Today we’re chatting about the million-dollar question: how do you know what product to bring in (and when)?

With retail shifting so quickly, it's key to understand what your wholesale buyers and your DTC customers not only want, but more importantly, what they NEED. 

In this episode, you’ll learn about:

• How to determine the ideal number of product launches for your brand 
• Timing strategies for delivering your product collections 
• Key insights into what your buyers truly need from you
• Four questions to ask yourself when determining if a product idea is right for your line (and will add to your bottom line!)

This convo will really help you get inside the mindset of a buyer to bring more strategic thinking to your collection planning. 

Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

In this episode, Kristin chats with Pinterest marketing expert Meagan Williamson about how to leverage Pinterest and other platforms for your product based business growth. You'll discover:

• The benefits of a mixed-content strategy, using videos and images to broaden your reach and visibility
• Tips for utilizing text overlays on Pinterest to help the algorithm identify your audience
• The role of different marketing channels in discovery and customer engagement
• Strategies for repurposing content across platforms
• The importance of sustainable marketing strategies that don’t require constant hands-on involvement

Meagan also shares insights from her 10+ years of marketing working with product brands to create an omnichannel content strategy that builds community and drives sales. Plus, learn about her favorite strategies for evergreen marketing on Pinterest! 

Tune in to learn practical tips that can transform how you market your products and grow your business, sustainably and efficiently both on and off of Pinterest.

Enjoy the chat!

ABOUT MEAGAN: 

Meagan Williamson is a Pinterest marketing expert dedicated to helping businesses achieve sustainable growth with proven Pinterest strategies. With a passion for simplifying marketing, Meagan empowers entrepreneurs to captivate audiences, boost visibility, and create lasting success by driving meaningful results and building strategies that scale over time.

CONNECT WITH MEAGAN: 

Get on the Waitlist for Pin Potential: https://pinpotential.com/?affiliate=kristin_fisher

Join the FREE Pinterest Challenge HERE

Download the FREE Resource: Pinterest Image Guide

**Please note that Kristin may receive commission from the above referral links.

CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

If the idea of creating content on multiple platforms stresses you out… this episode is going to re-frame your mindset and show you how easy it can be. 

In this episode, I chat with business mentor & content marketing strategist Sarah Weiss of On Brand By Sarah. 

In this episode, you’ll hear:

• Practical advice on diversifying your platform presence and why it’s crucial to not rely solely on one platform.
• The power of storytelling and how transparency can build strong customer connections and loyalty.
• The potential of live shopping on TikTok to create personal connections and boost sales.
• Sarah's tried-and-true methods for managing content creation, from batching to off-the-cuff posts.
• How product-based businesses can capitalize on the advantage of building email lists.
• Creative strategies beyond coupon codes, like quizzes and gift guides, to grow your email list.

Ready to take your brand's social presence to the next level? Grab a pen and get ready to learn all the insights from Sarah Weiss!

Enjoy the chat!

ABOUT SARAH: 

Sarah is a business mentor and content marketing strategist specializing in short-form video (LIKE TIKTOK!) She gets brands and biz owners visible online using the power of video so they can tell their stories, sell their ish, and feel GOOD while doing it!

When she's not nailing it on social, Sarah loves going to wineries with her hubby, cuddling her dogs, and jamming out to Broadway show tunes!

CONNECT WITH SARAH:

https://onbrandbysarah.com/

https://www.instagram.com/onbrandbysarah

Https://www.tiktok.com/@onbrandbysarah

CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

GRAB THE GOAL SETTING WORKSHOP >> HERE!

Before you sit down to set your 2025 goals, you need to take a moment to do a few key things that will help you to create the most profitable strategies for your product business. 

Inside this episode, you’ll hear: 

• The importance of hindsighting your business (and how it will save you time and make smarter decisions!)
• How to evaluate whitespace opportunities in your product based business
• What it means to look a channel selling in your business
• And how this information helps you to prioritize and allocate your time effectively

Plus! I share more about the upcoming Best Year Yet 2025 Goal Setting Workshop. Inside this workshop, you will create a profit-focused strategy for your year.

This is your year to

• get clarity on what will really move the needle in your business
• prioritize your life just as much as your business goals
• Set next level, achievable goals that will drive more PROFIT in your biz (without burnout)

To get instant access to the workshop, sign up here: https://kristinfishercoaching.com/goalsettingworkshop

CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

The holidays can bring up all the feels… especially if you are navigating challenges in your life and/or your business. Inside this episode, you are getting a front seat to a chat with my biz bestie that came in a moment when I really needed it most. 

Disclosure: she did give me permission to share this message!

Inside this episode, you will hear:

• The importance holding space for all of your feelings
• Permission to let yourself release guilt around success when life is challenging
• Managing seasons of life 
• Practicing gratitude without falling into the trap of toxic positivity 
• And finding joy during the holidays when things may not be going to plan

Enjoy the chat!

DoGood Candles Instagram Post referenced in this episode can be found HERE

CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

In this episode, I sit down to chat with Sarah Hart, an innovative entrepreneur and founder of Simply Curated and sister brand Hart & Co Home to delve into Sarah’s journey of working in the early days of social media, creating a brand by listening to her customers, and navigating the world of being a viral content creator. 

You’ll hear:

• The evolution of Sarah’s entrepreneurial ventures, from curated vintage to candles to food content creator
• How Sarah utilizes social media platforms like Instagram, TikTok, and YouTube to expand her brand presence and her plans to dive into long-form content creation.
• Insightful advice on understanding market strategies, product suitability, and the value of small but reliable retail partnerships over larger, inconsistent ones.
• The importance of transparency and authenticity in sharing financial realities and overcoming the challenges of starting a business without a safety net.
• Practical strategies for content creation, including how Sarah harnesses the power of algorithms and keywords to achieve viral success and engagement.
• The personal side of entrepreneurship as Sarah shares her experiences of integrating her cooking passion into her brand and balancing multiple ventures.
• A candid discussion on the impact of the pandemic on small businesses, highlighting the significance of financial resilience and strategic adaptability.
• Real-world examples of successful retail partnerships and the lessons learned from both triumphs and setbacks in big retail deals.

Prepare for a deeply insightful conversation that covers the highs and lows of entrepreneurship, strategic content creation, and the authentic experiences that shape Sarah Hart’s multifaceted career.

Enjoy the chat! Links to all the mentioned resources and Sarah’s social media platforms are available in the show notes.

Connect with Sarah!

Simply Curated

Shop!

Instagram

Hart & Co Home

Etsy

Instagram

Simply Sarah Hart

Substack

Instagram

TikTok

CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

DOORS ARE OPEN! JOIN THE FAIRE BOOTCAMP >> HERE!

Feeling overwhelmed by holiday prep? This episode will guide you through optimizing your efforts and making the most of this crucial season. When the chaos of the holiday season kicks in - we want you to be laser focused on your profit drivers (i.e. what WORKS in your business) and NOT reinventing the wheel. 

In today’s episode, we’re chatting about how you can maximize the final weeks of the year. 

You’ll hear:

• The importance of concentrating on your best-selling products
• How major retailers are adjusting their Black Friday strategies
• Why you should avoid reinventing the wheel in Q4
• Effective marketing channels and prioritizing what actually works for YOUR business
• How to treat your VIP customers and retailers to drive more sales
• Creative collaborations to get new eyeballs on your products

Let’s get focused and make these next few weeks count!

Enjoy the chat! 

CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcast

Part two! The Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success. 

In this second episode of the two-part series, we’re focusing the conversation on VISIBILITY… Because Retailers need to know about your product in order to buy your product! 

We know that wholesale growth is a numbers game, so I’m breaking down visibility strategies to get your brand top of mind for your retailers before market starts. 

Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcast

The Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success. 

In this first episode of the two-part series, you’ll hear

• What your retailers are focused on during Q4 & how THEY prep for the market
• How you can use this knowledge to your advantage
• And one key strategy that you can implement on your Faire page right now to prep your brand for market

Enjoy the chat!

CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

Are you leveraging Etsy to it’s full potential? The holiday season is upon us & consumers are shopping earlier and earlier every year. 

The Etsy platform meets shoppers where they are at and serves up thousands of products to shoppers… and we want your product to be at the top of that list! 

But how?

Inside this episode, I chat with Etsy expert, Dylan Jahraus about exactly how you can do that. 

You’ll hear: 

• How to leverage etsy during peak holiday season
• How to position your product as a gift item during gifting season
• What successful brands on the platform are doing right now
• Plus lessons learned in corporate ecommerce merchandising 

Give it a listen!

About Dylan:

Dylan Jahraus is a seasoned ecommerce expert with over 10 years of experience and went from corporate e-commerce to making over $1M profit on Etsy, Amazon and Shopify. She and her team now help thousands of Etsy Sellers grow with corporate e-commerce principles through her 1:1 coaching program, the Ultimate Etsy Course. Outside of being a CEO she's also a military spouse and a mom of two boys.

Connect with Dylan:

Book a FREE Strategy Call: https://calendly.com/dylanjahraus/program-strategy-call

Free 16-Step Checklist Daily Actions For Etsy: https://dylanjahraus.mykajabi.com/pl/2147677557

Instagram: https://www.instagram.com/dylanjahraus/

Website: https://dylanjahraus.com

CONNECT FURTHER WITH KRISTIN!

Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE

Ready to scale on Faire? Check out The Faire Bootcamp

Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]