Customers need multiple touchpoints before they'll take action—so how do you speed up the process so they will purchase from you faster?

The key is omnichannel marketing campaigns. In this week's episode of the eCommerce Badassery podcast, I'm walking you through how to create campaigns that reach your customers from all angles like a pinball machine to get them from click to conversion in less time.

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Thinking about running Meta ads in 2025? Wondering if they still work, if you can afford them, or if you even need them?

In this episode, I’m breaking down what it really takes to run successful ads, why the new Meta ad strategy is simpler than ever, and how to know if now’s the right time for you to jump in.

Plus, we’re gearing up for our Meta Ads Sprint inside The Lounge on February 17th—so if you want to finally get ads working for your business, you don’t want to miss this one!

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

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http://ecommercebadassery.com/315

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Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

With all the talk of trade wars, tariffs, and economic shifts, it’s no wonder product-based business owners are feeling uneasy about what 2025 has in store. But here’s the deal—while we can’t predict every twist and turn, we can focus on what’s actually within our control.

In this episode, I’m breaking down what you need to know, what to prepare for, and the key areas to focus on to keep your business profitable no matter what happens.

If you’re wondering how to future-proof your business without spiraling into panic mode, this episode is for you.

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

http://ecommercebadassery.com/314

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Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

In this final episode of the four-week yearly planning series on the e-commerce badassery podcast, we're diving into my process for mapping out your goals and to-do list for the year ahead. 

Our goal... do less to achieve more and avoid the overwhelm along the way!

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

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http://ecommercebadassery.com/313

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Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Feeling stuck when it comes to hitting your revenue goals? 🤔 You're not alone, friend. In this episode of the eCommerce Badassery Podcast, we’re diving into leveraging your data to make smarter, more strategic business decisions—without overcomplicating things.

By the end of this episode, you’ll know how to:

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http://ecommercebadassery.com/312

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Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

In this episode of the eCommerce Badassery Podcast, I’m diving into my signature CASH Method—a 4-pillar framework designed to help you cut through the noise, avoid the shiny objects, focus on what actually matters, and build a sustainable, scalable business.

Lounge Members don’t forget—our Quarterly Planning Workshop is coming up on January 20th.

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http://ecommercebadassery.com/311

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Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

We’re kicking off the new year with a powerful exercise to set your goals and intentions for the months ahead in your eCommerce business. I’ll guide you through a reflection of 2024—what worked, what didn’t, and how to leverage those lessons to map out for strategy for this year.

We’ll talk about:

If you’re ready to stop chasing trends and start building a strategic, focused plan for your business, this episode is for you.

Lounge Members don’t forget—our Quarterly Planning Workshop is coming up on January 20th.

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http://ecommercebadassery.com/310

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Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Ready to get planning for the New Year? I've curated a few of my favorite episodes to help you start your business planning and streamline your marketing! 

Keep scrolling for all the links!

307. High-Impact Projects for Q1

https://ecommercebadassery.com/high-impact-ecommerce-projects-for-q1/

305. What the Election Results Mean for Product-Based Business Owners

https://ecommercebadassery.com/2025-trump-policies-product-business/

93. All the Ways to Grow Your Business

https://ecommercebadassery.com/how-to-grow-your-ecommerce-business/

199. Shift This in Your Marketing: Focus on One Product

https://ecommercebadassery.com/how-to-focus-your-ecommerce-marketing-strategy/

193. How to Create an Omnichannel Marketing Campaign

https://ecommercebadassery.com/how-to-create-omnichannel-marketing-campaign/

127. How to Sell Out Your Next Product Launch

https://ecommercebadassery.com/how-to-launch-ecommerce-product/

255. Why Big Profits Don't Equal Big Profits with Ellie Lum

https://ecommercebadassery.com/the-cost-of-hiring-a-team-ecommerce-business/

224. Why It's Okay to Ignore Conventional Wisdom

https://ecommercebadassery.com/ignore-conventional-wisdom/

Email Badassery

https://ecommercebadassery.com/email-badassery/

Shopify Secrets

https://checkout.ecommercebadassery.com/shopify-secrets

Shopify Badassery

https://ecommercebadassery.com/shopify-badassery/

Ai Brand Brief

https://ecommercebadassery.com/brandbrief/

https://ecommercebadassery.com/freestuff

Check out the eCommerce Badassery Podcast searchable database & filter by Q4!

https://ecommercebadassery.com/database

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Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Shopify's latest updates are here! With 150 new feature rollouts, there is bound to be something that will change the way you run your eCommerce store.

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http://ecommercebadassery.com/309

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Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

You know I love me some numbers, especially when it comes to teaching my people how they can make more while doing less. 

But more than just understanding what marketing channels are working and if your website it converting on par... there are a handful of other metrics you'll want to be tracking that give you a more holistic view of your marketing efforts. 

Tune in to hear 3 Must-Measure metrics so you can start reflecting on how your business went in 2024 and what you might want to do better in 2025. 

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http://ecommercebadassery.com/308

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683