As the average CMO tenure continues to decline, Jeff Perkins outlines his framework for breaking the trend and outlasting the average. Jeff is the CMO and Head of Product for ParkMobile, the #1 parking app in the United States with close to 25 million users. He operates his marketing efforts with focus, flexibility, and speed and is eager to connect with other marketing professionals over strategies and how to not suck at marketing, the title of his new book coming soon! Hear what other concepts Jeff includes in his marketing success framework in episode 12 of Pit Stops to Podium.

The Big Idea, "Nobody Cares About Your Product is jarring claim for a product marketer, but one that holds a lot of truth as Ryan Yackel describes in this episode of the RevPartners podcast. The VP of Marketing at KeyFactor shares with the Pit Stops to Podium audience some quick, consumable concepts on how to view Product Marketing rightly through the lens of sales, marketing, and the product development.

In this episode of the RevPartners Podcast, CEO Tim Kopp of Terminus, the leading ABM platform that powers high-performing go-to-market teams, opens the “Three P” Playbook that Terminus has used to improve their retention rate by more than 30 points over just two quarters. Tim says that, “The greater the NRR, the quicker companies can scale.” So what goes into increasing NRR? Listen to hear how Tim and Terminus raised the NRR bar through three pillars - prioritizing People over products, putting retention into the framework of Processes, and “last, but not least,” setting Product offerings to better serve customers in the long run. And most importantly, don’t miss “Crew Chief” Tim Kopp’s last surprising but applicable takeaway he adds in at the end of the conversation!

Along the entrepreneur’s journey, a habit of continuous learning develops into what Matt McIlwain has coined The Learning Loop. Partnering with talented founders and innovators for over twenty years, Matt has seen patterns develop as entrepreneur’s experiment with new ideas and begin to scale their companies. Currently the Managing Director at Madrona, one of the top VC firms in the country around technology, he holds the unique perspective as an operator while also connecting with entrepreneurs in the technology space. More from Matt on the Leaning Loop: https://www.madrona.com/the-learning-loop/

Don't skip too quickly by Episode 8 of Pit Stops to Podium! "Crew Chief" Tyler Karlen delineates the clarity, collaboration, and culture needed to scale a sales team successfully. These 3 C's are not quite as simple as ABC, but are just as essential. They encompass much of the mindset and practices Tyler has developed over his years as a leading sales executive and he gives practical examples from growing sales teams at Toast, inc.; UberEats; Compass; and now Snackpass. Tyler says that, "Sales is an energy business," and he is not wrong! It is evident, though, that he thrives off of that energy and shares it through his electric insights. ⚡️

The Who, When, and How to Breaking the Enterprise Barrier w/ Mike Arrieta

Pit Stops to Podium: A RevPartners Podcast

Booster has their culture and company virtues locked and loaded. And they have seen vast results in their ability to grow and scale over the past 19 years with clearly defined cultural virtues that are able to be reproduced across their organization. Curious what these virtues are? Chris Carneal, Booster’s Founder, and Stephen Murray, the President and COO of Booster, share their wisdom about developing culture within your organization in Episode 6 of Pit Stops to Podium. Listen to how the Booster team has developed their culture and learned that it is not secondary, but is foundational at any and all levels of growth.

“Crew Chief” Mike Coscetta coaches executives and managers of scaling companies on adopting an effective “remote mindset” to lead after the rapid shift in 2020 to a distributed sales context. The same management principles no longer apply in this new environment. As a leading sales executive in the technology space and currently the Chief Commercial and Strategy Officer at Compass, Mike has much wisdom to offer on how to intentionally manage both your Sales Team and Customer Relationships in the distributed environment of remote work.

“Crew Chief” Wendi Sturgis, the President of Lyte, fires off clue after clue to Customer Insights in Episode 4 of Pit Stops to Podium. With a passion for disrupting technology for scaling companies, Wendi is constantly refining ways to stay customer-centric and capture the data that articulates the value created for the customer.

Hot take. Increasing structure does not always crush creativity. “Crew chief” Ellen Kindley in Episode 3 of Pit Stops to Podium coaches on establishing a structure that also preserves the entrepreneurial spirit present at the origin of your company. Balancing this tension is rare for scaling companies and Ellen is certainly no rookie! Currently, she is the Chief Transformation Officer at Keyfactor and her years of experience in operations make her a change agent for growth. Catch her advice on this episode to avoid boxing yourself in as you scale. Then, back to the races!