Discussion will be around the challenges and opportunities in business-to-business (B2B) marketing, including lead generation, relationship building, and long-term customer engagement.

The podcast edition features a conversation with Sunkanmi Ogunniyi, the visionary founder of The Lagos Weekender, one of the fastest-growing digital media, events, and lifestyle companies in Nigeria. Sukomi Ogunyi's journey with Lagos Weekender illustrates the transformative power of social media in event coverage. From documenting personal experiences to curating a media platform, her story embodies how curiosity, ambition, and a clear vision can turn a digital canvas into a compelling narrative.

In this podcast episode, Rereoluwa will share the importance of storytelling in marketing and how it can drive business goals and create a lasting impact on company success. She will be discussing various strategies, techniques, and examples of successful brand storytelling, sharing insights on how to create emotional connections with customers and differentiate a brand in a competitive market.

Rereoluwa is a seasoned marketing expert that has excelled at developing and implementing successful strategies that drive profits, increase market share, and strengthen customer loyalty. Her natural talents in creative development, planning, and execution of brand and communication initiatives have made her a hardworking, performance-oriented leader. With 7+ years of experience in crafting compelling brand stories that drive business goals and make a lasting impact on company and customer success, Rereoluwa adds value to whatever team she is on.

This episode will take us through the key challenges that freelancers face in the dynamic gig economy, and how freelancers in the marketplace can identify and capitalize on emerging trends and niches in the creative market industry.

Victor Fatanmi

Victor Fatanmi is a brand consultant, leader, and identity campaigner. Victor is the co-founder of FourthCanvas, a strategy-led design agency serving ambitious brands from across the globe. He is committed to finding my voice and identity while helping other people and businesses find theirs.

Bolaji Fawole

He is the co-founder and Director of Operations at FourthCanvas.

In this episode of The Pitch Deck, Muyiwa Babarinde, Head of Marketing and Growth at Rex Africa, will be breaking down various marketing processes from inception to execution for Fintech companies. He shares in-depth knowledge about marketing and advertising tactics spanning a diverse array of platforms, including the fintech industry. He also highlights that strategic marketing includes smaller details, like the ways in which changes are communicated and major milestones are been announced. In addition, he stresses the crucial role of trust in both the establishment and promotion of a brand.

In this episode, Harri details his previous experiences and how he successfully transitioned from Marketing Communication to web3. He also explores the web3 marketing landscape in Africa. What marketing strategies are effective and how to deliver a product that the market will accept. He also goes further to describe rational ways to run marketing campaigns in the current market downturn.

Harrison is a passionate marketing communications strategist with core skills in Media, Public Relations, Marketing, and Community Building. He has nine years of collective experience building brands in multiple markets across Africa. He currently leads marketing at Cassava Network, a Web3 growth platform for users to earn rewards and brands to reach millions of customers. In his immediate past role as the Regional Marketing Manager of Bitget Africa (a top 5 cryptocurrency exchange by trading volume at the time), he oversaw continent-wide marketing, brand management & communications for the company in Africa.