Why Freebies + Digital Products Matter

Your freebies and low-ticket offers are more than “nice-to-have”  they’re the very beginning of your sales funnel.
They help you:

But… they only work if people can find them. “A freebie without visibility isn’t a funnel — it’s a secret.”

5 Common Mistakes Business Owners Make With Freebies

Here are the exact mistakes we walk through in the episode — written out clearly so you can check your own offers:

1. Freebies that are too generic

Examples:
❌ “Self-care checklist”
❌ “5 healthy habits”

Specificity is what converts.
Try:
✔ “5-Minute Nervous System Reset for Stressed-Out Moms”
✔ “3 Lunchbox Ideas for Picky Eaters (Nutritionist-Approved)”

2. Too many unrelated freebies

When every freebie leads people in a different direction, your funnel scatters instead of guiding.

Pick ONE clear path for your audience to follow.

3. Relying only on Instagram or TikTok

Traffic from social media dies in hours.
Traffic from search-based platforms (like Pinterest) lasts for months… even years.

If your freebie only lives on Instagram, you’re missing 90% of your potential reach.

4. Not linking your freebie consistently

Your freebie should be listed in:

If people never see it, they can’t join your world.

5. No clear next step

A freebie should naturally guide people to:
→ A low-ticket offer
→ A workshop
→ A discovery call
→ A high-ticket service
→ A nurture sequence

If there’s no “what’s next,” your funnel stops instead of flowing.

How Pinterest Amplifies Your Freebies & Products

Pinterest is the perfect place to grow your freebies because people are already searching for solutions.

Pinterest users type in things like:
“meal planning guide”
“holiday stress checklist”
“business organization printable”
“gut health freebie”

And when your pin meets their search?
Boom.... long-term traffic.

Pinterest allows:

You don’t need more content.
You need more visibility for the content you already created.

Reflection Questions (Use These as Your Homework This Week)

These questions are exactly what I walk listeners through in the episode — and I’m listing them here so you can easily refer back:

1. Do you have at least one clear, niche-specific freebie or digital product?

Not something general — something that speaks directly to your ideal client’s problem.

2. Does your freebie lead to the next logical step in your funnel?

If someone opts in, where do they go next?

3. Where is your freebie currently visible?

If the answer is “Instagram only”… it’s time to expand.

4. Could Pinterest help more people discover your freebie?

Spoiler: yes. Absolutely.

5. Are you promoting your freebie regularly?

Or did you post it once and hope for the best?

Freebies and digital products are powerful but only when they’re:
✨ specific
✨ visible
✨ connected to your bigger offers

Choose ONE freebie or digital product this week and give it a refresh, a purpose, and a visibility plan.

And don’t forget —the episode before this features an incredible digital product expert who’s going to help you refine what you created and increase conversions.

Slide in my DMs with any questions! 

 Resources & Links Mentioned in This Episode:
→ Book a Pinterest Strategy Call
→ Done-With-You Pinterest Support
→ Done-For-You Pinterest Support 
→ Free Guide: How to Turn Pinterest Into a Money-Making Machine
→ Follow me on Instagram
→ Q4 Pinterest Checklist Freebie

This week on Pinterest Coffee Chats, we have our very first guest episode and trust me, you’re going to fall in love with this conversation. I’m joined by Jillian, a foster mom living in Honduras who has built a full-time business through the power of digital products. She has turned 64% of her Instagram audience into paying clients, and now she teaches other business owners how to create and launch digital products that actually convert.

Inside this episode, we dig into:
✨ What makes digital products work (and why so many offers flop) Jillian breaks down how she approaches creating products that people actually buy  and the mistakes most business owners are making without realizing it.
✨ How she turned IG followers into customers at a 64% conversion rate This part alone will change the way you think about your audience and your content.
✨ Why digital products + Pinterest are a dream combo Hint: Pinterest users are already searching for solutions. Pair that with a low-ticket offer or evergreen freebie? Magic.
✨ The power of simplicity in your offers You don’t need a massive course or a 40-page workbook. Jillian talks about the shift toward “micro offers” and why less really is more.
✨ Why digital products matter for every niche Whether you’re in wellness, parenting, food, coaching, or lifestyle  digital products create scalability, passive nurture, and easier pathways into your higher-ticket services.

Your Takeaway Checklist Want to start prepping your digital product strategy?
Start here:
✔ A clear problem your audience is already asking you about
✔ One small, simple solution you can deliver quickly
✔ A landing page that clearly explains the transformation
✔ A nurture sequence or follow-up path
✔ A Pinterest strategy to drive evergreen traffic
✔ A plan to repurpose your sales content into multiple platforms

Connect With Jillian on IG 

 Resources & Links Mentioned in This Episode:
→ Book a Pinterest Strategy Call
→ Done-With-You Pinterest Support
→ Done-For-You Pinterest Support 
→ Free Guide: How to Turn Pinterest Into a Money-Making Machine
→ Follow me on Instagram
→ Q4 Pinterest Checklist Freebie

 Hey friend welcome back to Pinterest Coffee Chats! Today’s episode is such an important one, especially if you’ve been feeling stuck on the content hamster wheel.

If you’ve ever thought:

“I’m doing everything and still not seeing long-term results…”

…this episode is going to make you breathe easier.

We’re walking through why every business owner needs a search engine platform not just social media in their marketing strategy, and why Pinterest is the easiest and most sustainable place to start.

This episode will help you:

✨ Understand the difference between social platforms and search platforms

✨ See why your content isn’t working long enough to make an impact

✨ Learn how Pinterest gives your content new life (for months!)

✨ Finally get off the constant “visibility treadmill”

✨ Start leveraging Pinterest with the content you already have

 Grab your coffee (or your favorite Alani Nu) and let’s make your content work smarter for you. 

 Social media is fast — too fast.

Your content gets a tiny window of visibility, and then it’s buried under the next 24 hours of posts.

And the result?

Business owners end up feeling like they need to post more, try harder, or keep up with trends just to stay relevant.

But the truth is:

👉 You don’t have a visibility problem.

👉 You have a shelf-life problem.

Your content simply isn’t lasting long enough to make an impact.

Search engines like Pinterest, Google, and YouTube offer something social platforms can’t: 

📌 Long-term visibility (content can live for months or years)

📌 Users with intention (people are searching for solutions)

📌 Compounding reach over time (your content stacks, not resets)

Unlike social media, search engines help your content build momentum.

You don’t have to show up every day to stay visible.

This is how business owners finally break free from content burnout. 

 Pinterest is the perfect entry point because:

✨ You don’t need new content

Pinterest LOVES repurposed content — IG carousels, reels, TikToks, blogs, podcasts, freebies… all of it 

✨ You don’t need to be on camera

Pinterest doesn’t require your face. Just your expertise. 

✨ You don’t need to post daily

You can schedule weeks of content in one afternoon. Pinterest works in the background while you live your life.

✨ Pinterest reaches people who are ready

Pinterest users are in “search mode,” not “scroll mode.” They’re planning, researching, and taking action.

✨ Content lasts WAY longer

 IG = 24 hours | TikTok = maybe a few days | Pinterest = months (sometimes years!)

This is why Pinterest becomes such a sustainable piece of a business owner’s marketing plan.

These are the exact action steps mentioned inside the episode:

Blog posts, reels, carousels, freebies, podcast episodes… anything works.

Use keywords your ideal client is searching for. 

Don’t send Pinterest traffic to socials — use your website to convert.

Use Pinterest’s native scheduler or Tailwind.

Let it run while you go live your life.

 These four simple steps help you get off the content treadmill and start building long-term visibility.

By the end of this episode, you’ll understand:

Why social media alone creates burnout

How search engines give your content the longevity it deserves

Why Pinterest is the most business-friendly search platform

How to repurpose your existing content in a way that works

How to get started with a minimum time commitment 

Pinterest isn’t “one more thing.”

It’s the thing that allows everything else you’re already doing to work harder.

Resources & Links Mentioned in This Episode:
→ Book a Pinterest Strategy Call
→ Done-With-You Pinterest Support
→ Done-For-You Pinterest Support 
→ Free Guide: How to Turn Pinterest Into a Money-Making Machine
→ Follow me on Instagram
→ Q4 Pinterest Checklist Freebie

If you're tired of feeling like you have to choose between being present in your life or showing up for your business during the holiday season… this episode is going to feel like a deep exhale.

Inside this week’s episode of Pinterest Coffee Chats, we’re talking about how Pinterest allows you to stay visible, relevant, and searchable without manually posting every day, chasing engagement, or living in your phone during Q4.

This episode is especially for you if you're a:

Anyone with offers, freebies, blogs, or podcast content Because here’s the truth → Pinterest is the only platform that keeps driving traffic while you’re offline.

✔ Why Pinterest is a must-use platform during the holiday season
(and why waiting until January is a missed opportunity)

✔ How to set up your content now so it keeps working all through November + December

✔ The 5 types of content you should prioritize pinning before the holiday rush hits

✔ Why repurposing > creating more content during Q4

✔ What “passive visibility” really looks like inside a business

Inside the episode, you’ll hear me walk through how to:

✅ Schedule seasonal content now (holiday promos, fall freebies, Black Friday offers)
✅ Turn your existing reels or TikToks into video pins — no extra filming needed
✅ Create seasonal versions of your freebies, recipes, or lead magnets
✅ Update your pin titles + descriptions with Q4 keywords
✅ Batch your pins so Pinterest runs while you take time off
✅ Use Pinterest analytics to decide WHAT to repurpose from last year
✅ Let your content do the selling while you’re baking pies, traveling, or wrapping gifts

This isn’t “do more.” It’s do it smarter once and let Pinterest take it from there.

Resources & Links Mentioned in This Episode 
→ Book a Pinterest Strategy Call
→ Done-With-You Pinterest Support
→ Done-For-You Pinterest Support 
→ Free Guide: How to Turn Pinterest Into a Money-Making Machine
→ Follow me on Instagram
→ Q4 Pinterest Checklist Freebie

If you’ve ever felt like you’re on the never-ending hamster wheel of content creation posting, engaging, and feeding the algorithm just to stay visible you’re not alone.

In today’s episode, I’m breaking down why Pinterest is the solution business owners have been craving: a platform that gives your content a longer shelf life, helps you reach people actively searching, and lets you step off the daily posting treadmill.

Here’s what we’ll cover:
✨ Why social media leaves business owners burned out and overwhelmed
✨ What makes Pinterest different (hint: it’s a search engine, not social media)
✨ How Pinterest creates long-term visibility with the content you already have
✨ The three biggest benefits for business owners: longer content life, action-taking users, and time back in your week
✨ The simple foundation you need to get started If you’re ready to stop hustling for short-term visibility and start building a sustainable strategy, this episode is your sign to give Pinterest a closer look.

🎧 Listen now to Pinterest Coffee Chats wherever you get your podcasts.

Resources & Links Mentioned in This Episode 
→ Book a Pinterest Strategy Call
→ Done-With-You Pinterest Support
→ Done-For-You Pinterest Support 
→ Free Guide: How to Turn Pinterest Into a Money-Making Machine
→ Follow me on Instagram
→ Q4 Pinterest Checklist Freebie

Hi friend, and welcome back to Pinterest Coffee Chats! I’m recording this one from New Mexico while visitng my grandparents for the Hot Air Balloon Festival  so if you hear some background noise, that’s why. But I couldn’t wait to share this with you, because the insights are too good to hold back.

In this episode, I’m breaking down the five things that are working really well for my Pinterest management clients right now. These are businesses in the food, health & wellness, and parenting niches  but honestly, the strategies apply no matter what space you’re in.

Here’s what you’ll learn:
✨ Why having an evergreen freebie or low-ticket offer is a must for cold Pinterest traffic
✨ How to repurpose Instagram Reels or TikToks into pins that actually drive clicks
✨ The power of updating keywords, templates, and seasonal imagery
✨ Why clear communication and feedback loops with your strategist matter
✨ The mindset shift that helps clients maximize their Pinterest presence

If you’ve been wondering what’s really moving the needle on Pinterest right now, this short and sweet episode is packed with practical takeaways you can try on your own account.

🎧 Listen in, then slide into my DMs to let me know what you’ll be testing on your own Pinterest!

Resources & Links Mentioned in This Episode 
→ Book a Pinterest Strategy Call
→ Done-With-You Pinterest Support
→ Done-For-You Pinterest Support 
→ Free Guide: How to Turn Pinterest Into a Money-Making Machine
→ Follow me on Instagram
→ Q4 Pinterest Checklist Freebie
→ Coffee Chats

If you’ve ever thought Pinterest had its “moment” years ago… this episode is for you.

Spoiler alert: not only are people still using Pinterest, but they’re using it in ways that can bring you serious, sustainable traffic. Inside today’s episode, we’re unpacking: 
-Why Pinterest still has nearly 500 million active users (and growing)
-The difference between Pinterest traffic and social media engagement
-How to know if your content will actually work on Pinterest
-Examples of what content types perform best (blogs, podcasts, YouTube, freebies, offers)
-Why Pinterest’s search engine power = long-term visibility (not a 24-hour shelf life)

If you’ve been wondering whether Pinterest is worth your time, let this be your gentle nudge that yes, your content deserves a longer life and Pinterest is where it can happen.

🎧 Listen now to Pinterest Coffee Chats wherever you get your podcasts.

Resources & Links Mentioned in This Episode 
→ Book a Pinterest Strategy Call
→ Done-With-You Pinterest Support
→ Done-For-You Pinterest Support 
→ Free Guide: How to Turn Pinterest Into a Money-Making Machine
→ Follow me on Instagram
→ Q4 Pinterest Checklist Freebie
→ Coffee Chats

DIY vs. Done-For-You: Why Hiring a Pinterest Expert Saves You Time, Money & Stress

Ever wondered if you should just grab a $200 Pinterest course and DIY your setup instead of hiring an expert? You’re not alone so many business owners wrestle with this decision. In this episode of Pinterest Coffee Chats, I’m breaking down the real costs of DIY-ing Pinterest versus what happens when you bring in an expert to set up your account the right way from the start.

Here’s what we’ll cover:
-What a $200 course really gives you (and what it leaves out)
-How many hours DIY-ing Pinterest usually takes (and what that’s worth)
-The difference in results between “figuring it out” vs. having a strategy built for you
-Why clarity and confidence matter just as much as keywords and boards
Who DIY might be right for and who’s better off outsourcing

By the end of this episode, you’ll have a clear picture of whether the DIY path makes sense for your stage of business, or if it’s time to let an expert set you up for sustainable traffic, leads, and sales.

🎧 Listen now to Pinterest Coffee Chats wherever you tune into podcasts. 

Resources & Links Mentioned in This Episode 
→ Book a Pinterest Strategy Call
→ Done-With-You Pinterest Support
→ Done-For-You Pinterest Support 
→ Free Guide: How to Turn Pinterest Into a Money-Making Machine
→ Follow me on Instagram
→ Q4 Pinterest Checklist Freebie
→ Coffee Chats

Pinterest isn’t just about pretty images or overnight wins it’s about building a strategy that works quietly in the background, bringing you traffic, leads, and sales month after month. In this episode, I’m sharing three real case studies from clients I’ve worked with:
🍪 A recipe blogger who went from 349 monthly impressions to 35K in just 90 days.
🌱 A fertility coach who repurposed her Instagram and podcast content into steady Pinterest traffic and opt-ins.
🥗 A well-established recipe site that revived its Pinterest account and brought in millions of impressions and tens of thousands of clicks in one quarter.

Each of these stories proves that Pinterest can work for brand-new accounts, businesses with unused content, and even established accounts that have gone quiet.

What You’ll Learn in This Episode:
-Why Pinterest works across niches and business models.
-The exact strategies that drive impressions, clicks, and saves.
-The importance of repurposing content for longevity.
-How even “dead” Pinterest accounts can be revived with the right strategy.

Resources & Links Mentioned in This Episode 
→ Book a Pinterest Strategy Call
→ Done-With-You Pinterest Support
→ Done-For-You Pinterest Support 
→ Free Guide: How to Turn Pinterest Into a Money-Making Machine
→ Follow me on Instagram
→ Q4 Pinterest Checklist Freebie
→ Coffee Chats

If you’re in the health and wellness space nutrition, fitness, holistic health, wellness coaching, or even product-based this episode is for you. Pinterest isn’t just another social platform it’s a search engine where people are actively looking for solutions like yours. The best part? Content you pin today can still be sending you traffic months from now.

In this episode, I’m sharing why Pinterest is one of the most powerful traffic tools for health + wellness businesses that already have a website, offers, and content.

I’ll also walk you through my “Readiness Checklist” so you know if Pinterest is right for you. The Pinterest Readiness Checklist
✅ You have a website or blog
✅ You have a free opt-in or lead magnet
✅ You have low-ticket offers or resources
✅ You have high-ticket programs or services
✅ You’re consistent on other platforms (IG, TikTok, YouTube, podcast, etc.)

If you nodded along to most of these, you’re ready to start leveraging Pinterest for long-lasting visibility.

Resources & Links Mentioned in This Episode
→ Book a Pinterest Strategy Call
→ Done-With-You Pinterest Support
→ Done-For-You Pinterest Support
→ Free Guide: How to Turn Pinterest Into a Money-Making Machine
→ Follow me on Instagram
→ Q4 Pinterest Checklist Freebie
→ Coffee Chats