Episode Summary
This week, I welcome back Zane from Tredas to the podcast! We dive back into a topic that’s often overlooked but absolutely vital—grain marketing. We dig into why many farmers are hesitant to adopt futures, options, or work with marketing advisors, often due to fear, past negative experiences, or a lack of understanding. The conversation highlights how marketing can shift an operation from reactive to proactive, allowing farmers to make more business-minded, less emotional decisions. As planting season ramps up, we also discuss practical ways to stay focused on your marketing plan, even when things get busy in the field.
In this week’s episode, Zane shares some key insights into grain marketing:
- Education and asking questions are critical to overcoming hesitation and gaining confidence in marketing strategies.
- It's important to separate your experience with a person from the validity of the tool—don’t let one bad advisor ruin a good strategy.
- Successful grain marketing starts with knowing your breakevens and cost of production—everything else builds from there.
- As planting begins, remember your marketing window is open—don’t let busy season cause you to miss opportunities.
Resources & Links:
- To learn more about how I can help you achieve financial clarity and confidence through essential tools and systems, check out my free training here!
Connect with Zane at Tredas:
- Check out their website: www.gotredas.com
- Follow Tredas on Facebook
Connect with Garrett:
- Follow on Instagram - @garrettruskamp
- Follow on Facebook - Garrett Ruskamp
- Follow on TikTok - @garrettruskamp
- Learn more about Pioneer Farmer here!
Whether you're brand new to marketing or looking to fine-tune your strategy, this episode is packed with perspective, encouragement, and actionable insights.
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