This week, we’re talking about your personal brand – what it is, how to build a personal brand, and why it’s so important in today’s hyper-connected information age. We dig into how much of your personal and professional selves should blend and the work you need to do behind-the-scenes to ensure the brand you’re portraying authentically represents who you are. ‘Fake it ‘til you make it’ is not the same as being fake. At the end of the day, we may not be able to control our narrative, but we can shape it. And if you don’t shape your brand story, others will shape it for you. We also chatted about LEGO, momfluencers, getting soft in our old age, and JOHN ADAMS.
Mentioned in this episode:
What’s the Point of a Personal Brand?: https://hbr.org/2022/02/whats-the-point-of-a-personal-brand
I Revamped My Personal Brand Using This 5-step Process. Here's How It Went: https://www.npr.org/2022/12/22/1145024670/find-your-authentic-personal-brand
“The Work You Do, the Person You Are” by Toni Morrison: https://www.newyorker.com/magazine/2017/06/05/toni-morrison-the-work-you-do-the-person-you-are
“Accelerating Your Career With Personal Branding: The Truth About Your Career and Personal Branding” LinkedIn Learning course by Shadé Zahrai: https://www.linkedin.com/learning/accelerating-your-career-with-personal-branding/the-truth-about-your-career-and-personal-branding
Shadé Zahrai: https://www.shadezahrai.com
Nathan Sawaya, LEGO Artist: http://www.nathansawaya.com
Threads: https://about.fb.com/news/2023/07/introducing-threads-new-app-text-sharing/
Hamilton’s “I Know Him”: https://www.youtube.com/watch?v=hGibKLo3SC0
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