I spent months trying to save $100 a month.

No joke. Instead of upgrading my course platform to access a feature I needed, I decided to “be smart” and build it myself on another platform. You can probably guess how that went… it sat on my to-do list for months while I tinkered, tested, and avoided paying for features I “didn’t need.”

In this episode, I’m breaking down the real cost of cheap… and why trying to save money in your business can actually be the most expensive decision you make.

_______

http://ecommercebadassery.com/364

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

In this episode, I’m breaking down why people actually buy... and why focusing only on traffic, features, and discounts is keeping your sales stuck. We’re talking psychology, brand identity, and what brands like Nike and Apple understand that a lot of small businesses miss.

If you want higher conversions, repeat customers, and a brand people remember… hit play.

Why people buy

The mistake that makes brands forgettable

How to stop competing on price

_______

http://ecommercebadassery.com/363

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Helping my husband with his website reminded me just how often we overcomplicate our messaging… or worse, miss the moment entirely.

The same thing happens in eCommerce email automations.

In this episode, I’m breaking down the biggest mistake I see store owners make when it comes to writing automated flows—and how to fix it fast. Because automations shouldn’t be about sparking the sale. They’re about catching it.

What we'll cover:

Why swipe files aren’t the answer

The one question to ask before you write

How to spot fluff that's blocking conversions

_______

http://ecommercebadassery.com/362

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Inside the Lounge, we’ve been knee-deep in planning convos… and one theme keeps popping up over and over again: what’s a good average order value, how to increase it, and how to leverage your free shipping threshold without losing money.

What we'll cover:

_______

http://ecommercebadassery.com/361

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

If you feel like it’s been forever since Klaviyo made any major updates that actually affect how YOU run your eCommerce biz... you’re not wrong. But that just changed, friend.

In this episode, I’m diving into some of Klaviyo’s newest updates—including one that I’ve personally been asking for since before I started the podcast. (Spoiler alert: they finally f*cking listened.)

From growing your email list through Instagram DMs to simplifying international email campaigns and everything in between, we’re chatting all features that are actually worth knowing about and some you might want to ignore.

What you'll learn:

_______

http://ecommercebadassery.com/360

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

We all start the year with big dreams, lofty goals, and this idea that this will be the year everything changes. But then... you sit down to plan and suddenly you're drowning in data, dashboards, and "shoulds."

Sound familiar? Yea, you're not alone.

It's time to ditch the overthinking and getting back to basics with a stripped-down approach to business planning. Don't stress yourself out with endless to-do lists... just the 4 essential decisions that’ll guide everything you do this year.

What you'll learn:

If you’ve ever felt like planning has to be complicated to be effective—think again. This episode is your permission slip to simplify, clarify, and take action.

_______

http://ecommercebadassery.com/359

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

If 2025 felt like a never-ending rollercoaster, you’re not alone. But what if I told you the data actually says we did pretty damn well? Yup. I’m back with a breakdown of my 2025 Pulse Check Survey and some extra insight from the Q4 follow-up.

In this episode, I’m sharing:

Let’s be real... some things are gonna get worse before they get better. But there are SO many scrappy eCommerce biz owners making it work and I want to help you be one of them. So grab your favorite beverage and dig in. You’ll walk away with clarity, encouragement, and a plan for the year ahead.

_______

http://ecommercebadassery.com/358

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Shopify has officially released its Winter 2026 Editions update, and in this episode of the eCommerce Badassery Podcast, we're breaking down everything you need to know. From major AI innovations to new Shopify apps and backend tools that can transform your store’s performance, this is your complete, no-fluff guide to the latest Shopify updates for eCommerce businesses.

The Winter 2026 Shopify Editions is being called the "AI Renaissance," and for good reason. The platform has doubled down on artificial intelligence with upgrades to Shopify Sidekick, the rollout of Sidekick Skills, app-building capabilities, and more. But with so many shiny new tools, how do you know what’s actually worth your time?

Tune in to hear my honest thoughts, and practical takeaways on which updates you should explore, which to avoid, and how to strategically implement these features into your eCommerce store.

What We Cover:

Key Takeaway: Some of these are just shiny objects and you should probably ignore them. Focus on the features that solve real problems in your business—and ignore the rest. Get strategic, not distracted.

_______

http://ecommercebadassery.com/357

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Are You Ignoring THIS Major Revenue Driver in Your Biz?

It's time to get real about your email marketing strategy.

Even if you think it’s doing fine… when was the last time you actually looked under the hood? If your answer is “uh, it’s been a minute”—don’t worry, you’re not alone. That’s exactly why I’m bringing back this popular episode for our year-end recap series.

In this episode, I walk you through how to do a full-on review of your email marketing—what numbers to track, how to interpret them, and where to focus next. Because yes, email should be makin’ you money on autopilot… but only if it’s actually optimized to do that.

From dialing in your campaign strategy to auditing your automations, this episode is packed with practical steps you can take to tighten up your email game before the new year.

👉 Whether you’ve got your automations on lock or you haven’t looked at your flows since 2021… this episode is your kick-in-the-butt reminder to make email a priority again.

What We'll Cover:

How to tell if your email revenue is healthy (or hiding problems)

The right balance between campaigns and automations—and what it says about your biz

What to look for when reviewing campaigns (hint: not just the promos)

The #1 mistake biz owners make when analyzing automations

What to update in your flows beyond just the data (spoiler: branding matters too)

A better metric than “revenue per recipient” to measure performance

Where to start if you feel overwhelmed by all the email “shoulds”

_______

http://ecommercebadassery.com/356

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Just because BFCM is over doesn’t mean the holiday shopping season is. In fact, over HALF of holiday shoppers still have gifts to buy. So if you’re already winding down your promos and marketing... pump the brakes, my friend. There is STILL time to make more money this season—and this episode is your game plan.

I’m walking you through 5 powerful strategies to capture those last-minute buyers and keep the revenue rolling in well past Christmas. Whether you're running solo or have a full team, there are ideas in here you can implement TODAY to bring in more sales.

Think specialized email campaigns, cross-sells, gift card promos, and tapping into your local market. We’re getting scrappy and strategic to finish Q4 strong.

Listen in and get the motivation and tactics you need to keep showing up and selling. There’s still so much potential left in this season.

What We'll Cover:

The one thing you MUST do, even if you ignore everything else

How to increase AOV without discounting

Smart email strategies to drive repeat buys

How to attract last-minute shoppers

Creative ways to promote gift cards

What to do AFTER Christmas to keep making sales

_______

http://ecommercebadassery.com/holidaypodcast

_______

http://ecommercebadassery.com/355

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683