eCommerce Badassery

Are You Ignoring THIS Major Revenue Driver in Your Biz?

It's time to get real about your email marketing strategy.

Even if you think it’s doing fine… when was the last time you actually looked under the hood? If your answer is “uh, it’s been a minute”—don’t worry, you’re not alone. That’s exactly why I’m bringing back this popular episode for our year-end recap series.

In this episode, I walk you through how to do a full-on review of your email marketing—what numbers to track, how to interpret them, and where to focus next. Because yes, email should be makin’ you money on autopilot… but only if it’s actually optimized to do that.

From dialing in your campaign strategy to auditing your automations, this episode is packed with practical steps you can take to tighten up your email game before the new year.

👉 Whether you’ve got your automations on lock or you haven’t looked at your flows since 2021… this episode is your kick-in-the-butt reminder to make email a priority again.

What We'll Cover:

How to tell if your email revenue is healthy (or hiding problems)

The right balance between campaigns and automations—and what it says about your biz

What to look for when reviewing campaigns (hint: not just the promos)

The #1 mistake biz owners make when analyzing automations

What to update in your flows beyond just the data (spoiler: branding matters too)

A better metric than “revenue per recipient” to measure performance

Where to start if you feel overwhelmed by all the email “shoulds”

_______

http://ecommercebadassery.com/356

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Just because BFCM is over doesn’t mean the holiday shopping season is. In fact, over HALF of holiday shoppers still have gifts to buy. So if you’re already winding down your promos and marketing... pump the brakes, my friend. There is STILL time to make more money this season—and this episode is your game plan.

I’m walking you through 5 powerful strategies to capture those last-minute buyers and keep the revenue rolling in well past Christmas. Whether you're running solo or have a full team, there are ideas in here you can implement TODAY to bring in more sales.

Think specialized email campaigns, cross-sells, gift card promos, and tapping into your local market. We’re getting scrappy and strategic to finish Q4 strong.

Listen in and get the motivation and tactics you need to keep showing up and selling. There’s still so much potential left in this season.

What We'll Cover:

The one thing you MUST do, even if you ignore everything else

How to increase AOV without discounting

Smart email strategies to drive repeat buys

How to attract last-minute shoppers

Creative ways to promote gift cards

What to do AFTER Christmas to keep making sales

_______

http://ecommercebadassery.com/holidaypodcast

_______

http://ecommercebadassery.com/355

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Save the Date! The Badassery Blitz is back on December 8th ⚡️

Tune in to hear more about the deals coming your way next month! 

https://ecommercebadassery.com/freestuff

AI Brand Brief: https://ecommercebadassery.com/brandbrief/

Content Badassery: https://ecommercebadassery.com/content-badassery

Shopify Secrets: http://checkout.ecommercebadassery.com/shopify-secrets

The Lounge Membership: https://ecommercebadassery.com/membership

Email Badassery: https://ecommercebadassery.com/email-badassery

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Ever find yourself knee-deep in a to-do list you created for yourself... and then wonder why you're so damn overwhelmed?

You’re not alone, friend.

This week on the eCommerce Badassery Podcast, we’re digging into the trap so many entrepreneurs fall into: doing more just for the sake of doing. If your calendar is full, your projects are piling up, and you can’t remember why you even started half of them… it might be time to take a step back.

If your current plan has you feeling more frazzled than focused, this is your invitation to pause, reassess, and get intentional as hell about what you say yes to.

What We'll Cover:

_______

http://ecommercebadassery.com/holidaypodcast

_______

http://ecommercebadassery.com/354

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

If you’ve logged into Canva lately, you might’ve seen the announcement: you can now design emails and export the HTML to use in your email marketing platform. Sounds cool, right?

But before you dive in and start redesigning all your campaigns in Canva’s new tool, there are a few things you should know.

In this episode, I’m breaking down what this new feature actually looks like in practice, how it works with email platforms like Klaviyo, and a few limitations and quirks that might not be obvious at first glance.

If you’re wondering whether Canva’s email design tool is a game-changer or just another shiny object… this is for you.

Inside this episode:

_______

http://ecommercebadassery.com/holidaypodcast

_______

http://ecommercebadassery.com/353

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Apparently, humans are more motivated to avoid pain than they are to chase pleasure. So instead of giving you a sparkly, motivational pep talk for Q4, I’m flipping the script and hitting you with a little tough love... because nothing kills your holiday sales quite like these common mistakes.

Inside this episode:

The one thing that makes or breaks your holiday offer

Why a super popular holiday promo might actually be hurting your sales

The biggest mistake I still see even seasoned sellers make during a launch

What to remember when you’re worried about emailing “too much”

The move you need to make before December 14th

_______

http://ecommercebadassery.com/holidaypodcast

_______

http://ecommercebadassery.com/352

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

We’re pressing pause on the holiday hustle this week for something a little different — and honestly, really important.

I’m running a quick, anonymous survey called the Product Biz Pulse Check to get a read on what’s working (and what’s not) for product-based business owners right now. The goal? To spot patterns between those who are thriving and those who are struggling — so we can all focus on what truly matters in 2026.

It’ll only take about 5 minutes, and I'll be sharing the results in early December!

Take the survey here: https://ecommercebadassery.com/pulse

http://ecommercebadassery.com/holidaypodcast

_______

Let's Connect

Website: http://ecommercebadassery.com

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

One of the biggest questions I get this time of year is whether or not you should update your email automations for Black Friday and the holiday season.

Spoiler alert: my answer hasn’t changed since 2022

Inside this episode:

_______

http://ecommercebadassery.com/holidaypodcast

_______

http://ecommercebadassery.com/351

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

In this episode, I’m walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you’re prepping for Black Friday or planning a last-minute holiday push, this is one strategy you can’t afford to overlook.

Inside this episode:

The must-have Q4 segments that set you up for success

How to get your subscribers to actually pay attention

A fresh perspective that might just flip your current strategy on its head

_______

http://ecommercebadassery.com/holidaypodcast

_______

http://ecommercebadassery.com/350

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Don’t Tap Out After Cyber Monday — Your December Sales Strategy

Black Friday might get all the hype, but if you're ghosting your customers after Cyber Monday, you're leaving serious money on the table. December isn't the time to wind down... it's time to step up.

In this episode, I'm sharing the easy post-BFCM strategies to maximize your sales through the rest of Q4. 

The one date in December that can make or break your sales

A simple email strategy that’s impossible to ignore

The secret weapon for last-minute shoppers

A sneaky way to stay visible without annoying your audience

_______

http://ecommercebadassery.com/holidaypodcast

_______

http://ecommercebadassery.com/349

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy