Pitching PR

By Lesley Luce

Arts Business Design

What's Pitching PR about?

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at www.pitchgraphicdesign.com

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054: PR Pro Profile: Lindsa...

11.19.2019

WOMEN'S ENTREPRENEURSHIP DAY | NOV 19 In this episode of the Pitching PR Podcast, I chat with Lindsay Nahmiache from Jive PR about her amazing career path that has taken her all over the world - starting in the UK, ...

Pitching PR episodes:

11.19.2019 054: PR Pro Profile: Lindsay Nahmiache WOMEN'S ENTREPRENEURSHIP DAY \| NOV 19 In this episode of the Pitching PR Podcast, I chat with Lindsay Nahmiache from Jive PR about her amazing career path that has taken her all over the world - starting in the UK, ...
11.05.2019 052: Business Framework for a Profitable Agency In this episode of the Pitching PR Podcast, I chat with Jen Berson from Jeneration PR about her starting her own agency and the business framework she uses for for accelerating agency growth. Relevant Links: https://www.jenerationpr.com/ Lesley from Pitch Graphic ...
10.29.2019 051: Audit and Improve your Professional Presence in 4 Key Areas I’m so excited to have Crosby Noricks back on the podcast! In this episode I chat with Crosby, Founder of PR Couture - the leading industry resource and blog for fashion and lifestyle PR, marketing, social media professionals, students and ...
10.22.2019 050: Adding Podcasts To Your PR Strategy In this episode, I chat with Jessica Rhodes - founder and president of Interview Connections - an agency that specializes in podcast media relations. We discuss how podcast outreach differs from traditional broadcast outreach, we discuss podcast metrics, things to ...
10.15.2019 049: 10 Instagram Hacks for PR Pros I'm really excited about today's topic because often PR agencies spend so much time promoting their clients, they don't spend enough time promoting their own business. It is tricky and time-consuming to keep track of all the latest social media ...
10.08.2019 048: The State of the Media - feat. Cision In this episode of the Pitching PR podcast, I chat with Kristen Sala from Cision Media Monitoring and she shares her findings from the 2019 State of the Media Report. We chat about the public’s trust in the media and ...
10.01.2019 047: Defining your Niche and Cultivating Credibility In this episode of the Pitching PR podcast, I chat with April Smith - Founder & President of Social Ape Marketing. We chat about why as an agency owner it’s so important to define your niche and how to market ...
09.24.2019 046: Digital PR 101 In this episode, I chat with Ashton Meisner about Digital PR. We discuss what it is, how it can benefit your clients’ business and generate conversion. For those who run their own PR Agency, we also chat about how adding ...
09.17.2019 045: Multicultural PR Media Maven In this episode of the Pitching PR podcast, I chat with Alexis Davis Smith the president and founder of PRecise Communications a public relations firm that specializes in outreach to African American and U.S. Hispanic consumers. We chat about the ...
09.10.2019 044: Waging War on the Wage Gap - feat. Freshbooks In this episode of the Pitching PR podcast, I chat with Dave Cosgrave from Freshbooks about an income study they did of self-employed workers. It identified a 28% wage gap between male and female freelancers - but it’s not all ...
09.03.2019 043: PR Lessons From the BeyHive In this episode of the Pitching PR podcast, we are celebrating all things BEYONCE because it’s her birthday on September 4th. To do this today’s guest is Erika Taylor Montgomery of Three Girls Media and we are going to discuss ...
08.27.2019 042: How to leverage your media-coverage for more exposure In this episode of the Pitching PR podcast, Amanda Sutton chats how securing the media hit is only the beginning of your work and shares five tips on how to amplify your coverage and gain more impressions. Relevant Links: www.catalystcc.ca ...
08.20.2019 041: The Art of a New Biz Pitch: 5 Insights In this episode of the Pitching PR podcast, I'm sharing some of my top five insights for creating new business pitches that win over prospective clients. In 2018 I worked on over 50 presentations decks and as of this recording ...
08.13.2019 040: Is the Media Pitch Dead In this episode of the Pitching PR podcast, Amanda Sutton debate whether or not the media pitch is dead - and the answer might surprise you. Relevant Links: www.catalystcc.ca
08.06.2019 039: The Rise of Micro-Influencers In this episode I chat with Jamie Izaks, founder and president of All Points Public Relations, and we discuss the rise of “micro-influencers” and how they help to increase a business’s credibility on social media— even more so than influencers ...
07.30.2019 038: Inside the Newsroom In this episode of Pitching PR, I chat with former journalist turned media relations expert: Christy Laverty. I feel like this chat really speaks to the core intention of Pitching PR, which is to uncover actionable techniques and insights to ...
07.23.2019 037: Christmas in July In this episode, I chat with Gaby Howard, founder of Flaunter.com an online tool to connect media with PR agencies and their clients. We chat about why you need to start pitching for Holiday and Christmas Gift Guides now in ...
07.02.2019 036: Shifts in the PR Industry In this episode, I chat with Shnane Liem-Abbrusci, founder of Vive Social + PR out of Vancouver, Canada. We discuss her career path and what inspired her to start her own agency, how she defines success for herself and her ...
06.25.2019 035: CSR As a Core Agency Value In this episode of the #PitchingPR podcast, we chat with @pillay.nesh, founder of Press Pillay PR, about launching startups, working with lifestyle-tech brands and the importance of having social responsibility integrated into the core values of your agency. Relevant Links: ...
06.18.2019 034: The Life Cycle of Startups and the Role of PR In this episode I chat with Clara Armand-Delille - a former Googler turned founder and Managing Director of her own PR agency, Third Eye Media. We discuss how working with startups is different than established businesses and the role PR ...
06.11.2019 033: The Straight Dope: PR for Cannabis In this episode I chat with Abby Van Den Broek founder of AVDB PR, and we discuss the public relations opportunities for the cannabis industry. We chat about doing PR pre and post legalization, what it is like to work ...
06.04.2019 032: Using Brand Archetypes in PR In this episode of the podcast I wanted to explore the idea of brand archetypes and how we can apply them to the work we do as PR agencies – specifically using them when we are pitching new business and ...
05.28.2019 031: Building an Agency based on Trust In this episode, we chat with Susan Jacobson from Jacobson Strategic Communications about how and why she implements a “flex-work” model at her agency. Flex work is exactly what it sounds like, but what is remarkable is how Susan has ...
05.21.2019 030: Future Proof Your PR Career In this episode, we chat with Andrea Clarke about her new book #FutureFit which is about how to “future proof” your career and the need to upgrade our own capability in ways we may not have considered because she believes ...
05.14.2019 029: How to Pitch an Editor-In-Chief In this episode of the Pitching PR Podcast, I share insights from CoCo Con 2019 and a panel discussion with Vanessa Craft - Editor-In-Chief of Elle Canada. She shared her thoughts on the shifting media landscape, building relationships with media ...
02.05.2019 028: Putting the OOO in Out Of Office Continuing from where we left off last month, Justine and I discuss how to take a vacation from your business without losing any business. Justine Clay is a speaker and business coach for creative entrepreneurs and freelancers. Topics: How Justine ...
01.01.2019 027: 7 Steps for Sustained Success in 2019 It’s the time of year when everyone sets resolutions. In this episode Justine Clay and I discuss how everyone can set attainable business resolutions for the coming year. Justine Clay is a speaker and business coach for creative entrepreneurs and ...
12.06.2018 026: Pitch Like a Pro: Holiday Gift Guides It’s “Christmas in July” and December and honestly kinda feels like all year long. So today, we discuss with Erinn Stewart, a Toronto-based content creator and freelance journalist, the in’s and out’s of creating Holiday gift guides and the best ...
11.06.2018 025: Is the Press Release Dead? Today on the podcast we are asking the question: Is the press release dead? And the three worst rookie mistakes you can make when writing one. To help us decide if press releases still have a pulse is Alistair Clay ...
10.02.2018 024: Film Festivals And Junket Junkies On this episode of Pitching PR, I get to speak with Natalie Petozzi. She explains what it’s like working at film festivals, particularly managing press junkets and dealing with unexpected bumps in the road. Natalie worked as an assistant at ...
08.15.2018 023: Financing A Freelance Business Shannon Lee Simmons is a CFP (Certified Financial Planner), CIM (Chartered Investment Manager, media personality, and founder of the New School of Finance. As the Author of Worry-Free Money, Shannon is considered a trailblazer in the Canadian financial planning industry. ...
07.10.2018 022: Creating a Positive Agency Environment In this episode, we’ll be chatting with Megan Driscoll, CEO of Evolve MKD in New York City. Megan (who founded Evolve MKD) was named one of PR Week’s 40 Under 40 and has received over ten industry award-wins, including Female ...
06.19.2018 021: 5 Tips to Survive Working on Mat Leave Leslie has been on maternity leave for a year. Now, she is back working full time and has some knowledge to share with other working mothers. Tune in to hear Leslie’s insights into managing a business while on maternity leave. ...
04.05.2017 020: How to Boost Your Professional PR Reputation On this episode of Pitching PR, I get the opportunity to speak with Crosby Noricks, the founder and director of PR Couture. We discuss ways in which PR professionals can boost their reputation. Specifically, we talk about branding and raising ...
03.01.2017 019: How to KonMari Your PR Career On Today’s episode, I discuss the effects of a cluttered life with Ivanka Siolkowsky. We dive into the emotional and professional aspects of clutter and how to turn things around. Ivanka Siolkowsky was once an extremely organized teacher who turned ...
02.15.2017 018: How to Recover From an eBlast Mistake On today’s podcast, I had the opportunity to speak with Nicole Murphy, an email marketing guru and fellow podcaster. We discuss the unknown benefits and misconceptions about email marketing, how to use email marketing to grow your agency and how ...
02.01.2017 017: ANXIETY AND AGENCIES: 7 Tips on How To Deal with Anxiety as an Agency Owner Today, I sit down with Ariel Rule, the blogger and owner of freelancefreedomfighter.com, in order to discuss business-related anxiety. Anxiety is a hefty topic and can greatly impact your agency or freelance business, so we go over the possible triggers ...
01.18.2017 016: Investing For Growth Today, I speak with Kim Dawson, who, among many things, is a business strategist and founder of K. Dawson Company. We discuss the ways in which hiring and investing in your PR agency and business can create growth, not just ...
01.03.2017 015: New Year's Career Resolutions On today’s podcast, I have the opportunity to speak with Riana Topan, who is a communications fellow at the Aga Khan Foundation in Uganda. We discuss the benefits of setting career goals at the start of a new year and ...
12.14.2016 014: 5 Experts 5 Insights - Part One Today’s podcast is the first in a two-part series about the key learnings from professionals who have started their own agencies. I sit down with three of the five small business owners and get into what they’ve learned, the importance ...
11.23.2016 013: Maternity Leave and your PR Career Today’s podcast is about navigating maternity leave and your PR career and is cohosted by Jordana Wolch from Environics Communications in Toronto. It takes a village to raise a child and it takes a team to launch a PR campaign ...
11.09.2016 012: How To Be A Compassionate Leader On today’s episode, I sit down with Emotional Wellness Coach, Barbara Erochina, about creating a compassionate workplace. The issue of compassion has risen to the forefront as new research suggests that compassionate workplaces increase employee satisfaction and loyalty. We discuss ...
10.26.2016 011: Pop For Politics Creating a Political Brand with Music On today’s episode, my guest Lorna Freeman and I discuss the strategic role music can play in public affairs. Lorna is an Account Director at Environics Communications in Toronto, working in branding strategy and has incorporated music in her campaigns ...
10.12.2016 010: I'm With Her...Logo The format for today’s minisode is a little different than usual; I have decided to forgo inviting a guest and instead will briefly discuss the 2016 US Presidential Election from a graphic design perspective. It should be noted that this ...
09.28.2016 009: How to Come Back From a Burn Out On today’s podcast, I have the opportunity to speak with blogger and social media consultant, Lizzie Benson. Together, we discuss feeling burnt out from work; why it happens, how to prevent it and how to come back after a burn ...
08.31.2016 008: Dealing with Rejection in PR Today, I welcome back Kamara Toffolo to discuss the cringe-inducing issue of rejection. Rejection is something we all face in both our personal and professional lives. During our conversation, Kamara finds a positive way to spin rejection and how it ...
08.17.2016 007: 5 Tips for Effective 1:1 Management Meetings Today’s episode is a special one for me, as I get to speak with my former boss from P&G; Canada, Melissa Karis. The two of us discuss one-to-one meetings and how important they are to creating positive office culture and ...
08.03.2016 006: 5 Questions to Ask a Perspective Client In this episode of the Pitching PR Podcast, we chat about the five key questions you should be asking all your prospective clients – even before you agree to the first meeting! My guest today is Rhonda Page, a veteran ...
07.20.2016 005: Content Marketing For Agency Growth In this episode of the Pitching PR Podcast, we speak with Creative Director Daniel Francavilla and Sales Strategist Ali Hanif of Now Creative Group. The three of us discuss how to use content marketing to promote your PR business, define ...
07.07.2016 004: Going Solo and the Unexpected In this episode of the Pitching PR Podcast, we discuss a topic close to my heart: starting your own Public Relations business. My guest, Lisa Pasquin, and I discuss the challenges of starting our businesses and what we have learned ...

Older episodes

Pitching PR

What's Pitching PR about?

Download our free app to listen on your phone

Pitching PR episodes:

054: PR Pro Profile: Lindsay Nahmiache

052: Business Framework for a Profitable Agency

051: Audit and Improve your Professional Presence in 4 Key Areas

050: Adding Podcasts To Your PR Strategy

049: 10 Instagram Hacks for PR Pros

048: The State of the Media - feat. Cision

047: Defining your Niche and Cultivating Credibility

046: Digital PR 101

045: Multicultural PR Media Maven

044: Waging War on the Wage Gap - feat. Freshbooks

043: PR Lessons From the BeyHive

042: How to leverage your media-coverage for more exposure

041: The Art of a New Biz Pitch: 5 Insights

040: Is the Media Pitch Dead

039: The Rise of Micro-Influencers

038: Inside the Newsroom

037: Christmas in July

036: Shifts in the PR Industry

035: CSR As a Core Agency Value

034: The Life Cycle of Startups and the Role of PR

033: The Straight Dope: PR for Cannabis

032: Using Brand Archetypes in PR

031: Building an Agency based on Trust

030: Future Proof Your PR Career

029: How to Pitch an Editor-In-Chief

028: Putting the OOO in Out Of Office

027: 7 Steps for Sustained Success in 2019

026: Pitch Like a Pro: Holiday Gift Guides

025: Is the Press Release Dead?

024: Film Festivals And Junket Junkies

023: Financing A Freelance Business

022: Creating a Positive Agency Environment

021: 5 Tips to Survive Working on Mat Leave

020: How to Boost Your Professional PR Reputation

019: How to KonMari Your PR Career

018: How to Recover From an eBlast Mistake

017: ANXIETY AND AGENCIES: 7 Tips on How To Deal with Anxiety as an Agency Owner

016: Investing For Growth

015: New Year's Career Resolutions

014: 5 Experts 5 Insights - Part One

013: Maternity Leave and your PR Career

012: How To Be A Compassionate Leader

011: Pop For Politics Creating a Political Brand with Music

010: I'm With Her...Logo

009: How to Come Back From a Burn Out

008: Dealing with Rejection in PR

007: 5 Tips for Effective 1:1 Management Meetings

006: 5 Questions to Ask a Perspective Client

005: Content Marketing For Agency Growth

004: Going Solo and the Unexpected

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