If you’ve ever felt like your product should be flying off the shelves, but instead you're getting crickets... it might be because your audience just doesn’t get it yet.

Not because they’re dumb. Not because your product sucks. But because you're not articulating the outcome in a way that resonates with them.

In this episode, we’re digging into why it’s not enough to just talk about what your product is or even what it does. You’ve gotta get to the core of what your customer really wants, and communicate that in a way that matches how they think, not how you think.

We’ll talk about what that looks like in practice and how to adjust your messaging to connect faster, deeper, and better... because let’s face it, you don’t have forever to make the sale.

Here’s what we’ll cover in this episode:

The real reason your customers don’t convert right away (and how long you really have to make the sale)

How to dig into the outcome your customer actually wants

The power of “so that” and the secret of asking “why” five times

Why your content needs to say the same thing, just in different ways

How to ramp up your touch points using omni-channel marketing

When your customer is most engaged and why you need to go hard right then

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Full Show Notes

https://ecommercebadassery.com/340

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Are you wasting August + September in your eCommerce business? Here's why you're missing a goldmine

Let’s talk about that awkward little gap between the summer slump and the Q4 holiday madness: August and September. You know the one where everyone thinks it’s too early to market, too slow for sales, and they just ghost their audience? Yeah... that one.

In this episode of the eCommerce Badassery Podcast, I’m calling BS on all of that. Because the truth is, this is your golden window to warm up your audience, test offers, and build serious momentum before the Black Friday inbox war begins.

We’re breaking down exactly why this season is a strategic goldmine, what your customers are really thinking during this time, and what kind of campaigns you should be running no matter what you sell.

If you’ve ever felt like you go from summer slowdown straight into Black Friday panic mode, this episode is your reset button.

What you’ll learn:

Why August + September are NOT throwaway months

How your customer’s mindset shifts during this season (even if they’re not going back to school)

Campaign ideas for every type of product-based business

The emails to send to re-engage your list and start building buzz

Mistakes to avoid that could cost you BIG in Q4

How to map out a 6-week content plan without the overwhelm

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Full Show Notes

https://ecommercebadassery.com/339

The Lounge Membership

https://ecommercebadassery.com/membership

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Debt can feel like a dirty word in the world of entrepreneurship. But the truth is, a lot of eCommerce business owners are carrying it, managing it, or ignoring it altogether… and it’s quietly sabotaging their profitability.

In this episode, we’re having a real talk about debt… what it looks like behind the scenes, how it affects your ability to grow, and how to finally get a handle on it. I’m sharing personal stories, lessons from fellow founders, and practical strategies to help you pay it down, consolidate it, and stop letting it steal your profit.

We’ll also talk about when using debt can actually be a smart business move, and how to know the difference between a helpful investment and a financial trap.

If you’ve ever carried a credit card balance, floated cash flow with Shopify Capital, or wondered whether that opening up that new credit card is actually a good idea… this one’s for you.

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Full Show Notes

https://ecommercebadassery.com/338

The Lounge Membership

https://ecommercebadassery.com/membership

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Wondering which marketing tactics are actually worth your time this summer? In this episode, I’m breaking down the upcoming One Thing Summit—a 3-day online event packed with actionable workshops—and sharing exactly which presentations I think will be most valuable for product-based business owners.

From repurposing Reels into endless content, to writing ridiculously good headlines, to using brain-based strategies to boost your email clicks, these are the sessions I’ll be prioritizing (and recommending you do too).

Whether you’re looking to grow your email list without social media, tell better stories that sell, or finally figure out why your graphics feel “off,” there’s something here to help you beat the summer slump and keep your sales rolling.

Grab your free ticket here:

https://ecommercebadassery.com/onething

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AI Brand Brief

https://ecommercebadassery.com/brandbrief/

Content Badassery

https://ecommercebadassery.com/content-badassery

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

HR1, aka “The Big Beautiful Bill,” is now the law of the land...and it’s about to shake things up.

From ending the de minimis exemption on imports to looming tariff hikes and rising health insurance premiums, these changes will hit global sellers with US customers, US-based brands, and everyday citizens alike.

In this episode, I’m breaking down what’s locked in, what’s still up in the air, and exactly when you’ll start feeling the impact, so you can plan ahead instead of scrambling later.

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http://ecommercebadassery.com/336

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Is AI the beginning of the end for authentic businesses... or the biggest opportunity you’ve had in years?

In this episode, we’re digging into the rapid rise of AI, what big brands like Shopify and Duolingo are getting wrong, and why consumers are already feeling burned out by AI overload.

You’ll learn how to leverage AI tools without losing the personal connection you have with your customers.  

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http://ecommercebadassery.com/335

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

If you’re wondering whether you should run a “Not Prime Day” sale for your own store, or if you’re just trying to stay focused amid all the noise... this episode is for you.

We’ll cover:

What Prime Day really does to shopper behavior

A quick + dirty strategy for running your own sale

When it makes zero sense to join the frenzy

How to use this moment to build momentum, or consciously sit it out

The key mindset shift to keep your business on track year-round

Even if you’re not planning to run a sale, the questions and strategy we’re talking through today will help you stay grounded and intentional, no matter what shiny distraction comes next.

Shopify Secrets:

https://checkout.ecommercebadassery.com/shopify-secrets/

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http://ecommercebadassery.com/334

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

What do you do when you can’t run ads, your social content gets buried, and you’re banned from the usual marketing playbook?

That was my reality at my previous day job. With multiple report cards and important eyes on my results, I had no choice but to make it work. 

In this episode, I'm sharing the top lessons I learned (or was reminded of) running a 7-figure eCommerce business. Lessons that still apply today, no matter what you sell or how long you’ve been in business.

We'll Cover:

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http://ecommercebadassery.com/333

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

That revenue stream you’ve been thinking about adding…is it a smart move or a shiny distraction that is pulling you away from what’s already working in your business?

In this episode, we’re breaking down the difference between strategic vs. reactive expansion — so you can stop chasing growth that doesn’t serve you, and start building with intention.

Whether you’re planning your next big move or feeling stuck in decision overload, this episode will help you pause, evaluate, and move forward with confidence.

Inside the Episode:

Why even “good” ideas can kill your momentum if they’re reactive

Real-world examples of when to expand — and when to rein it in

The questions to ask yourself BEFORE you try something new

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http://ecommercebadassery.com/332

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

How is it June already?! If you’ve been head-down in the day-to-day, this is your reminder to pause and check in on your big-picture goals — because what you do now will make or break your Q4 results.

In this quickie episode, I’m giving you the mindset nudge and tough-love questions you need to refocus for the second half of the year (plus a little story about shiny object syndrome you might just relate to).

Inside the Episode:

3 simple questions to refocus your strategy for Q3 and Q4

How one Lounge member shifted her priorities after a classic shiny object moment

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http://ecommercebadassery.com/331

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683