Shopify Editions Summer 2026 is here, and there's one update quietly affecting whether your products show up in AI shopping results at all. Most merchants have no idea it's even an issue.

This release packed in 150+ updates across AI shopping, wholesale, inventory, and marketing. Some are worth acting on immediately. A few come with real limitations the announcement didn't make obvious. And at least one "feature" I'd turn off.

In this episode:

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You're halfway through 2026, and what you do this quarter decides whether Q4 feels calm and profitable or like a three-month scramble. Q3 is the most important planning window of your whole year, and most store owners spend it on the wrong things.

Inside, the 6 moves actually worth your time for the back half of 2026: what to double down on now, and what to drop so you have room to do it. Plus the one question you can run every task through to know instantly whether it deserves your time between now and December.

In this episode:

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Ever been told you need to hire help ASAP? Same. And while that's usually good advice, nobody warns you about what happens when the person you hired is actually making everything worse.

I'm talking about this one today because a friend of mine just went through it. She spent months dealing with a VA who was unreliable, couldn't keep up with recurring tasks, and somehow never connected the dots no matter how many conversations they had. It was costing her more time to manage this person than it would've taken to just do the work herself.

And the mental load? That was the real killer. So we're getting into what it looks like when your "help" is actually holding you back, how to know when it's time to cut someone loose, and how to think about hiring the right way so you're not just filling a seat.

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Feel like you’re constantly shouting into the void trying to get eyes on your products? When you have a new launch, a big sale, or a major business milestone, it’s easy to feel like you’re doing all the heavy lifting yourself—or worse, that you need a massive marketing budget to actually move the needle.

But you don’t need a giant ad spend to get people talking about your brand. In fact, you’re likely sitting on a goldmine of free promotional opportunities right now inside your inbox and DMs.

In this episode, we’re breaking down how to get influential people, partners, and past connections eagerly sharing your products with their audiences. We dive into five specific groups of people who already know your value, and how a simple, casual message can unlock massive visibility for your next promotion. Stop assuming people are too busy to help, and learn how to make marketing a collaborative, zero-budget game.

The Warm Outreach Advantage: Why asking a past connection for a favor is completely different—and way more successful—than cold pitching.

The 5 Hidden Networks: How to tap into past press, brand collaborators, suppliers, retail partners, and existing affiliates to spread your news.

The "Problem-Solving" Mindset: How sharing your launch actually solves a content problem for creators and partners (it’s not an inconvenience!).

Your 15-Minute Action Plan: A simple exercise you can do today to build your warm outreach list for your next big promotion.

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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Memorial Day has come and gone, which means the summer has unofficially started… and as a product-based business owner you already know the shift that comes with this time of year. Traffic gets weird. Customers are distracted. And most of your people are mentally somewhere between the beach and a backyard barbecue.

The good news? Every season change is a fresh opportunity to talk about your products differently, mix up your marketing, and actually have a little fun with it. This episode is your quick-hit playbook for repositioning and marketing your products for summer

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Raise your hand if you’ve ever felt like burning down your business and escaping to an island to live a simple life. If there is anything guaranteed in business, it’s that overwhelm and burnout are sure to show up at some point. And this is confirmed for me every few months when inevitably someone in my audience shares their struggle.

The good news is, if you’re feeling that now or have at any time in the past, you’re not alone. And there is something you can do about it. 

We’re getting into what actually causes overwhelm for product-based business owners, what to do before you make any big decisions, and why pausing is almost never the answer.

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Most online stores are convenient. Fast. Functional. And... kind of boring.

According to a survey from Criteo, 76% of consumers say online shopping lacks surprise or delight, and 73% call it "practical, but not exciting." That's a problem if you're trying to build a brand people actually want to come back to.

This week I'm breaking down exactly how to close that gap. We're talking about recreating the in-person shopping experience online, from the discovery moments that keep customers browsing to the surprise-and-delight strategies that turn one-time buyers into loyal fans. If your store feels more like a catalog than a boutique, this one's for you.

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What if your marketing isn’t broken… it’s just being ignored? You’ve done the work. You know your customer. You’ve got solid products, decent emails, consistent content…

So why does it suddenly feel like no one’s paying attention?

Here’s the uncomfortable truth: it’s probably not your product. It’s your messaging. What resonated with your customer a few months ago, might be resonating today. 

In this episode I'm breaking down 3 simple tweaks to can make to your marketing message to keep you relevant and relatable.

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

What you do in the 48 hours after a customer hits "buy" might be the difference between a happy repeat customer and a return request rolling into your inbox.

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Your customer can't touch, smell, or try on what you're selling. They're handing money to a screen and hoping you're legit. Every trust signal on your site is doing the job their senses would do in person. In this episode, we're breaking down how to build the credibility that gets hesitant shoppers to click buy.

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683