Most of the metrics you're blaming right now aren't actually the problem. Your conversion rate, your ad performance, your email flows... they're usually just the messenger. And chasing the wrong fix means you spend real time and money without ever solving anything.

In this episode:

_______

Full Show Notes

https://ecommercebadassery.com/393

The Lounge

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Work with Me 1:1

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Courses & Membership

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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Flodesk recently released its 2026 Email Marketing Trends Report, analyzing more than 3 million campaigns and 14 billion email deliveries. And while some of the findings reinforce long-standing email advice, others challenge the “best practices” we’ve all heard for years.

In this episode, I’m breaking down the data through an eCommerce lens and digging into:

You’ll also hear why some of the tiny email optimizations people obsess over probably matter a lot less than you think, and what I’d prioritize instead if your goal is actually making more sales from email.

If you’ve ever wondered whether you’re sending at the wrong time, using too many images, overthinking your subject lines, or following outdated email marketing advice, this episode will give you a much better framework for deciding what’s worth testing in your business.

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Full Show Notes

https://ecommercebadassery.com/392

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

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_______

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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop).

In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists.

In this episode, I’m walking you through the Q4 content principles you need to follow if you want your marketing to actually convert this season.

Here’s what you’ll learn:

The reason clever content is killing your Q4 sales (and what to do instead)

One shift that turns your product from “meh” to must-gift

What your overwhelmed customer actually needs from your content (hint: it’s not more emojis)

The invisible copy mistake that’s secretly costing you conversions

How to shut down buyer hesitation before it ever bubbles up

What most brands get totally wrong about email frequency (and how to fix it without annoying your list)

Why sounding like a broken record might be your best Q4 strategy

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Full Show Notes

https://ecommercebadassery.com/391

Gift Guide Glow-Up

https://ecommercebadassery.com/glowup

Holiday Content Bundle

https://ecommercebadassery.com/holiday-content

More Holiday Podcast Episodes

https://ecommercebadassery.com/holidaypodcast

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https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

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https://ecommercebadassery.com/programs

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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

If Q4 feels like a chaotic sales circus, you’re not imagining it. Every brand is screaming for attention, offering discounts, and flooding inboxes like it’s a competition. So how do you break through the noise and actually get customers to care?

Here’s a hint: it’s not about slashing prices.

In this episode, I’m revealing the real secret to holiday sales success... and it’s probably not what you think. It’s not about having the flashiest promo or the biggest ad budget. It’s about how you show up for your customers and what you do to make their lives easier this season.

We’re talking about a subtle but powerful shift in your Q4 strategy that will change how customers experience your brand... and why it could be the key to more conversions, better engagement, and long-term loyalty.

Want to become your customer’s holiday hero? Click play and let’s talk.

Here’s what you’ll learn:

The Q4 mindset shift that separates the meh from the memorable

The simple strategy that elevates your brand without extra inventory

How to turn product overwhelm into curated ease

One thing you can add today to create instant "wow" moments

The overlooked marketing assets that make you unforgettable

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Full Show Notes

https://ecommercebadassery.com/390

Holiday Strategy Resources

https://ecommercebadassery.com/holiday

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

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https://ecommercebadassery.com/programs

_______

Let's Connect

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Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

One accidental slip of the tongue on QVC turned into a viral moment, a Jimmy Fallon appearance, and apparently, a whole lot of sold-out wigs. But beyond being freaking hilarious, Toni Brattin’s now-infamous live TV moment is also a pretty great reminder for every business owner who’s ever been afraid to put themselves out there.

In this episode, we’re talking about the fear of looking stupid, why even people with decades of experience still screw up, and what staying safely behind the scenes could be costing your business... especially when standing out and getting visible matters more than ever.

In this episode:

If you’ve been avoiding video, live shopping, collaborations, interviews, or anything else that puts you front and center, this episode might be the little kick in the butt you need.

_______

Full Show Notes

https://ecommercebadassery.com/389

The Lounge Membership

https://ecommercebadassery.com/membership

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

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https://ecommercebadassery.com/programs

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Membership: http://ecommercebadassery.com/membership

_______

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Think local marketing is only for brick-and-mortar stores? Think again.

In this episode, I'm sharing why some of the biggest opportunities for your eCommerce business might be closer to home than you realize. If you're looking for fresh ways to increase brand awareness, reach new customers, and build stronger relationships before the holiday shopping season, this conversation will get the wheels turning.

You'll walk away with practical ideas you can actually implement—plus a few opportunities you've probably never considered.

In this episode:

_______

Full Show Notes

https://ecommercebadassery.com/388

The Lounge Membership

https://ecommercebadassery.com/membership

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

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https://ecommercebadassery.com/programs

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Let's Connect

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Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

The biggest brand campaigns of 2026 share a handful of strategies, and none of them require a seven-figure marketing budget to pull off.

Marketing Dive rounded up the year's standout campaigns, and these weren't chosen on vibes. Every one had results the companies reported publicly. Aerie, Coach, Expedia, Burger King, and Dove ran them with massive teams and millions of customers behind them. The strategies underneath are ones a small eCommerce brand can run with a product, an email list, and customers who already talk to you.

Inside, the six moves driving those campaigns, how to translate each one to your size and your resources, and the one most brands hesitate to try even though it builds customer trust faster than anything else on the list.

In this episode:

_______

Full Show Notes

https://ecommercebadassery.com/387

The Lounge Membership

https://ecommercebadassery.com/membership

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

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Courses & Membership

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_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Are you wasting August + September in your eCommerce business? Here's why you're missing a goldmine

Let’s talk about that awkward little gap between the summer slump and the Q4 holiday madness: August and September. You know the one where everyone thinks it’s too early to market, too slow for sales, and they just ghost their audience? Yeah... that one.

In this episode of the eCommerce Badassery Podcast, I’m calling BS on all of that. Because the truth is, this is your golden window to warm up your audience, test offers, and build serious momentum before the Black Friday inbox war begins.

We’re breaking down exactly why this season is a strategic goldmine, what your customers are really thinking during this time, and what kind of campaigns you should be running no matter what you sell.

If you’ve ever felt like you go from summer slowdown straight into Black Friday panic mode, this episode is your reset button.

What you’ll learn:

Why August + September are NOT throwaway months

How your customer’s mindset shifts during this season (even if they’re not going back to school)

Campaign ideas for every type of product-based business

The emails to send to re-engage your list and start building buzz

Mistakes to avoid that could cost you BIG in Q4

How to map out a 6-week content plan without the overwhelm

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Full Show Notes

https://ecommercebadassery.com/386

The Lounge Membership

https://ecommercebadassery.com/membership

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

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Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Raise your hand if you've ever said "I know what I should be doing, but I'm not doing it." Yeah... that's what I thought. Consider this episode the kick in the pants you've been waiting for.

I'm walking through the eCommerce advice you've heard a million times and still aren't doing. These come up over and over with my students and clients, including the ones who look like they have it all figured out from the outside.

And after recently getting a behind-the-scenes look at what my Lounge members are working on and struggling with, I can confirm we are ALL guilty of at least one of these. No shade, no shame. Just the fundamentals that quietly cost you sales when they slip, some real stories of what happens when they do, and a nudge to pick the one or two you know you've been avoiding.

In this episode:

The website issue that quietly tanked one member's summer sales (and how long it probably went unnoticed)

My once-a-month habit that catches problems before your customers find them for you

Why I want you logging numbers in a spreadsheet even though AI could do it for you

The money-saving habit that's actually costing you money

The easiest sales you're leaving on the table with people already on your site

What cleaning up a 600-SKU store taught me about why customers give up before they buy

The ad spend math that made my clients stop listening to their accountants (sort of)

My exact rule for how long to give something before you're allowed to quit it

The number one thing still holding most store owners back (yep, this one again)

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http://ecommercebadassery.com/385

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

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https://ecommercebadassery.com/programs

_______

Let's Connect

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Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Owning an eCommerce business can feel overwhelming, especially when you're wearing all the hats. Between marketing, tech issues, customer service, inventory, and everything else on your plate, it's easy to fall into the habit of trying to figure everything out yourself.

In this episode, I'm sharing a pattern I've noticed over and over again... both in my own business and while coaching Shopify store owners inside the Lounge. If you've ever spent hours troubleshooting, felt like you were reinventing the wheel, or convinced yourself you just needed to "work harder," this conversation might change the way you approach your next challenge.

In this episode:

A common habit that's quietly costing business owners time and momentum.

The story of a problem that was solved much faster than anyone expected.

An opportunity many product-based business owners never think to ask for.

Why your first instinct when you get stuck may be working against you.

A simple challenge to try the next time you hit a roadblock in your business.

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http://ecommercebadassery.com/384

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683