You already have the strategy. So why aren't you using it?

That list on your phone, in your Notion, in your notebook -- it's full of things you know you need to do. You've paid for the courses. You've downloaded the freebies. You've listened to the podcasts. And yet, here you are, still not doing the thing. This episode is for you.

This is my first episode back from maternity leave after welcoming my daughter Avery, and honestly? Coming back into this work has given me so many unlocks. This episode is one of them. We're not talking about more strategy today. We're talking about why you already have what you need but you're still not moving forward -- and what's actually keeping you stuck.

WHAT YOU'LL HEAR:

- Why the "learning loop" is actually a sophisticated form of procrastination (and how to spot it in yourself)

- The real reason you keep buying courses and never finishing (or implementing) them

- How your subconscious brain is running a protection program that keeps you exactly where you are

- The difference between a strategy gap and a belief gap - and why only one can be solved with information

- A client story that will feel uncomfortably familiar if you've been spinning in overwhelm for months

- Three questions to ask yourself right now that will reveal what you're truly avoiding

- What "safety" actually looks like in your subconscious - money stories, success fear, time stories, and more

- Why subconscious reprogramming (not another course) is what actually breaks the cycle

- What Rewired Retail is and how it combines advanced wholesale strategy with subconscious mindset work

RESOURCES MENTIONED:

- Buyerside Pitch Kit: Your entire wholesale pitch strategy for every type of retailer in one spot. Created for you by a buyer so you know exactly what to say (and when) to convert your pitches. Grab it here!

- Rewired Retail Mastermind: A 6-month high-touch mastermind for scaling product brand founders that rewires your mindset AND uplevels your strategy. Join or get on the waitlist here 

- Listen to Episode 92: The Mindset Shift to Redefine What Success Looks Like (For YOU)

Listen on Apple

Listen on Spotify

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Sit with this: Are you leading for the business you have right now... or the one you're building?

If you’re feeling stuck, overwhelmed, or like things just aren’t clicking fast enough, then this episode is your sign to pause, zoom out, and rethink the way you're showing up in your business.

We’re chatting about what it looks like to lead like the future, next-level version of yourself, and how that simple shift can make a massive impact on your life and business. 

I’m sharing tangible examples, a client story that might sound a little too familiar, and powerful questions to help you rewire the way you make decisions starting right now.

Here’s what you’ll learn in this episode:

• What it means to lead from your future self instead of your current stuck version
• How your subconscious could be keeping you in protection mode (and how to break the cycle)
• The sneaky ways fear shows up in product decisions, pricing, and hiring
• A real-life example of how one client increased her profit by letting go of “just okay” products
• 10+ signs you’re leading from the wrong mindset—and how to shift
• What future-you actually does differently day-to-day
• The #1 question to ask before every business decision moving forward

Ready to make this kind of change in your own business?

Learn more about the Rewired Retail Collective - a 6-month high-touch mastermind that helps you rewire your mindset AND uplevel your strategy.

https://kristinfishercoaching.com/rewiredretail



Or Let’s chat! DM me “REWIRED” on Instagram to chat about whether it’s the right fit for you:

https://www.instagram.com/kristinfishercoaching

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Your Business Is Not the Boss of You (But It Might Be Acting Like It)

Have you ever looked up and realized, “Wait... how the hell did my business start running me?”

This episode is for you if your business was supposed to give you freedom… but now feels like it owns you. We’re chatting about what’s really going on when you’re grinding without growing, and why mindset work(the subconscious kind) might just be the missing piece.

This is my first solo episode back post-maternity leave, and it’s a vulnerable one. I’m sharing how my own business once left me feeling burnt out and working around the clock no matter what I did, how I rewired those beliefs, and how you can do the same to reclaim your role as the actual leader of your product based business.

Inside this episode, you’ll learn:

• Why hustle culture is still running your subconscious—even if you think you’ve “moved on”
• What subconscious programming has to do with your burnout (and how to rewire it)
• The beliefs that are silently sabotaging your growth
• What it really means to step into your role as the leader of your business
• The power of creating white space in your calendar (and life)
• Why your version of success must be defined by you (and no one else)

Resources Mentioned in this episode:

• Episode 92: Define Your Version of Success
• Join the Rewired Retail Mastermind HERE
• OR DM me “REWIRED” on IG @kristinfishercoaching to chat: 

Enjoy the chat! 

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

E-commerce sales feeling stuck?

You’re showing up everywhere - Instagram, TikTok, trade shows, blogs, but it still feels like you’re spinning your wheels and not seeing the return on your effort… you need to hone your efforts.

In today’s episode, we’re chatting how to grow your e-commerce revenue by doing more focused work - and cutting out the extras. 

I’m walking you through the two key areas that actually move the needle in your DTC sales: growing your audience (getting more eyeballs) and optimizing for conversion (making it easier for people to buy). That’s it. That’s the formula. But within that, there are strategies that most product-based businesses are overlooking.

You'll Learn:

• The 2 key levers that actually drive e-commerce revenue
• What most brands are getting wrong about blog traffic and conversion
• The pop-up and email sequence strategy that finally started converting cold traffic
• How to create sticky, bingeable blog content that builds trust and drives revenue
• Why meeting your customer where they are is the name of the game to optimize your efforts

Master Pinterest for Product Based Businesses: interview with Pinterest expert Meagan Williamson. Listen to Episode 80 HERE

Uplevel your mindset and your assortment & retail strategy inside Rewired Retail. Join HERE

RESOURCE RECOMMENDATIONS:

Need help with your Email Automations? Check out Email Badassery HERE

Need to optimize your Shopify website and have it start doing more heavy lifting? Checkout Shopify Secrets HERE

Feeling lost with Pinterest?

Check out The Pinterest Marketing Toolkit HERE

Or to dive deep into your Pinterest strategy, get on the waitlist for one of my all-time favorite courses, Pin Potential HERE. 

**Note: I may make a small affiliate commission from links shared (but know that I always 100% stand behind anything that I recommend!)

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

In this episode of the Buyerside Chat, we’re honored to chat with the incredibly inspiring Rebecca Woolbright - licensed surface designer, illustrator, product educator, and the creative force behind Rebecca Jane Woolbright.

For over a decade, Rebecca has turned her artwork into vibrant, giftable products stocked in stores nationwide. She's not only grown her own product-based business, but now also teaches artists how to confidently source products, work with factories, and scale without burnout.

This conversation is filled with gold. From starting scrappy with just three SKUs of washi tape, to now launching new product categories and a game-changing app. Kristin and Rebecca talk candidly about navigating the not-so-linear journey of product-based entrepreneurship, manufacturing both domestically and overseas, building resilience, and staying creative while growing a business.

In this episode, we cover:

• How Rebecca built her brand from a nap-time side hustle to a thriving business
• Lessons from 10 years of manufacturing and product development
• What most people miss when sourcing overseas (and how to avoid it)
• How tariffs and global changes are impacting small product-based businesses
• The mindset of launching a new product (and even an app) from scratch
• The importance of letting yourself be a scrappy beginner again and again

Whether you're brand new or 10+ years into your product business, this conversation is a reminder that your journey doesn’t have to be linear - and magic can happen when you just start.

Enjoy the chat! 

CONNECT WITH REBECCA:

Shop Rebecca Jane Woolbright: www.rebeccajanewoolbright.com  

Manufacture Awesome: https://www.manufactureawesome.com/

Connect on Instagram:

@rebecca_jane_woolbright

@manufacturer_awesome

CHECK OUT REBECCA’S COURSES & RESOURCES:

Manufacture Awesome

Mini Course to Use Streak for your Wholesale CRM: Automate & Scale

Map out your product launches: Launch Line App

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

An absolute must-listen if you’re serious about scaling your product business profitably.

While I’m on maternity leave, I’m re-airing some of the most impactful Buyerside Chat episodes, and this one dives into one of the most important (and hardest) skills you’ll ever learn as a product-based business owner: the ability to edit your product line without emotion.

When your business is small, creativity leads the way, and that’s a beautiful thing. But when you’re growing, scaling, and reinvesting back into inventory, emotion can quietly become one of your biggest profit killers.

In this episode, I’m breaking down how buyers actually think when they evaluate assortments, and how you can start making decisions like a CEO instead of an artist, creator, maker or new boutique owner who’s emotionally attached to every product.

We talk about why having too many SKUs hurts conversion, how to identify what’s driving the majority of your revenue, and how editing your collection can instantly improve cash flow, margins, and clarity - for both you and your customers.

If you’ve ever:

• Felt overwhelmed by how many products you carry
• Struggled to let go of a once-beloved bestseller
• Wondered why sales feel stagnant despite adding more SKUs
• Or felt stuck between creativity and profitability

This episode will give you the framework and the confidence that you need to edit with intention.

• Why editing is one of the most important buyer skills you can learn
• How emotion sneaks into product decisions (and how to remove it)
• Why fewer choices often lead to higher conversion
• The 80/20 rule and how it applies to your product line
• How to identify “dead weight” SKUs in your assortment
• Why bestsellers sometimes need to replace—not sit next to—older products
• How edited collections improve profit, clarity, and buyer confidence
• When more SKUs make sense (and when they absolutely don’t)

Enjoy the chat! 

FREE RESOURCE FOR YOU!

Grab the Retail Terms & Formulas Cheat Sheet HERE to help you speak the buyer language (with your wholesale buyers AND within your own retail business). 

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

I'm currently soaking up newborn snuggles during my maternity leave, so over the next few weeks I’m re-airing a few of my most downloaded and requested episodes of all time.

This episode originally aired on February 17, 2025 - but it’s still full of relevant strategy! 

If your brain is buzzing with product ideas (and your calendar is packed with launch dates)… but you're not sure how much newness your brand really needs or how often you should be dropping collections—this episode is for you.

We’re chatting about what buyers actually want to see from your product assortment, how to stop overwhelming your customers and yourself, and how to bring in just the right amount of newness to stay relevant without staying stuck on the launch hamster wheel.

Here’s the deal: more products ≠ more profit. And in this episode, I’m giving you the exact questions to ask yourself to sharpen your strategy, clean up your assortment, and fine-tune your collection calendar in a way that makes sense for your brand.

Whether you're planning your next product drop or rethinking your whole line, this episode will help you zoom out and make strategic decisions like a buyer—not just a creator.

What you’ll learn in this episode:

• Exactly how many collections you need per year
• The ideal timing for your major and mini product drops
• How to balance launch energy to avoid burnout
• What wholesale buyers and retailers actually want from your newness
• How to evaluate whether your product ideas are adding real value
• 5 questions to ask before adding a new product to your line
• Why bestsellers deserve a second (and third) spotlight
• What needs to go away before you bring something new in

Enjoy the chat! 

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Trade show season is here. And whether you’re there showing your brand, walking the show floor to buy for your store, or watching from your phone dreaming of getting there, this episode will help you make the most of it.

Originally aired in February 2024, this conversation got such great feedback that I had to bring it back. The strategies are still just as relevant because they go beyond trends and into what actually drives retail growth this time of year.

In this episode, I’m diving into:

• How to follow up with buyers after a trade show (and the #1 mistake most brands make)
• Creative ways to stay on buyers’ radars - even if you’re not at the show
• A simple way for buyers to maximize their open-to-buy budget and avoid overbuying
• How to use trade show season as an opportunity for connection—not just transactions

Whether you're a product-based brand or a buyer, you're going to leave this one with fresh ideas and smart strategies to make this season work for you.

Mentioned in this episode:

→ Want more pitch strategy? Grab the Buyerside Pitch Kit HERE

Let’s turn trade show season into growth season!

Enjoy the chat. 

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

This Might Be Why Your Wholesale Pitches Aren’t Converting…

Wholesale pitching: you either feel on fire or totally frazzled. In this episode, I’m pulling back the curtain on the most common wholesale pitching mistakes I’ve seen from both sides of the buyer table—and exactly how to fix them.

With nearly 20 years as a corporate retail buyer and running my own product-based business, I’ve seen thousands (yes, thousands!) of pitches—and I can tell you, most of them are missing the mark. From copy-paste templates to long-winded origin stories, there’s a lot that’s holding your emails back from actually converting.

In today’s chat, I’m sharing:

• The biggest mistakes I see brands making in their pitches
• What to do instead to actually get a buyer's attention
• How to tailor your pitch (without rewriting it from scratch every time)
• Why NOT following up is killing your wholesale strategy
• And a sneak peek at my brand-new Buyerside Pitch Kit - your complete guide to writing pitches that get replies.

Let’s make your pitching process faster, better, and way more effective.

Here’s what you’ll learn in this episode:

• Why buyers can spot a copy/paste template a mile away
• How to stop making your pitch all about you
• The structure that makes your pitch skimmable and clear
• How many follow-ups you actually need to be sending
• The biggest mindset shift you need to pitch like a pro
• How to know when to let a dream retailer go (yep, really)

Mentioned Resources:

• Grab the Buyerside Pitch Kit HERE

Enjoy the chat! 

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

You’re probably somewhere between deep rest mode and itching to crack open your laptop. You want to plan your 2026, but also? You’re fried.

Let’s fix that.

In this short and sweet solo episode, I’m pulling back the curtain on how I approach sustainable, aligned strategic planning—especially during this weird in-between week when the year is technically over but your brain is still buzzing.

You’ll learn why most goal-setting strategies don’t work for product-based founders (especially right after Q4), and how to shift into planning in a way that honors your energy, your life, and your leadership capacity.

This one’s for you if you’re ready to let go of pressure-filled plans that make you feel like a failure by February and actually build a business plan that supports the life you want.

Let’s dive in.

• Why January energy can trick you into overcommitting
• The 3 questions I always ask myself before setting business goals
• How to factor your real life (yes, the messy parts) into your strategic plan
• What to do before you set revenue targets
• Why less is more when it comes to your 2026 strategy
• How to make your plan feel good—not like a pressure cooker

• The self-paced Goal Setting Workshop: kristinfishercoaching.com/goalsettingworkshop
• Optional Add-On the LIVE Strategic Planning Session (Jan 9, 2026): Available at checkout!
• Already purchased the Goal Setting Workshop? Check your email for the invite link!

Inside the Faire Bootcamp Back Pocket Quarterly Coaching Membership? You get the Jan 9th session free!

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE

Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp

READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)

LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]