
Sign up to save your podcasts
Or


We’re breaking down two very different fears that shape how product-based business owners run their business: the fear of failing, and the fear of actually succeeding.
One keeps you procrastinating.
The other keeps you capped, even when you swear you want more.
If you've ever felt weirdly stuck right before your next stretch of growth, this one's for you.
WHAT YOU'LL LEARN:
Enjoy the chat!
Join me live on September 17, 2026 for the FREE Faire Success Blueprint Workshop, where I'm walking you through my exact strategy for success on Faire.
Reserve your free seat HERE
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
You look really successful on the outside. Your bank account says something else.
If revenue keeps climbing but profit feels like it's standing still, this episode is your next step.
So many wholesale brands miscalculate their profitability, and it's not because you're bad at math. It's because most founders stop at product level margin instead of looking at the real cost of fulfilling every wholesale order.
In this chat, I'm breaking down the full profitability formula, the three profitability traps I see over and over inside my client work, and exactly how to diagnose (and fix) a margin problem without panicking or slashing your prices overnight.
WHAT YOU'LL LEARN:
- Why "my product margin is 80%" doesn't actually tell you if you're profitable
- The full formula for calculating your real profit per wholesale order, not just gross margin
- Every hidden cost quietly eating your margin that you're probably not tracking
- The story behind my most profitable looking holiday season that almost broke me
- The 3 profitability traps I see constantly with wholesale brands
- Why your opening order minimum might be costing you money
- How having too many SKUs hurts your bottom line, even when customers love the variety
- The right way to think about raising your wholesale pricing without losing accounts
- A simple framework for diagnosing exactly where your margin is leaking
Enjoy the chat!
Join me live on September 17, 2026 for the FREE Faire Success Blueprint Workshop (updated with brand new content for 2026), where I'm walking you through exactly how top performing brands set up their entire Faire presence, page, pricing, buyer outreach, and email automations, all on top of the profitability foundation from this episode.
Reserve Your Free Seat HERE
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
Faire Summer Market wrapped a few weeks ago. I have some thoughts.
I spent days during and after market scraping Reddit, Threads, Instagram, and Facebook groups, plus polling my own Back Pocket members, to find out what actually happened underneath the highlight reels.
No matter what your market looked like, it doesn't decide whether you can run a successful wholesale business. In this episode, I'm digging into what happened at Faire Summer Market July 2026, the pattern I saw between brands who prepped early and brands who showed up last minute, and why repeat retailers carried more of this market than new ones.
Then we get into the tactical tweaks retailers are talking about right now (your direct link, your photography, your email strategy) before closing with the mindset shift you need heading into Q4.
WHAT YOU'LL LEARN:
- Why the brands that started prepping six to eight weeks out had noticeably different markets than the ones who showed up cold
- The pattern behind this year's market: more repeat retailers, fewer new ones, and what that says about where buyers' heads are at right now
- A stat from Faire's own Q2 2026 report that should give you confidence about independent retail (brick and mortar is actually outpacing online)
- Why retailers are buying tighter, more often, and closer to their actual need, and what that means for how you pitch
- The direct link mistake that's costing brands their margin, straight from what buyers are saying
- Where AI generated photography is helping brands, and where it's costing them the sale
- Why your Faire email campaigns are getting buried during market, and the automation fix that doesn't touch your weekly send limit
- The mindset shift to make before Q4 so you stop tying your worth to your order count
Enjoy the chat!
REFERENCED IN THIS EPISODE:
Faire’s Q2’26 Independent Retail Report
Episode 102: Interview With Faire CRO Jennifer Burke
Episode 113: How To Use Faire Email Automations To Grow Wholesale Sales
Grab the FREE Faire Email Automations Guide
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
This one came out of putting my daughter down for her first nap of the day and realizing I'd been putting off recording this episode.
Not because I didn't have anything to say. Because some part of me needed everything to look a certain way before I could say it. Five months into motherhood, I don't have that luxury anymore, and it tapped me into something I thought I'd already worked through.
I always knew what perfectionism looked like at the big picture level: the polished business, the huge revenue number. What I missed was the smaller layer underneath, running my workflows, my content, my own business, without me even clocking it.
This episode is about finding that layer in your business too.
WHAT YOU'LL LEARN
- Why perfectionism almost never shows up as just one layer
- The sneaky way "I need the workflow figured out first" is actually perfectionism in disguise
- How to catch the moment you've become the bottleneck in your own business
- The "rising water level" metaphor for what scaling actually feels like
- What "done is better than perfect" actually means (it does not mean rushed or sloppy)
- How a season of life forces a new definition of "enough," and why that's not a bad thing
- One question to ask about what you've been sitting on until it's "ready"
- What the "high views, low orders" combo is really telling you about a product listing
- How to pull your order summary and build a personalized VIP outreach list before market opens
- The three retailer groups worth your attention right now and exactly how to reach each one
- How to use AI to analyze your own Faire data and figure out the single biggest needle mover for your business
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
Your Faire analytics are sitting right at your finger tips… and most brands are barely glancing at them before one of the biggest traffic windows of the year hits.
This episode is your pre-market analytics audit. Not a data-nerd deep dive, not a spreadsheet lecture. Just four specific areas inside your Faire analytics dashboard that can tell you exactly where to focus your energy before the Faire Summer Market opens — and what to do about it.
We're in the final stretch before market kicks off, and buyers are already building their carts.
The question is whether your brand is ready for the traffic surge that's coming. I'm breaking down four analytics you already have access to right now, what each one is telling you, and the single action to take with each one so you go into market week with intention instead of guesswork.
WHAT YOU'LL LEARN
- What buyers are actually doing on Faire in the two weeks before market opens
- Why retailers can save and favorite your products without you ever knowing — and what you CAN see instead
- The #1 sign your Faire page has a discoverability problem and how to fix it before market traffic spikes
- How to use your product-level analytics to lead with your proven performers (not just your personal favorites)
- The stat directly from Faire on how much adding new products boosts your ranking — and why you need to pump the brakes on that advice
- Why a low conversion rate right now becomes a much bigger problem during market week
- What the "high views, low orders" combo is really telling you about a product listing
- How to pull your order summary and build a personalized VIP outreach list before market opens
- The three retailer groups worth your attention right now and exactly how to reach each one
- How to use AI to analyze your own Faire data and figure out the single biggest needle mover for your business
RESOURCES MENTIONED
- Read the full blog article on The Buyerside Blog HERE
- Episode 114 | Faire Buyer Archetypes: Listen on Apple | Listen on Spotify
- Episode 113 | Faire Email Automations: Listen on Apple | Listen on Spotify
- Faire Market Prep Planner (Free resource!): HERE
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
If your wholesale strategy revolves around one type of buyer, you're leaving real money on the table. And the frustrating part? You probably don't even know it.
Most brand founders are pitching, optimizing, and pricing for one buyer in their head… usually the independent boutique owner. But there are four distinct buyer archetypes showing up on across the wholesale landscape, and each one buys completely differently.
In this episode, I'm breaking down a framework I use to look at the entire wholesale buyer landscape — not just Faire, but your entire wholesale strategy.
I'm walking you through four buyer archetypes and covering their psychology, buying behavior, what they need from you, and how to speak to each one. Whether you're optimizing your Faire page, writing pitch emails, or setting your minimums, this framework will completely change how you think about your strategy.
WHAT YOU'LL LEARN
- Why picturing only one type of buyer is costing you accounts and reorders you don't even know you're missing
- The two axes that define every wholesale buyer — and why understanding both changes everything
- What a Discovery Buyer needs to feel safe enough to place their first order with you (hint: it's not just low minimums)
- Why the Curating Buyer is probably who you've been pitching all along — and what actually makes them come back
- The surprising buyer type that reorders constantly, requires almost zero ongoing effort, and most brands completely ignore
- What an Account Buyer is looking for that has nothing to do with your product — and why you'll lose them before the conversation even starts if you miss it
- What Faire's new "business use" buyer category and Faire Plus pilot program mean for your wholesale opportunity right now
- How to audit your own Faire page and pitch strategy to see which archetypes you're actually speaking to — versus which ones you're accidentally turning away
RESOURCES MENTIONED
>Unlocking Faire Private Podcast: https://kristinfishercoaching.com/unlockingfaire
>Buyerside Pitch Kit: https://kristinfishercoaching.com/pitchkit
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
There's a marketing feature sitting inside your Faire portal right now that most brands have never touched. It doesn't count against your campaign limits. And it can reach retailers who have already opted out of your regular marketing emails. This episode is your sign to go turn it on.
In this episode, I'm breaking down Faire email automations — a feature that rolled out to all brands in early 2026 and has the potential to do a serious amount of heavy lifting for you heading into Faire Market Week.
I cover what they are, where to find them, and the four I'd prioritize before market opens. Plus, I'm sharing something I learned directly from my Q2 call with the Faire team that most brands don't know about.
WHAT YOU'LL LEARN:
- What Faire email automations are and exactly where to find them in your portal
- Why these automations are completely separate from your campaign send limits (yes, really)
- The surprising fact about retailers who've opted out of brand marketing emails — and how automations change the game for you
- The 4 automations to prioritize before Summer Market opens
- Why automated emails convert at a dramatically higher rate than broadcast campaigns
- How to write your automation copy so it actually sounds like you and converts
RESOURCES MENTIONED:
> Watch the free Faire Success Blueprint Workshop: kristinfishercoaching.com/faireblueprint (or DM me "BLUEPRINT" and I'll send the link straight to you)
> Grab the free Market Prep Planner: kristinfishercoaching.com/marketplanner
> Join the Faire Bootcamp: kristinfishercoaching.com/fairebootcamp | DM “BOOTCAMP” on Instagram
> Listen to Episode 90 for your 3-step summer market framework:
Listen on Apple: https://podcasts.apple.com/us/podcast/replay-one-thing-you-should-focus-on-now-to-prep-for/id1648564568?i=1000714152265
Listen on Spotify: https://open.spotify.com/episode/2IHKztFhLtxK6J0AcCE9ud?si=1mIM84HwTCW3rvUmj2Qs6Q
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
You already have the strategy. So why aren't you using it?
That list on your phone, in your Notion, in your notebook -- it's full of things you know you need to do. You've paid for the courses. You've downloaded the freebies. You've listened to the podcasts. And yet, here you are, still not doing the thing. This episode is for you.
This is my first episode back from maternity leave after welcoming my daughter Avery, and honestly? Coming back into this work has given me so many unlocks. This episode is one of them. We're not talking about more strategy today. We're talking about why you already have what you need but you're still not moving forward -- and what's actually keeping you stuck.
WHAT YOU'LL HEAR:
- Why the "learning loop" is actually a sophisticated form of procrastination (and how to spot it in yourself)
- The real reason you keep buying courses and never finishing (or implementing) them
- How your subconscious brain is running a protection program that keeps you exactly where you are
- The difference between a strategy gap and a belief gap - and why only one can be solved with information
- A client story that will feel uncomfortably familiar if you've been spinning in overwhelm for months
- Three questions to ask yourself right now that will reveal what you're truly avoiding
- What "safety" actually looks like in your subconscious - money stories, success fear, time stories, and more
- Why subconscious reprogramming (not another course) is what actually breaks the cycle
- What Rewired Retail is and how it combines advanced wholesale strategy with subconscious mindset work
RESOURCES MENTIONED:
- Buyerside Pitch Kit: Your entire wholesale pitch strategy for every type of retailer in one spot. Created for you by a buyer so you know exactly what to say (and when) to convert your pitches. Grab it here!
- Rewired Retail Mastermind: A 6-month high-touch mastermind for scaling product brand founders that rewires your mindset AND uplevels your strategy. Join or get on the waitlist here
- Listen to Episode 92: The Mindset Shift to Redefine What Success Looks Like (For YOU)
Listen on Apple
Listen on Spotify
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
Sit with this: Are you leading for the business you have right now... or the one you're building?
If you’re feeling stuck, overwhelmed, or like things just aren’t clicking fast enough, then this episode is your sign to pause, zoom out, and rethink the way you're showing up in your business.
We’re chatting about what it looks like to lead like the future, next-level version of yourself, and how that simple shift can make a massive impact on your life and business.
I’m sharing tangible examples, a client story that might sound a little too familiar, and powerful questions to help you rewire the way you make decisions starting right now.
Here’s what you’ll learn in this episode:
Ready to make this kind of change in your own business?
Learn more about the Rewired Retail Collective - a 6-month high-touch mastermind that helps you rewire your mindset AND uplevel your strategy.
https://kristinfishercoaching.com/rewiredretail
Or Let’s chat! DM me “REWIRED” on Instagram to chat about whether it’s the right fit for you:
https://www.instagram.com/kristinfishercoaching
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
Your Business Is Not the Boss of You (But It Might Be Acting Like It)
Have you ever looked up and realized, “Wait... how the hell did my business start running me?”
This episode is for you if your business was supposed to give you freedom… but now feels like it owns you. We’re chatting about what’s really going on when you’re grinding without growing, and why mindset work(the subconscious kind) might just be the missing piece.
This is my first solo episode back post-maternity leave, and it’s a vulnerable one. I’m sharing how my own business once left me feeling burnt out and working around the clock no matter what I did, how I rewired those beliefs, and how you can do the same to reclaim your role as the actual leader of your product based business.
Inside this episode, you’ll learn:
Resources Mentioned in this episode:
Enjoy the chat!
GROW YOUR WHOLESALE BUSINESS:
Retail Pitching👇
1) Get the Buyerside Pitch Kit to uplevel & simplify your wholesale pitching. Get yours HERE
Faire Growth👇
1) Join me LIVE on September 17, 2026 for the FREE Faire Success Blueprint Workshop. Reserve your seat HERE.
2) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE
3) Ready to take action and scale on Faire? Check out The Faire Bootcamp
READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?
Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.
(Doors open to limited seats in May 2026)
LET'S CONNECT!
Want to leave a Question to air on the podcast (OR leave a little podcast love note)?
CALL IN TO THE ‘BUYER HOTLINE’ HERE
Website: kristinfishercoaching.com
Instagram @kristinfishercoaching
Contact: [email protected]
From the publisher's feed

3,444 Listeners

2,785 Listeners

4,585 Listeners

512 Listeners

12,077 Listeners

283 Listeners

865 Listeners

886 Listeners

38 Listeners

68 Listeners

215 Listeners

6,439 Listeners

19,270 Listeners

191 Listeners

12,495 Listeners