Putting the customer first is always the primary goal for HubSpot. But, there is a team within the company whose “customer” is somewhat more unorthodox than what people generally picture. Cody Normand, the Senior Manager for Sales Productivity and Enablement at HubSpot, shines some light onto who his team primarily serves and why it is such a crucial focus for revenue growth at HubSpot. “Our true customer, as the enablement team, is the HubSpot Seller. That is who we are serving to make them as productive as possible and remove as much friction from their days so that they can spend their time selling.” Listen as Cody goes into more details on the structure, responsibilities, and success metrics of an Enablement Team.