In this episode of Hack Your Own PR, Odette Barry sits down with the unstoppable Mia Fileman, founder of Campaign Del Mar and one half of the brains behind Ripple Festival. Mia shares her journey of building a two-day event that fuses creativity, small business, and purpose, offering a insights on how to navigate the public speaking circuit with intention, and as a true advocate of the events that you’re keen to speak at.

We dive into:

• The inspiration behind Ripple Festival and why Mia and co-founder Fiona Johnston decided to build a festival from scratch.
• How Mia balances creativity with business strategy to deliver impactful campaigns and events.
• The challenges and opportunities that come with pitching and speaker selection, what Mia looks for when deciding who takes the stage at Ripple Festival.
• The importance of building relationships, knowing your audience, and staying true to your values when crafting pitches.
• Why small businesses are key to Mia’s approach, and how Ripple Festival is designed to serve the community and create lasting impact.
• How to effectively use ChatGPT to stretch and strengthen your big ideas for speaking engagements

Mia also opens up about the creative process, embracing uncertainty, and how women entrepreneurs can take risks and trust their instincts.

Key Takeaways:

• How to pitch yourself creatively and authentically for speaking engagements
• Tips for building meaningful partnerships and finding the right collaborators.
• The importance of “building in public” and being transparent in your entrepreneurial journey.

 

If you're a small business owner, entrepreneur, or marketer looking to make a big impact, this episode is packed with actionable insights and inspiration to help you step up your game.

Find Odette Barry online:

https://www.odetteandco.com.au/

https://www.instagram.com/odetteandco/ 

https://www.linkedin.com/in/odette-barry/ 

 

Find Mia Fileman online:

https://www.ripplefestival.au/ 

https://www.instagram.com/ripple_festival/

https://www.instagram.com/campaign_del_mar/