Let’s talk about how NOT to burn yourself to a crisp this Q4.

If you're listening to this in real time, the retail holiday season has officially kicked off. Whether you’re a product brand or an independent retailer, it’s game time. Here’s the thing: Q4 doesn’t just reward great strategy, it exposes the cracks. It amplifies what’s working and what’s definitely not.

In this episode, we talk about how to protect your peace and your profit through the most chaotic (and lucrative!) time of year.

I'm giving you the full rundown on in-season strategy: how to be nimble with your promos, what metrics to track now (not later), and how to simplify to amplify your results without totally draining your energy.

Whether you’re riding high on early sales or feeling like you're drowning in to-dos, this episode is going to help you finish the year strong—without sacrificing your sanity in the process.

Here’s what we’re diving into:

• Why Q4 magnifies what’s working (and what’s not)
• The biggest mindset shift I want you to make this season
• How to audit your promos and marketing to align with what’s actually selling
• What metrics you need to track post-Cyber Monday (and why!)
• Tactical tips to protect your energy AND boost your revenue
• What wholesale buyers are doing right now—and how you can support them
• Why doing less but better is the vibe for the rest of the year

Whether you’re selling DTC, wholesale, or both, you’ll walk away with actionable steps you can implement TODAY to make this your most profitable and peaceful Q4 yet.

Enjoy the chat!

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