eCommerce Badassery

By Jessica Totillo CosterBusiness Entrepreneurship Marketing Management

eCommerce Badassery episodes

October 27399. 6 Ways to Send More Holiday Emails Without Hurting Deliverability
Want to make more money this holiday season? Send more emails. But if the thought of increasing your email frequency has you worried about declining open rates, unsubscribes, or landing in the spam folder, this episode is for you.
Here's the thing: your open and click rates don't pay the bills. Revenue does. And while email engagement matters, a dip in those metrics isn't necessarily a reason to pull back. In this episode, we're talking about how to strategically increase your email sends for Black Friday and the holiday shopping season without sacrificing your email deliverability.
Here's what we're covering:
Why declining open and click rates aren't always a bad thing
The email metric that matters most to inbox providers
How to prepare your subscribers for increased holiday email frequency
A simple way to protect your list from unnecessary unsubscribes and spam complaints
My favorite trick for sending to less-engaged subscribers (and how I used it to help a client escape the spam folder)
What the data says about the best times to send your holiday emails
Don't let the fear of the spam folder keep you from making more sales. It's time to send the damn email.

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Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast

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Full Episode Show Notes
https://ecommercebadassery.com/399

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Let's Connect
Website: http://ecommercebadassery.com/
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
16 min
October 20398. 7 Ways to Surprise and Delight Your Customer This Holiday Season
Selling online can feel impersonal, but you’ve got more opportunities to make your customers feel special than you might think.
In this quick episode, I’m sharing seven ways to surprise and delight your customers this holiday season... without creating a ton of extra work for yourself.
Inside this episode:
What makes an unexpected extra worth including.
How to give loyal customers a little VIP treatment.
A retail standby that can bring shoppers back after the holidays.
Small touches that make holiday shopping more fun.

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Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast

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Full Episode Show Notes
http://ecommercebadassery.com/398

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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
12 min
October 13397. The Truth About Email Segmentation in Q4
In this episode, I’m walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you’re prepping for Black Friday or planning a last-minute holiday push, this is one strategy you can’t afford to overlook.
Inside this episode:
The must-have Q4 segments that set you up for success
How to get your subscribers to actually pay attention
A fresh perspective that might just flip your current strategy on its head

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Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast

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Full Episode Show Notes
http://ecommercebadassery.com/397

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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
17 min
October 06396. Fresh Holiday Marketing Angles for Your Products
Holiday marketing can start to feel pretty repetitive, especially when you’re promoting the same product assortment for weeks on end. But you don’t need a constant stream of new products, promotions, or elaborate gift guides to keep giving customers a reason to pay attention.
In this episode, we’re talking about how to change the positioning around the products you already sell so they feel relevant to more people, more gifting situations, and more buying motivations throughout the holiday season.
In this episode:
Why changing your positioning can help you get more mileage out of the products you already sell
How to make it easier for holiday shoppers to connect a product with someone on their list
Creative ways to find fresh marketing angles beyond the standard holiday gift guide
How to use these ideas across your holiday marketing without creating a ton of extra work
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Links Mentioned
Full Show Notes
https://ecommercebadassery.com/395

Holiday Resources
https://ecommercebadassery.com/holidaypodcast

The Lounge
https://ecommercebadassery.com/membership

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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
14 min
September 29395. How to Grow Your Email List Before Black Friday Weekend
New customers could be sitting on your site right now, waiting for a reason to join your email list before Black Friday. This week, I'm sharing ways to grow your email list before the holiday rush, from the basics most stores get wrong to the creative ideas your competitors aren't using yet.
Shoppers are already researching their Black Friday buys, and the ones who join your list now are the ones you'll get to sell to when your sale drops. Whether you have a handful of subscribers or thousands, you'll walk away with a few new ways to get more of the right people on your list in time for BFCM.
In this episode:
How to optimize your pop-up strategy
The default Klaviyo setting quietly keeping past customers off your list
A mystery discount code idea that gets people excited to open your Black Friday emails
How to make social media sign-ups feel like a game instead of a chore
When price drop and wishlist alerts are worth the setup (and when to skip them)
What happens when you keep your sign-up forms live during Cyber Week
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Links Mentioned
Full Show Notes
https://ecommercebadassery.com/394

Holiday Resources
https://ecommercebadassery.com/holidaypodcast

The Lounge
https://ecommercebadassery.com/membership

_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
24 min
September 22394. What Shoppers Actually Want This Black Friday
Before you lock in your Black Friday plans, let’s talk about what shoppers say they want, and what that actually means for your business. I’m breaking down Tapcart’s BFCM shopper survey and sharing where I agree, what deserves a closer look, and how I’d approach these findings as an eCommerce strategist.
From choosing your promotion to deciding how often to email, this episode will help you ask better questions about your Q4 plans before you add one more thing to your to-do list.
In this episode:
Who’s behind the survey and why that matters when interpreting the results
What spending expectations can, and can’t, tell you about your customers
Whether different shopper behaviors call for different marketing strategies
How AI is influencing product discovery and shopping decisions
When holiday shopping starts, and what that means for your promotional calendar
Which offers shoppers say they prefer and how to weigh that against your own results
How much communication customers are open to during a sale
The role loyalty programs can play beyond the holiday season
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Links Mentioned
Full Show Notes
https://ecommercebadassery.com/394

Holiday Resources
https://ecommercebadassery.com/holidaypodcast

The Lounge
https://ecommercebadassery.com/membership

_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
21 min
September 08393. Metrics Can Mislead: How to Diagnose What's REALLY Wrong in Your Business
Most of the metrics you're blaming right now aren't actually the problem. Your conversion rate, your ad performance, your email flows... they're usually just the messenger. And chasing the wrong fix means you spend real time and money without ever solving anything.
In this episode:
The one question to ask before you touch any underperforming metric in your business
Why the obvious answer is almost never the real one
Where this same trap shows up way outside of marketing
The weirdly specific cat story + $10k vet bill that illustrates this perfectly (apologies in advance)
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Links Mentioned
Full Show Notes
https://ecommercebadassery.com/393

The Lounge
https://ecommercebadassery.com/membership

_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
8 min
September 01392. What 14 Billion Emails Reveal About Your Email Marketing Strategy
Flodesk recently released its 2026 Email Marketing Trends Report, analyzing more than 3 million campaigns and 14 billion email deliveries. And while some of the findings reinforce long-standing email advice, others challenge the “best practices” we’ve all heard for years.
In this episode, I’m breaking down the data through an eCommerce lens and digging into:
Whether image-heavy emails actually hurt deliverability
What segmentation really means for product-based businesses
The subject line tactics that may, or may not, matter
Which “spam words” are actually worth worrying about
What the data says about the best days and times to send
Why some list-growth and automation findings are a little misleading
The email metrics I think matter more than opens and clicks
You’ll also hear why some of the tiny email optimizations people obsess over probably matter a lot less than you think, and what I’d prioritize instead if your goal is actually making more sales from email.
If you’ve ever wondered whether you’re sending at the wrong time, using too many images, overthinking your subject lines, or following outdated email marketing advice, this episode will give you a much better framework for deciding what’s worth testing in your business.
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Links Mentioned
Full Show Notes
https://ecommercebadassery.com/392

_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
25 min
August 25391. The Q4 Content Playbook for Product Sellers
The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop).
In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists.
In this episode, I’m walking you through the Q4 content principles you need to follow if you want your marketing to actually convert this season.

Here’s what you’ll learn:
The reason clever content is killing your Q4 sales (and what to do instead)
One shift that turns your product from “meh” to must-gift
What your overwhelmed customer actually needs from your content (hint: it’s not more emojis)
The invisible copy mistake that’s secretly costing you conversions
How to shut down buyer hesitation before it ever bubbles up
What most brands get totally wrong about email frequency (and how to fix it without annoying your list)
Why sounding like a broken record might be your best Q4 strategy
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Links Mentioned
Full Show Notes
https://ecommercebadassery.com/391

Gift Guide Glow-Up
https://ecommercebadassery.com/glowup

Holiday Content Bundle
https://ecommercebadassery.com/holiday-content

More Holiday Podcast Episodes
https://ecommercebadassery.com/holidaypodcast

_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
17 min
August 18390. How to Create a Holiday Shopping Experience that Actually Sells
If Q4 feels like a chaotic sales circus, you’re not imagining it. Every brand is screaming for attention, offering discounts, and flooding inboxes like it’s a competition. So how do you break through the noise and actually get customers to care?
Here’s a hint: it’s not about slashing prices.
In this episode, I’m revealing the real secret to holiday sales success... and it’s probably not what you think. It’s not about having the flashiest promo or the biggest ad budget. It’s about how you show up for your customers and what you do to make their lives easier this season.
We’re talking about a subtle but powerful shift in your Q4 strategy that will change how customers experience your brand... and why it could be the key to more conversions, better engagement, and long-term loyalty.
Want to become your customer’s holiday hero? Click play and let’s talk.
Here’s what you’ll learn:
The Q4 mindset shift that separates the meh from the memorable
The simple strategy that elevates your brand without extra inventory
How to turn product overwhelm into curated ease
One thing you can add today to create instant "wow" moments
The overlooked marketing assets that make you unforgettable
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Links Mentioned
Full Show Notes
https://ecommercebadassery.com/390

Holiday Strategy Resources
https://ecommercebadassery.com/holiday
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
17 min

About eCommerce Badassery

From the publisher's feed

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email…

marketing, and build a thriving, profitable eCommerce business.

Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.

After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.

Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.

WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:

- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!

If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.

WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?

Check out Jessica’s courses and programs at eCommerceBadassery.com, including:

- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.