July 20, 2021

PitchLink: In Conversation with Lora Cecere

36 minutes

In Conversation with Lora Cecere, founder of the research firm Supply Chain Insights.

Lora Cecere is the founder of the research firm Supply Chain Insights. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. Her research is designed for the early adopter seeking first mover advantage. With more than 30 years of diverse supply chain experience, Lora spent 12 years as an industry analyst with Gartner Group, AMR Research, and Altimeter Group.

Lora Cecere

Lora founded Supply Chain Insights after a long and varied experience in selling and research across a very wide spectrum of industries. Supply Chain Insights helps business leaders have first mover advantage by understanding shifts in technology and buying patterns.

In the last decade procurement has become an island within organizations. Procurement has become very automated, making it more efficient, but less effective. Planning processes and manufacturing do not factor material buying, stopping at manufacturing constraints. The supply chains within organizations have become less functional.

Sellers who interact with buying organizations have to contend with multiple stakeholders, but communication within the buying organization is broken, and buying signals are misleading, resulting in dysfunctional supply chains.

These and more insights you never find in the public discourse around Sales and Buying in this candid episode of The Buyer Side Chat.

Run time – 36.10 mins.

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