In this episode of Hack Your Own PR, the podcast where we pull back the curtain on what actually works in modern PR and media, host Odette Barry, publicist, and the founder of Odette & Co chats with someone who sits at the coalface of mainstream television journalism, Meredith Marks, Features & Investigations Producer at Nine News in Sydney.

Meredith has spent over 20 years in news from the trenches of 4am radio starts and election campaign media rooms, to the high-pressure deadlines of 6pm news bulletins. These days, she's the powerhouse behind many of the feature stories you see promoted across Nine's platforms, the ones that hook you in and have the whole group chat buzzing the next morning.

In this episode, Meredith generously shares:

• What actually makes a pitch stand out in her inbox
• The kind of data, case studies and visuals that cut through (and what makes her hit delete)
• Why exclusives matter and how to offer them properly
• Her biggest bugbears with product PR and last-minute case study dropouts
• Plus, the behind-the-scenes realities of what it takes to get a story from inbox to screen

We also talked about ethical storytelling, especially for those of you working in social impact, and Meredith gave incredibly grounded advice on how to work with sensitivity while still telling powerful, visual stories.

Honestly, this chat is a goldmine for anyone pitching television and Meredith is a dream. Straight-talking, smart, and so generous with her wisdom.

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Find Odette Barry online:

https://www.odetteandco.com.au/

https://www.instagram.com/odetteandco/

https://www.linkedin.com/in/odette-barry/

Find Meredith Marks online:

https://www.linkedin.com/in/meredith-marks-458138277/