How Virtual Summits Can Grow Your Email List with Kelly Morrison If growing your email list feels harder than ever, this episode is for you. In this week's episode of Pinterest Coffee Chats, I'm joined by Kelly Morrison, virtual assistant, summit strategist, and host of the Product Seller Summit.

We dive into why virtual summits are making a comeback, how they can help you reach new audiences, and why they may be one of the most overlooked ways to grow your email list with qualified leads. Kelly shares her experience hosting her own summit, what she learned from adding over 1,200 new subscribers to her email list, and why email marketing continues to outperform social media for many business owners. Whether you're a coach, course creator, service provider, product seller, or podcast host, this conversation will help you think differently about visibility, audience growth, and creating long-term marketing assets that continue working long after the event is over.

In This Episode We Talk About:
☕️ Why Kelly decided to host her first virtual summit
☕️ What it actually takes to plan and execute a successful summit
☕️ How summits can help you grow your email list with ideal clients
☕️ Why email marketing continues to outperform social media for many businesses
☕️ The biggest mistakes business owners make when participating in summits
☕️ How to choose the right summit opportunities
☕️ Why keeping landing pages evergreen matters for long-term traffic
☕️ Ways to maximize summit content after the event ends
☕️ Different industries and niches successfully using virtual summits
☕️ What Kelly would do differently if she were starting again today

Key Takeaways:
-Virtual summits are not a quick fix.
-Like Pinterest, podcasting, blogging, and email marketing, summits require upfront work before you see results.
-The biggest value often isn't the event itself. It's the audience, relationships, and email subscribers you continue nurturing long after the summit ends.
-If you choose to participate in or host a summit, focus on attracting the right people rather than simply growing your list with more people. Quality leads will always outperform vanity metrics.

Resources Mentioned:

Kelly Morrison is the founder of The Virtual Peacock and the host of The Product Seller Summit. Since 2008, she has helped entrepreneurs grow their businesses through strategic support in email marketing, social media, affiliate programs, online events, launches, and digital programs. Having contributed to numerous six- and seven-figure launches for ecommerce and online businesses, Kelly is passionate about helping business owners create exceptional customer experiences while increasing their visibility and revenue. Today, she specializes in helping entrepreneurs host their first virtual summit, using online events to build authority, create strategic partnerships, and add thousands of qualified subscribers to their email lists.

https://www.thevirtualpeacock.com/
https://www.instagram.com/kellywithhercoffee/ 

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Pinterest has changed a LOT over the last few years… and the businesses seeing the best results right now are approaching the platform very differently.

In this episode of Pinterest Coffee Chats, I share the biggest patterns she’s seeing as a Pinterest Strategist & Manager working with businesses focused on long-term visibility, website traffic, email growth, and sustainable marketing systems. This conversation goes far beyond “pretty pins” and dives into what’s actually driving growth on Pinterest right now.

In this episode, we cover:

If you’re already creating content but relying heavily on Instagram or short-term visibility… this episode will help you rethink how Pinterest can support your overall business growth and content strategy.

If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: 

→ Book a Pinterest Strategy Call 

→ Done-With-You Pinterest Support 

→ Done-For-You Pinterest Support 

→ Free Guide: How to Turn Pinterest Into a Money-Making Machine 

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What if the problem isn’t your follower count… but the fact that your content stops working after 24 hours?

In this episode of Pinterest Coffee Chats, Camille is breaking down why she believes most business owners don’t actually need more followers they need stronger visibility systems.  As a Pinterest Strategist & Manager, Camille works with business owners who already have valuable content like podcasts, blogs, email newsletters, opt-ins, and offers… but aren’t maximizing the long-term return on that content.

This episode dives into:
-Why followers don’t automatically equal sales
-The difference between followers and long-term visibility
-Why so many business owners feel burnt out from content creation
-How Pinterest helps extend the lifespan of your existing content
-Why content distribution matters just as much as content creation

The hidden missed opportunity most business owners overlook Why searchable, evergreen content matters more than ever How Pinterest can support email growth, podcast downloads, website traffic, and lead generation Why sustainable visibility is becoming more important than chasing virality If you’re a business owner creating content consistently but feeling frustrated that your posts disappear so quickly… this episode will completely shift the way you think about Pinterest and long-term marketing strategy.

If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: 

→ Book a Pinterest Strategy Call 

→ Done-With-You Pinterest Support 

→ Done-For-You Pinterest Support 

→ Free Guide: How to Turn Pinterest Into a Money-Making Machine 

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Summer might feel slower online… but behind the scenes, Pinterest users are already planning ahead.

In this episode of Pinterest Coffee Chats, Camille is breaking down why summer is actually one of the BEST times to start building momentum on Pinterest before the busy fall and holiday season hits.

If you’ve been putting Pinterest on the back burner because you think you need more time, more content, or a “better strategy” first… this episode is your reminder that you probably already have enough to begin.

In this episode, we cover:

If you’ve been waiting for the “perfect” time to start Pinterest for your business, this episode is your reminder that the businesses seeing momentum in fall usually started building it during summer.

If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: 

→ Book a Pinterest Strategy Call 

→ Done-With-You Pinterest Support 

→ Done-For-You Pinterest Support 

→ Free Guide: How to Turn Pinterest Into a Money-Making Machine 

→ Follow me on Instagram 

→ Q4 Pinterest Checklist Freebie

Pinterest recently released an engineering blog explaining more about how the Home Feed actually works… and honestly? It explains SO much. In this episode, I’m breaking down what Pinterest revealed in a way that actually makes sense for business owners and content creators without all the overly technical language. Because Pinterest is not randomly showing content. It’s constantly learning from user behavior, balancing different engagement signals, and trying to create a better overall experience for users. Which means understanding how Pinterest thinks about content can completely change how you approach your strategy.

If you’ve ever wondered:

This episode will help connect the dots.

If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: 

→ Book a Pinterest Strategy Call 

→ Done-With-You Pinterest Support 

→ Done-For-You Pinterest Support 

→ Free Guide: How to Turn Pinterest Into a Money-Making Machine 

→ Follow me on Instagram 

→ Q4 Pinterest Checklist Freebie

Trying to grow your Substack but not sure how to actually get more eyes on your writing?

You’re not alone.

One of the biggest challenges with Substack (or any long-form content platform) isn’t creating the content it’s getting people to find it. In this episode, I’m breaking down how to use Pinterest as a traffic source to grow your Substack without needing to post more on Instagram or constantly create new content.

Pinterest works as a search engine, meaning your content can show up for people who are already looking for what you’re writing about. When you pair that with Substack, you create a simple system where Pinterest brings in new readers and Substack keeps them connected to your content.

You don’t need to be on every platform you need one platform that brings people in (Pinterest) and one that keeps them in your world (Substack).

If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: 

→ Book a Pinterest Strategy Call 

→ Done-With-You Pinterest Support 

→ Done-For-You Pinterest Support 

→ Free Guide: How to Turn Pinterest Into a Money-Making Machine 

→ Follow me on Instagram 

→ Q4 Pinterest Checklist Freebie

Wondering what a Pinterest manager actually does… and what it looks like to have your Pinterest fully set up for you?

In this episode, I’m walking you through my 4-week done-for-you Pinterest setup process step by step so you can see exactly how a Pinterest strategy comes together behind the scenes. If you’ve been thinking about hiring out your Pinterest or you’re trying to figure out how to set up your account the right way, this episode will give you a clear, simple breakdown of what actually matters.

Pinterest is one of the most powerful platforms for long-term traffic, but it works best when you have a clear goal, a strong foundation, and a strategy built around how your business actually sells.

Key Takeaway: Pinterest doesn’t need to be complicated when you have a clear goal, optimized foundation, and consistent content plan, it becomes a powerful traffic and growth tool for your business.

If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: 

→ Book a Pinterest Strategy Call 

→ Done-With-You Pinterest Support 

→ Done-For-You Pinterest Support 

→ Free Guide: How to Turn Pinterest Into a Money-Making Machine 

→ Follow me on Instagram 

→ Q4 Pinterest Checklist Freebie

Wondering how long it takes to see results from Pinterest? Let’s talk about it.

Pinterest is one of the most powerful platforms for long-term traffic but it’s also where a lot of business owners quit too early.

In this episode, I’m walking you through what to realistically expect from your Pinterest strategy at 30, 60, and 90 days so you can stop second-guessing and start trusting the process.

If you’ve ever felt like your Pinterest isn’t working fast enough, this episode will give you clarity and confidence in what’s actually normal.

Key Takeaway: Pinterest is a slow build but when done right, it becomes one of your most reliable traffic sources.

If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: 

→ Book a Pinterest Strategy Call 

→ Done-With-You Pinterest Support 

→ Done-For-You Pinterest Support 

→ Free Guide: How to Turn Pinterest Into a Money-Making Machine 

→ Follow me on Instagram 

→ Q4 Pinterest Checklist Freebie

If your Pinterest isn’t driving traffic yet… it might not be what you think.

One of the biggest frustrations I hear from business owners is that they’re posting on Pinterest but not seeing results no clicks, no traffic, no growth. In this episode, we’re breaking down the biggest mistake I see when it comes to Pinterest traffic and how shifting your expectations and strategy can completely change your results. If you’ve been treating Pinterest like Instagram or expecting quick wins, this episode will help you understand how to actually make Pinterest work for your business.

In This Episode:

Key Takeaway: Pinterest is a long-term traffic strategy when you stay consistent and build it correctly, it works.

If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: 

→ Book a Pinterest Strategy Call 

→ Done-With-You Pinterest Support 

→ Done-For-You Pinterest Support 

→ Free Guide: How to Turn Pinterest Into a Money-Making Machine 

→ Follow me on Instagram 

→ Q4 Pinterest Checklist Freebie

Feeling overwhelmed by Pinterest and not sure what actually matters? Let’s simplify it.

There is so much advice out there about Pinterest marketing  how often to post, what to design, what trends to follow  and honestly, most of it just makes things more complicated.

In this episode, I’m breaking down what actually moves the needle in your Pinterest strategy so you can stop overthinking it and start seeing results.

If you’re a business owner trying to grow your traffic, leads, and visibility with Pinterest this is where you want to focus.

Key Takeaway: You don’t need more content  you need the right foundation, keywords, and consistency.

If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: 

→ Book a Pinterest Strategy Call 

→ Done-With-You Pinterest Support 

→ Done-For-You Pinterest Support 

→ Free Guide: How to Turn Pinterest Into a Money-Making Machine 

→ Follow me on Instagram 

→ Q4 Pinterest Checklist Freebie