With the 2024 election mostly behind us (not all races have been called at the time of this recording) and Trump as our president-elect, I wanted to chat through some of the policies he’s been floating that could uniquely affect you as a product-based business owner and a self-employed person

• 00:00 Introduction and Overview

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You only have ONE job in Q4 when it comes to your eCommerce business... let's talk about what it is and why it's so important. 

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While the majority of your eCommerce holiday sales are going to come from your existing customers it's likely there are going to be a large portion of them who are brand new to you.

With the cost of acquisition rising and the fact that repeat customers spend a lot more money than new ones do, it's definitely in your best interest to have a solid plan in place to bring those holiday shoppers back in the new year.

Having a solid strategy to encourage those repeat purchases is also a great way to bring in some additional revenue during January and February which are typically slower times for retail businesses.

The good news is, this isn't my first rodeo which means I have a few ideas on how you can be intentional about capitalizing on the increased website traffic this holiday season. 

All Holiday Episodes:

https://ecommercebadassery.com/holidaypodcast

Searchable Podcast Database:

https://ecommercebadassery.com/database

Holiday Planning Guide + Content Prompts

http://ecommercebadassery.com/holiday

http://ecommercebadassery.com/303

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

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With a 98% open rate and 29% click-through rate, SMS is an easy way to break through the Black Friday noise.

Let's chat about how to seamlessly integrate SMS with your email campaigns, grow your list, and craft compelling messages - that won't take more than an hour or so of your time. 

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

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This podcast uses the following third-party services for analysis: 

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You know that email marketing is one of the MOST important things you can do during Q4 to amplify your sales, so today I wanted to talk about a few tips & tricks you can implement through the season to get more attention and engagement in the inbox.

As I always say, email inboxes are like Twitter feeds, and you’re gonna be competing for people’s attention. I want to make sure that you are so confident in the emails you send this season that you’re not afraid to keep showing up. 

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This podcast uses the following third-party services for analysis: 

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It’s officially Q4 which means the holiday season is upon us, and if you’re like most eCommerce business owners, you’re gearing up for the busiest—and most profitable—time of the year. 

But with the constant evolution of consumer behavior, staying on top of the latest trends can make all the difference between crushing it this holiday season or missing out on key opportunities.

In today’s episode, I’ve got your back! I’m breaking down the biggest holiday shopping trends for 2024, from when people are starting their holiday shopping to how different generations have different shopping habits. I’ll also dive into how you can leverage trends like self-gifting and post-holiday shopping, to boost your sales and keep your sanity intact.

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https://ecommercebadassery.com/magazine*

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

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The areas hit by Hurricane Helene have been devastated and there's no telling how long it will take before things are back to normal... if they ever can be. 

I was curious how this tragedy might affect sales during Q4 so I started to do some historical research and I'm sharing my findings in this episode. 

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http://ecommercebadassery.com/299

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

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This podcast uses the following third-party services for analysis: 

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One of the most important things you can do in any marketing campaign, but especially during the holiday season, is injecting a bit of scarcity and urgency that pushes your people to take action. 

Today we’re walking through a few different ways you can layer this into your marketing plan. 

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

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Want to get your business in front of more customers? 

Partnering with and collaborating with other small businesses whether online or in person, is the easiest and least expensive way to get discovered by more people. 

Tune in to hear a few of my favorite ways you can collaborate with your business friends this holiday season.

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http://ecommercebadassery.com/297

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

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You know I'm a big believer in creating in-depth, well-rounded marketing plans... But I also want you to actually enjoy the season and take some time off. 

In this episode I'm sharing a few different ways you can optimize and automate your holiday marketing plans without missing out on record sales and engagement from your customers.

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http://ecommercebadassery.com/296

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

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This podcast uses the following third-party services for analysis: 

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