Tariffs Are Changing—Here’s What eCommerce Business Owners Need to Know

Big changes are coming to U.S. trade policy, and yep... they could totally shake up your product-based business. Whether you’re importing goods from China, selling to U.S. customers from overseas, or just trying to keep your margins intact—these new tariffs might hit closer to home than you think.

In this episode of the eCommerce Badassery Podcast, I’m breaking down the latest updates on Trump’s tariff changes, how they could impact your business, and what you can actually do about it.

I’ll walk you through what’s changing with the De Minimis exemption, what this means for small shippers, and why now’s the time to roll up your sleeves and get closer to your numbers, your products, and your customers.

We’re talking negotiation tactics, alternative sourcing strategies, and creative ways to cut costs without sacrificing quality. I’m even sharing how I survived and thrived during the 2009 recession—because we’ve done hard before, and we can do it again.

Whether you manufacture overseas, ship internationally, or just want to stay one step ahead of the chaos... this is a must-listen.

What You’ll Learn:

What the latest U.S. tariff changes mean for product-based businesses

How the De Minimis exemption is changing—and why it matters

Real strategies to protect your margins (even if your costs go up)

How to negotiate smarter with suppliers and get creative with sourcing

Why expanding to international markets outside the U.S. might be your smartest move yet

And why now is the time to stay focused, not freak out

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Before you tweak your website, or write another Instagram caption… fix this.

There’s one area of your marketing that impacts every touchpoint your customer has with your brand—and most eCommerce businesses are completely underutilizing it.

It’s not flashy. It’s not complicated. But once you optimize it, everything else gets easier—and your marketing actually starts converting the way it’s supposed to.

In this episode, I’m pulling back the curtain on the most overlooked, high-impact piece of your marketing puzzle—and how to start thinking differently about how you use it.

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I know your to-do list is already a mile long… but the simple tweaks I’m sharing in this episode are the kind of things that are worth bumping everything else to the bottom of the list.

We’re talking small, strategic changes you can make this week to turn more browsers into buyers—without a full website overhaul, complicated tech, or overwhelm. 

If you want to turn more of those browsers into buyers, these 4 simple tweaks are exactly where your focus should be right now

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Simple Messaging Tweaks That Drive eCommerce Conversions

Is your product messaging still resonating with customers? In this episode, Jessica reveals three powerful strategies to keep your eCommerce marketing fresh and conversion-focused as consumer priorities evolve throughout the year.

Discover how to:

Whether you're experiencing growth or looking to optimize your current marketing, these practical messaging adjustments can createan immediate impact on your conversion rates. Learn how to stay connected with your audience and maintain strong engagement regardless of seasonal shifts, trends, or economic changes.

Check Out the AI Brand Brief

https://ecommercebadassery.com/brandbrief/

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You’re doing all the things—posting on social, tweaking your website, maybe even running ads. But despite all that effort, sales aren’t where you want them to be.

The problem? It’s not just about getting more traffic.

Most eCommerce businesses are leaking sales in places they don’t even realize. The difference between brands that struggle and those that scale? They fix the hidden gaps in their marketing before they become a problem.

In this episode, we’re diving into:

If you’re tired of wondering why customers aren’t buying—or why they buy once and never come back—this episode is for you.

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What if the one thing holding your business back wasn’t strategy—but the fact that you haven’t asked for what you need?

This week, I’m sharing the incredible story of a small business owner who found herself on the verge of losing everything—until she took a risk and asked for help. What happened next? A viral moment, a flood of unexpected support, and a hard business truth that every entrepreneur needs to hear.

Because here’s the thing: you don’t have to do this alone.

In this episode, we’re diving into:

Whether you’re feeling stuck, overwhelmed, or just need a reminder that you have a whole community rooting for you, this episode is for you.

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Ever feel like no matter how much you hustle, your to-do list just keeps growing? You’re constantly working, but somehow, you’re still stuck—spinning your wheels without making real progress.

The problem isn’t that you’re not working hard enough. It’s that you might be working against your own productivity style.

In this episode, we’re diving into:

If you’re tired of feeling overwhelmed and want to start working smarter, not harder, this episode is for you!

Take the Quiz: https://www.todoist.com/productivity-methods

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Customers need multiple touchpoints before they'll take action—so how do you speed up the process so they will purchase from you faster?

The key is omnichannel marketing campaigns. In this week's episode of the eCommerce Badassery podcast, I'm walking you through how to create campaigns that reach your customers from all angles like a pinball machine to get them from click to conversion in less time.

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Thinking about running Meta ads in 2025? Wondering if they still work, if you can afford them, or if you even need them?

In this episode, I’m breaking down what it really takes to run successful ads, why the new Meta ad strategy is simpler than ever, and how to know if now’s the right time for you to jump in.

Plus, we’re gearing up for our Meta Ads Sprint inside The Lounge on February 17th—so if you want to finally get ads working for your business, you don’t want to miss this one!

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With all the talk of trade wars, tariffs, and economic shifts, it’s no wonder product-based business owners are feeling uneasy about what 2025 has in store. But here’s the deal—while we can’t predict every twist and turn, we can focus on what’s actually within our control.

In this episode, I’m breaking down what you need to know, what to prepare for, and the key areas to focus on to keep your business profitable no matter what happens.

If you’re wondering how to future-proof your business without spiraling into panic mode, this episode is for you.

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