The Missing Element in Your eCommerce Strategy: How to Create Discovery Moments That Drive Sales

Feeling like something's missing from your online store experience? You're not alone. New research shows 76% of online shoppers feel eCommerce has lost its spark, and a staggering 79% describe the experience as lonely.

In this tactical episode, I'm breaking down exactly how to rekindle the joy of discovery in your online store – transforming the shopping experience from functional to memorable. Based on findings from the "Spark of Discovery" study, I'll show you how to create those magical moments that turn browsers into loyal customers.

From gamification strategies and personalization techniques to video implementation and surprise-and-delight tactics, you'll learn proven ways to bring emotional connection back to your online shopping experience.

Tune in to learn:

Don't miss the full show notes with links to all the tools, courses, and episodes mentioned, plus access to the complete Criteo report that inspired this conversation.

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Struggling to stand out in a noisy eCommerce world? This episode holds the key.

With customer acquisition costs climbing and third-party data becoming less reliable, the eCommerce brands that thrive in 2025 will be the ones that truly know their customers. In this replay-worthy episode, I’m breaking down exactly how to collect and use zero and first-party data to create hyper-personalized shopping experiences that increase conversions and drive repeat purchases.

From the right tech tools to the best quiz platforms, plus real examples of how to use customer insights to level up your email flows, campaigns, and website—this episode is your roadmap to making every interaction count.

Tune in to learn:

The difference between zero and first-party data (and why it matters)

What data to collect based on your product type

How to leverage email, quizzes, and segmentation for personalization that actually works

My favorite tools (and the ones to avoid) for collecting and using customer data

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Overthinking every move in your biz? You’re not alone.

I’m diving into the real reason you’re not making progress—and spoiler alert, it’s not because you need another course or a better strategy.

We’re talking about what happens when you stop trusting yourself, why imperfect action is often the best kind, and how to start rebuilding that decision-making muscle you had when you first started your business.

It’s a quick pep talk to help you get out of overthinking mode and back into momentum. You’ve got this—now it’s time to act like it.

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Tariffs Are Changing—Here’s What eCommerce Business Owners Need to Know

Big changes are coming to U.S. trade policy, and yep... they could totally shake up your product-based business. Whether you’re importing goods from China, selling to U.S. customers from overseas, or just trying to keep your margins intact—these new tariffs might hit closer to home than you think.

In this episode of the eCommerce Badassery Podcast, I’m breaking down the latest updates on Trump’s tariff changes, how they could impact your business, and what you can actually do about it.

I’ll walk you through what’s changing with the De Minimis exemption, what this means for small shippers, and why now’s the time to roll up your sleeves and get closer to your numbers, your products, and your customers.

We’re talking negotiation tactics, alternative sourcing strategies, and creative ways to cut costs without sacrificing quality. I’m even sharing how I survived and thrived during the 2009 recession—because we’ve done hard before, and we can do it again.

Whether you manufacture overseas, ship internationally, or just want to stay one step ahead of the chaos... this is a must-listen.

What You’ll Learn:

What the latest U.S. tariff changes mean for product-based businesses

How the De Minimis exemption is changing—and why it matters

Real strategies to protect your margins (even if your costs go up)

How to negotiate smarter with suppliers and get creative with sourcing

Why expanding to international markets outside the U.S. might be your smartest move yet

And why now is the time to stay focused, not freak out

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Membership: http://ecommercebadassery.com/membership

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Before you tweak your website, or write another Instagram caption… fix this.

There’s one area of your marketing that impacts every touchpoint your customer has with your brand—and most eCommerce businesses are completely underutilizing it.

It’s not flashy. It’s not complicated. But once you optimize it, everything else gets easier—and your marketing actually starts converting the way it’s supposed to.

In this episode, I’m pulling back the curtain on the most overlooked, high-impact piece of your marketing puzzle—and how to start thinking differently about how you use it.

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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

I know your to-do list is already a mile long… but the simple tweaks I’m sharing in this episode are the kind of things that are worth bumping everything else to the bottom of the list.

We’re talking small, strategic changes you can make this week to turn more browsers into buyers—without a full website overhaul, complicated tech, or overwhelm. 

If you want to turn more of those browsers into buyers, these 4 simple tweaks are exactly where your focus should be right now

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Simple Messaging Tweaks That Drive eCommerce Conversions

Is your product messaging still resonating with customers? In this episode, Jessica reveals three powerful strategies to keep your eCommerce marketing fresh and conversion-focused as consumer priorities evolve throughout the year.

Discover how to:

Whether you're experiencing growth or looking to optimize your current marketing, these practical messaging adjustments can createan immediate impact on your conversion rates. Learn how to stay connected with your audience and maintain strong engagement regardless of seasonal shifts, trends, or economic changes.

Check Out the AI Brand Brief

https://ecommercebadassery.com/brandbrief/

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You’re doing all the things—posting on social, tweaking your website, maybe even running ads. But despite all that effort, sales aren’t where you want them to be.

The problem? It’s not just about getting more traffic.

Most eCommerce businesses are leaking sales in places they don’t even realize. The difference between brands that struggle and those that scale? They fix the hidden gaps in their marketing before they become a problem.

In this episode, we’re diving into:

If you’re tired of wondering why customers aren’t buying—or why they buy once and never come back—this episode is for you.

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What if the one thing holding your business back wasn’t strategy—but the fact that you haven’t asked for what you need?

This week, I’m sharing the incredible story of a small business owner who found herself on the verge of losing everything—until she took a risk and asked for help. What happened next? A viral moment, a flood of unexpected support, and a hard business truth that every entrepreneur needs to hear.

Because here’s the thing: you don’t have to do this alone.

In this episode, we’re diving into:

Whether you’re feeling stuck, overwhelmed, or just need a reminder that you have a whole community rooting for you, this episode is for you.

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Ever feel like no matter how much you hustle, your to-do list just keeps growing? You’re constantly working, but somehow, you’re still stuck—spinning your wheels without making real progress.

The problem isn’t that you’re not working hard enough. It’s that you might be working against your own productivity style.

In this episode, we’re diving into:

If you’re tired of feeling overwhelmed and want to start working smarter, not harder, this episode is for you!

Take the Quiz: https://www.todoist.com/productivity-methods

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