This week, we’re joined by Michelle Chu. Michelle is the Founder & CEO of KONOS, a brand of sleek and functional dog training gear with a mission to empower dog owners to build deeper relationships with their dogs. She was inspired by her own adopted dog, Kono, an American Staffy mix who struggles with dog reactivity and whose legacy she is currently building.
Honestly, Michelle is a badass! She shared so much honesty and transparency about her journey, from bootstrapping her company (formerly Kono’s Kitchen) on her own and launching during the pandemic in 2020 to building an online community with authenticity and wearing all the hats as a solopreneur. We cover so much ground in this conversation, including making the decision to quit your full-time job (or pick up additional side income), pivoting your business while staying true to your mission, navigating the experience of going one step forward and two steps back, and what advice Michelle would give anyone starting a company today.
On August 31, KONOS is launching its first leash product, as the company pivots from high-value single-ingredient training treats to focus more on dog training gear. If you want to stay connected to Michelle’s community, follow her on Instagram at @shopkonos, send her an email at [email protected], or join her Discord!
Mentioned in this episode:
KONOS: www.shopkonos.com
Michelle’s Discord: https://discord.com/channels/1070470709098319952
Space to Fail Episode 6, “Adopting and Adapting with Melissa Vega-Magbitang: https://open.spotify.com/episode/6Wuw3XKxKPnjvLxqbpHjlT
Estamos: https://drinkestamos.com
Trade Street Jam Co: https://tradestjamco.com
Bright Black Candles: https://brightblackcandles.com
Duolingo: https://www.duolingo.com
Michelle’s KONOS Season 2 Brand Reps (follow on Instagram!): @mikathemixedlab, @leo_fouzoul, @charlie_bernadette_corgi, @capnroux, @milo.pnw.aussie, @akirasibe
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