eCommerce Badassery

By Jessica Totillo CosterBusiness Entrepreneurship Marketing Management

eCommerce Badassery episodes

July 21386. Replay: eCommerce Fall Sales & Marketing Strategy
Are you wasting August + September in your eCommerce business? Here's why you're missing a goldmine
Let’s talk about that awkward little gap between the summer slump and the Q4 holiday madness: August and September. You know the one where everyone thinks it’s too early to market, too slow for sales, and they just ghost their audience? Yeah... that one.
In this episode of the eCommerce Badassery Podcast, I’m calling BS on all of that. Because the truth is, this is your golden window to warm up your audience, test offers, and build serious momentum before the Black Friday inbox war begins.
We’re breaking down exactly why this season is a strategic goldmine, what your customers are really thinking during this time, and what kind of campaigns you should be running no matter what you sell.
If you’ve ever felt like you go from summer slowdown straight into Black Friday panic mode, this episode is your reset button.
What you’ll learn:
Why August + September are NOT throwaway months
How your customer’s mindset shifts during this season (even if they’re not going back to school)
Campaign ideas for every type of product-based business
The emails to send to re-engage your list and start building buzz
Mistakes to avoid that could cost you BIG in Q4
How to map out a 6-week content plan without the overwhelm

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Links Mentioned
Full Show Notes
https://ecommercebadassery.com/386

The Lounge Membership
https://ecommercebadassery.com/membership

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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
31 min
July 14385. eCommerce Advice You've Heard Before and Still Aren't Doing
Raise your hand if you've ever said "I know what I should be doing, but I'm not doing it." Yeah... that's what I thought. Consider this episode the kick in the pants you've been waiting for.
I'm walking through the eCommerce advice you've heard a million times and still aren't doing. These come up over and over with my students and clients, including the ones who look like they have it all figured out from the outside.
And after recently getting a behind-the-scenes look at what my Lounge members are working on and struggling with, I can confirm we are ALL guilty of at least one of these. No shade, no shame. Just the fundamentals that quietly cost you sales when they slip, some real stories of what happens when they do, and a nudge to pick the one or two you know you've been avoiding.

In this episode:
The website issue that quietly tanked one member's summer sales (and how long it probably went unnoticed)
My once-a-month habit that catches problems before your customers find them for you
Why I want you logging numbers in a spreadsheet even though AI could do it for you
The money-saving habit that's actually costing you money
The easiest sales you're leaving on the table with people already on your site
What cleaning up a 600-SKU store taught me about why customers give up before they buy
The ad spend math that made my clients stop listening to their accountants (sort of)
My exact rule for how long to give something before you're allowed to quit it
The number one thing still holding most store owners back (yep, this one again)
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Full Episode Show Notes
http://ecommercebadassery.com/385

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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
15 min
July 07384. The Productivity Trap That's Slowing You Down
Owning an eCommerce business can feel overwhelming, especially when you're wearing all the hats. Between marketing, tech issues, customer service, inventory, and everything else on your plate, it's easy to fall into the habit of trying to figure everything out yourself.
In this episode, I'm sharing a pattern I've noticed over and over again... both in my own business and while coaching Shopify store owners inside the Lounge. If you've ever spent hours troubleshooting, felt like you were reinventing the wheel, or convinced yourself you just needed to "work harder," this conversation might change the way you approach your next challenge.
In this episode:
A common habit that's quietly costing business owners time and momentum.
The story of a problem that was solved much faster than anyone expected.
An opportunity many product-based business owners never think to ask for.
Why your first instinct when you get stuck may be working against you.
A simple challenge to try the next time you hit a roadblock in your business.
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Full Episode Show Notes
http://ecommercebadassery.com/384

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Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
12 min
June 30383. 3 Places Revenue is Hiding in Your Customer List
You might be thinking more traffic is the answer. More ads, more content, more new eyeballs. And sure, traffic matters. But there's revenue already sitting in your business right now that you're not tapping into.

This episode is a sneak peek from the SIP Magazine, the exclusive monthly publication for Lounge members. Last month's issue covered 6 places to find revenue you already have — and today I'm sharing 3 of them, all focused on your marketing strategy and where you're actually putting your energy. No new audience required.

If you've ever felt like you're running on a hamster wheel trying to constantly chase new customers, this is your wake-up call. Because you already have people who've bought from you, people who know you, people who are warm — and most stores are completely ignoring them.
In this episode:
The often-overlooked buyer group that's costing you repeat sales (and exactly what to do about it)
Why your best-selling products might actually be your biggest missed opportunity
A specific email campaign structure that re-activates customers who've gone quiet
The one scenario where making your emails longer is actually the right move
What to do if you're thinking about incentivizing re-engagement (and when it might not even be necessary)
A wholesale strategy that most product-based business owners are sleeping on
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Full Episode Show Notes
http://ecommercebadassery.com/383

_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
15 min
June 23382. Shopify Editions: Platform Updates Summer 2026
Shopify Editions Summer 2026 is here, and there's one update quietly affecting whether your products show up in AI shopping results at all. Most merchants have no idea it's even an issue.
This release packed in 150+ updates across AI shopping, wholesale, inventory, and marketing. Some are worth acting on immediately. A few come with real limitations the announcement didn't make obvious. And at least one "feature" I'd turn off.
In this episode:
Why your product data might not be sending to the Shopify catalog correctly — and the fix
The B2B wholesale update that's now on all plans (and the catch)
A new marketing tool worth testing even if you don't currently run ads
The Sidekick recommendation I'm watching closely before I trust it
The cash back offer that sounds great and why I'm skipping it
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Full Episode Show Notes
http://ecommercebadassery.com/382

_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
35 min
June 16381. 6 Things to Do Right Now for a Stronger Second Half of the Year in Your eCommerce Business
You're halfway through 2026, and what you do this quarter decides whether Q4 feels calm and profitable or like a three-month scramble. Q3 is the most important planning window of your whole year, and most store owners spend it on the wrong things.
Inside, the 6 moves actually worth your time for the back half of 2026: what to double down on now, and what to drop so you have room to do it. Plus the one question you can run every task through to know instantly whether it deserves your time between now and December.
In this episode:
The move with a closing window. Wait until fall and you've already missed it.
The website leak that's quietly costing you on every visitor, and why it gets way more expensive once holiday traffic hits.
The Q4 prep work that has to happen now in the summer, not in November.
The mid-year number most store owners get proud of, while their profit quietly disappears.
The one filter question that decides where your time goes for the rest of the year.
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Full Episode Show Notes
http://ecommercebadassery.com/381

_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
13 min
June 09380. When Your Team is Actually Holding You Back
Ever been told you need to hire help ASAP? Same. And while that's usually good advice, nobody warns you about what happens when the person you hired is actually making everything worse.
I'm talking about this one today because a friend of mine just went through it. She spent months dealing with a VA who was unreliable, couldn't keep up with recurring tasks, and somehow never connected the dots no matter how many conversations they had. It was costing her more time to manage this person than it would've taken to just do the work herself.
And the mental load? That was the real killer. So we're getting into what it looks like when your "help" is actually holding you back, how to know when it's time to cut someone loose, and how to think about hiring the right way so you're not just filling a seat.
The sneaky way bad hires eat up more of your time than doing it yourself ever would
Why the mental load of managing the wrong person might be costing you more than their salary
The real story behind my friend's VA situation (and the moment everything changed)
What happened when I hired a full-time VA and why it backfired
The difference between needing help and needing the right help
A hiring mistake that has nothing to do with someone being bad at their job
Why right now is the perfect time to get intentional about who's on your team before Q4
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Full Episode Show Notes
http://ecommercebadassery.com/380

_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
9 min
June 02379. How to Get More People Sharing Your Products Without a Big Budget
Feel like you’re constantly shouting into the void trying to get eyes on your products? When you have a new launch, a big sale, or a major business milestone, it’s easy to feel like you’re doing all the heavy lifting yourself—or worse, that you need a massive marketing budget to actually move the needle.
But you don’t need a giant ad spend to get people talking about your brand. In fact, you’re likely sitting on a goldmine of free promotional opportunities right now inside your inbox and DMs.
In this episode, we’re breaking down how to get influential people, partners, and past connections eagerly sharing your products with their audiences. We dive into five specific groups of people who already know your value, and how a simple, casual message can unlock massive visibility for your next promotion. Stop assuming people are too busy to help, and learn how to make marketing a collaborative, zero-budget game.
The Warm Outreach Advantage: Why asking a past connection for a favor is completely different—and way more successful—than cold pitching.
The 5 Hidden Networks: How to tap into past press, brand collaborators, suppliers, retail partners, and existing affiliates to spread your news.
The "Problem-Solving" Mindset: How sharing your launch actually solves a content problem for creators and partners (it’s not an inconvenience!).
Your 15-Minute Action Plan: A simple exercise you can do today to build your warm outreach list for your next big promotion.
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Full Episode Show Notes
http://ecommercebadassery.com/379

_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
11 min
May 26378. Your Summer Marketing Playbook: 10 Tips to Sell More Products This Season
Memorial Day has come and gone, which means the summer has unofficially started… and as a product-based business owner you already know the shift that comes with this time of year. Traffic gets weird. Customers are distracted. And most of your people are mentally somewhere between the beach and a backyard barbecue.
The good news? Every season change is a fresh opportunity to talk about your products differently, mix up your marketing, and actually have a little fun with it. This episode is your quick-hit playbook for repositioning and marketing your products for summer
The simple reframing trick that makes your existing product feel brand new
How to turn product curation into a marketing strategy
A genius PR example that shows how to position literally any product for a season it was never meant for
What your data from last summer can tell you about when and how often to show up
How to create real urgency without running a discount
The loyalty program move that gets your best customers back in your store fast
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Full Episode Show Notes
http://ecommercebadassery.com/378

_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
11 min
May 19377. What to Do When You Feel Like Burning it All Down
Raise your hand if you’ve ever felt like burning down your business and escaping to an island to live a simple life. If there is anything guaranteed in business, it’s that overwhelm and burnout are sure to show up at some point. And this is confirmed for me every few months when inevitably someone in my audience shares their struggle.
The good news is, if you’re feeling that now or have at any time in the past, you’re not alone. And there is something you can do about it.
We’re getting into what actually causes overwhelm for product-based business owners, what to do before you make any big decisions, and why pausing is almost never the answer.
The one question to ask yourself before you do anything else when you're feeling overwhelmed
The most common reasons product-based business owners hit a wall (and which one is probably yours)
The one thing worth waiting on before you make any major decisions about your business
What happens when you stop trying to grow and focus on enough instead
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Full Episode Show Notes
http://ecommercebadassery.com/377

_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/

Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs

_______

Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
13 min

About eCommerce Badassery

From the publisher's feed

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email…

marketing, and build a thriving, profitable eCommerce business.

Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.

After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.

Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.

WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:

- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!

If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.

WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?

Check out Jessica’s courses and programs at eCommerceBadassery.com, including:

- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.