Your home page has about 3 seconds to convince someone to stick around. So why are most eCommerce home pages doing the absolute most... and saying the absolute least?

This is the first episode in the new Badass Basics series, where I'm breaking down the foundational stuff that every eCommerce store needs to get right.

Today, I'm walking through what actually belongs on your home page, from the hero banner down to your email signup, and how to set it up so people stop bouncing and start shopping. There's also a benchmark I want you to check that'll tell you if your home page is actually doing its job.

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http://ecommercebadassery.com/369

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https://ecommercebadassery.com/email-marketing/

Courses & Membership

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Amazon just made it even easier for merchants to hand over their product catalog, customer data, and sales to the world's biggest marketplace. And they're calling it an "opportunity."

Yeah… we need to talk about this.

In this episode, I'm getting into Amazon's Shop Direct and Buy for Me programs — what actually changed last week, why this is back in the spotlight, and the stuff Amazon ISN'T saying about why they want your product feed. Whether you're fired up or tempted by the free traffic, you're gonna want to hear this before you make any decisions.

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http://ecommercebadassery.com/368

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https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

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Membership: http://ecommercebadassery.com/membership

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

A 22-year-old Staples employee with zero marketing training just outperformed an entire corporate marketing team. Her personal TikTok has 10x the followers of the official Staples account. And there are some seriously good lessons in here for your eCommerce business.

In this episode, I’m breaking down the viral “Staples Baddie” phenomenon... how one print specialist named Kaeden started making TikToks on her break and accidentally became the most effective marketing campaign Staples has had in decades.

I’ve been following her content for a few weeks now, and once the story crossed over to CNN, Fast Company, and Inc., I knew I had to talk about it... because there are five specific lessons here that every product-based business owner needs to hear.

We’re getting into why her content connected so hard, what Staples did right (and what other stores are already getting wrong trying to copy it), and how you can apply these same principles to your own store... even if you never make a single TikTok. 

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http://ecommercebadassery.com/367

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https://ecommercebadassery.com/ecommerce-help/

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Courses & Membership

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Let's Connect

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Membership: http://ecommercebadassery.com/membership

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

I’ve got a quick round-up episode for you today with a few things I’ve been wanting to update you on. Includes some platform updates, marketing opportunities, and an important update I made to the Email Badassery Course.

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http://ecommercebadassery.com/366

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https://ecommercebadassery.com/ecommerce-help/

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Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

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Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

There’s revenue hiding in your business right now.

Not in a new product.

It’s sitting in the backend. In the things you set up once… and haven’t looked at since.

They’re not urgent. They’re not screaming for attention. So they wait.

But that waiting? It’s quietly costing you.

In this episode, I’m talking about the foundational projects that unlock hidden revenue — the kind that makes your existing traffic convert better and your systems work harder without you doing more.

These aren’t flashy tactics. They’re the unsexy moves that compound.

And once you fix them? They keep paying you back.

Why “not urgent” tasks can be the most expensive ones

How hidden revenue gets buried in backend systems

The mindset shift that changes how you approach slow seasons

How to decide what’s actually worth fixing first

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http://ecommercebadassery.com/365

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

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Courses & Membership

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https://ecommercebadassery.com/programs

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Let's Connect

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Membership: http://ecommercebadassery.com/membership

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

I spent months trying to save $100 a month.

No joke. Instead of upgrading my course platform to access a feature I needed, I decided to “be smart” and build it myself on another platform. You can probably guess how that went… it sat on my to-do list for months while I tinkered, tested, and avoided paying for features I “didn’t need.”

In this episode, I’m breaking down the real cost of cheap… and why trying to save money in your business can actually be the most expensive decision you make.

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http://ecommercebadassery.com/364

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

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Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

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Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

In this episode, I’m breaking down why people actually buy... and why focusing only on traffic, features, and discounts is keeping your sales stuck. We’re talking psychology, brand identity, and what brands like Nike and Apple understand that a lot of small businesses miss.

If you want higher conversions, repeat customers, and a brand people remember… hit play.

Why people buy

The mistake that makes brands forgettable

How to stop competing on price

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http://ecommercebadassery.com/363

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

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Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Helping my husband with his website reminded me just how often we overcomplicate our messaging… or worse, miss the moment entirely.

The same thing happens in eCommerce email automations.

In this episode, I’m breaking down the biggest mistake I see store owners make when it comes to writing automated flows—and how to fix it fast. Because automations shouldn’t be about sparking the sale. They’re about catching it.

What we'll cover:

Why swipe files aren’t the answer

The one question to ask before you write

How to spot fluff that's blocking conversions

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http://ecommercebadassery.com/362

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Inside the Lounge, we’ve been knee-deep in planning convos… and one theme keeps popping up over and over again: what’s a good average order value, how to increase it, and how to leverage your free shipping threshold without losing money.

What we'll cover:

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http://ecommercebadassery.com/361

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

If you feel like it’s been forever since Klaviyo made any major updates that actually affect how YOU run your eCommerce biz... you’re not wrong. But that just changed, friend.

In this episode, I’m diving into some of Klaviyo’s newest updates—including one that I’ve personally been asking for since before I started the podcast. (Spoiler alert: they finally f*cking listened.)

From growing your email list through Instagram DMs to simplifying international email campaigns and everything in between, we’re chatting all features that are actually worth knowing about and some you might want to ignore.

What you'll learn:

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http://ecommercebadassery.com/360

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683