younger generation of employees
• How to interact with customers and different store locations, and why affluence does not equate to 'educated'

For those of you in the pet services and retail industry that are established, or for someone looking to start their own store, there will be tons of takeaways and you are going to absolutely love the honesty and vision that Janene brings to the pet industry.

• How design, and convenience led to dogdrop re-designing the dog daycare category
• Modern pet parenting and how dogdrop will lead the way
• Zoning, permits, and the process of starting a dog daycare business
• How they used local events to hack their company growth and build their brand
• How to bootstrap a dog daycare business
• The convergence of online social media and how to crossover to physical retail
• How they've built a large social media following before they've even open their doors

• The good, the bad, and the ugly of the dog walking business
• Actionable Facebook marketing tactics they used to grow their business
• Why discipline and your own personal health is key to growing
• How to build a brand in IRL
• How to become the mayor of your own city
• GPS and tracking walks equals happy customers
• Work/life balance and how to make it work
• How to recruit a team to help you grow
• and much more…

Antonio Ballatore is the host of the hit show - Animal Cribs that airs on the Animal Channel. You're going to love this one. We discuss Antonio's backstory growing up in New York in the 80's, the emerging punk, and heavy metal scene at the time, and how he stumbled on to getting his own show. Antonio has created an amazing life as a TV host, musician, and lover of animals. Don't miss this one guys!

This is a quick 5 minute introduction episode that discusses the idea behind our new pet services podcast - Pierre Presents: The Shift - A Pet Services Podcast. A show where pet service pros learn the latest trends in design, marketing, technology, and the stories from other pet industry entrepreneurs and the businesses they built.