Listen now (2 min) | It’s an odd marketing strategy for an industry to assail its own consumers. Yet, that’s what the monopolistic meatpacking industry (led by such huge conglomerates as Tyson, Smithfield, JBS, and Hormel that control nearly 70 percent of America’s pork market) is doing. “Just shut up and eat your bacon,” the industry shrieks! The target of their corporate tantrum is the growing grassroots movement of consumers, animal rights advocates, farmers, chefs, retailers, and others who are dismayed and disgusted by Big Pork’s profiteering on animal cruelty.