eCommerce Badassery

Klaviyo Just Launched Customer Hub: Is It Worth It for Your eCommerce Store?

Klaviyo just quietly rolled out a brand-new tool called Customer Hub, and it might be the next big thing for your eCommerce biz… or just another shiny object. Either way, it deserves a closer look.

In this episode, we’re breaking it all down—from the good, the bad, and the meh. I’m laying out what Customer Hub actually is, how it works, and whether it’s a smart addition to your tech stack… or just another distraction.

What you’ll learn:

What Klaviyo’s Customer Hub actually does and how it compares to Shopify’s native tools

Who this new feature is actually good for (and who should skip it)

Why I’m not 100% sold on it, even though it’s kinda cool

The pros, the cons, and the sneaky AF launch strategy

What features are missing and why that matters

How to know if your customers will even use it

My fave alternatives and how to test before you commit

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http://ecommercebadassery.com/348

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Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

You’ve got a million things on your Q4 to-do list… but how many of those things actually matter?

This week, I’m breaking down a few of the most common holiday strategies floating around the eCommerce world — and whether they’re actually worth your time and energy.

If you’re feeling the pressure to do all the things but secretly wondering, “Do I really need to do this too?” — this episode is for you.

Because while Q4 is definitely the season to show up and sell… it doesn’t mean you have to run yourself ragged to get results.

What you’ll Cover:

The popular Q4 strategy you don’t have to follow (even if everyone else is doing it)

How to make your current product lineup work harder — without adding anything new

What most people get wrong about social media during the holidays

The real reason your promos might be flopping — and what to do instead

The one thing that matters more than any fancy strategy this season

Get the Holiday Podcast Playlist

https://ecommercebadassery.com/holidaypodcast

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http://ecommercebadassery.com/347

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Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Ready to capitalize on the biggest shopping season of the year? You put so much time, energy, and effort into bringing traffic to your website, let's make sure it's optimized to create a great shopping experience optimized for conversion. 

In this episode, we're exploring 6 website updates you should make to optimize it for Q4 sales. 

What you’ll Cover:

The #1 strategy most shop owners forget to set up before Q4 (and why it’s costing you)

What McDonald’s can teach you about making more money from every order

A simple way to get on your customers’ nice list and boost your SEO at the same time

The sneaky collection mistake that’s quietly killing your conversions

One tiny tweak to your nav bar that could completely change how customers shop your site

Why your homepage might be turning shoppers away (and how to fix it fast)

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http://ecommercebadassery.com/346

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Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

Ready to tackle Q4 with clarity, strategy, and badass energy? This week, I’m answering your most-asked Q4 marketing questions. 

I tapped into my email list to uncover your hot-button questions around marketing for Q4. In this episode, we dive into whether shoppers will actually be spending, how to handle Black Friday without selling out your values, structuring your promotion timeline, keeping momentum post-holidays, and sustaining sanity when burnout hits.

We're Talking:

The real scoop on holiday spending trends

How to do Black Friday on YOUR terms

A no‑frills campaign timeline

How to ride the holiday momentum into the new year

Real-deal advice for when life just sucks and Q4 feels impossible

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Full Show Notes

https://ecommercebadassery.com/345

More Holiday Podcast Episodes

https://ecommercebadassery.com/holidaypodcast

Gift Guide Glow-Up

https://ecommercebadassery.com/glowup

Holiday Content Bundle

https://ecommercebadassery.com/holiday-content

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

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https://ecommercebadassery.com/programs

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Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop).

In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists.

In this episode, I’m walking you through the Q4 content principles you need to follow if you want your marketing to actually convert this season.

Here’s what you’ll learn:

The reason clever content is killing your Q4 sales (and what to do instead)

One shift that turns your product from “meh” to must-gift

What your overwhelmed customer actually needs from your content (hint: it’s not more emojis)

The invisible copy mistake that’s secretly costing you conversions

How to shut down buyer hesitation before it ever bubbles up

What most brands get totally wrong about email frequency (and how to fix it without annoying your list)

Why sounding like a broken record might be your best Q4 strategy

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Full Show Notes

https://ecommercebadassery.com/344

Gift Guide Glow-Up

https://ecommercebadassery.com/glowup

Holiday Content Bundle

https://ecommercebadassery.com/holiday-content

More Holiday Podcast Episodes

https://ecommercebadassery.com/holidaypodcast

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

If Q4 feels like a chaotic sales circus, you’re not imagining it. Every brand is screaming for attention, offering discounts, and flooding inboxes like it’s a competition. So how do you break through the noise and actually get customers to care?

Here’s a hint: it’s not about slashing prices.

In this episode, I’m revealing the real secret to holiday sales success... and it’s probably not what you think. It’s not about having the flashiest promo or the biggest ad budget. It’s about how you show up for your customers and what you do to make their lives easier this season.

We’re talking about a subtle but powerful shift in your Q4 strategy that will change how customers experience your brand... and why it could be the key to more conversions, better engagement, and long-term loyalty.

Want to become your customer’s holiday hero? Click play and let’s talk.

Here’s what you’ll learn:

The Q4 mindset shift that separates the meh from the memorable

The simple strategy that elevates your brand without extra inventory

How to turn product overwhelm into curated ease

One thing you can add today to create instant "wow" moments

The overlooked marketing assets that make you unforgettable

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Full Show Notes

https://ecommercebadassery.com/343

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

You know those little tweaks that don’t seem like a big deal... until you realize they’re tanking your conversion rate? Yeah, those. That’s what we’re talking about today.

After chatting with a Lounge member who needed help presenting all the right info in a better way, I decided it was time to do a no-fluff, action-packed episode about the most important areas of your website you should focus on — especially going into Q4. Whether you’re rocking Shopify or another platform, the principles apply.

I’m breaking down key automations, homepage musts, product page do’s and don’ts, and why your nav menu and collection filters are more important than you think. It’s all about making your website your best damn salesperson.

We’re not talking full redesigns here—just smart, intentional tweaks that create a smoother, more conversion-friendly experience for your customer.

What You’ll Learn:

The one place on your site that must scream “BUY NOW”

Why long product titles might be killing your sales (and what to do instead)

The simple but overlooked mistake that hides your most important content

What to include on your product page so customers stop bouncing

How to organize your navigation and collection filters for max conversions

Why your bestsellers deserve multiple real estate spots

My favorite Shopify tricks using metafields & metaobjects

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Full Show Notes

https://ecommercebadassery.com/342

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

How to Get Past Customers on Your Email List

Ever looked at your customer list and thought, “Wait… half these people never even subscribed to my emails”? Yeah, that’s a goldmine you’re sitting on, my friend—and we’re not about to let it collect dust.

This week’s episode was inspired by a student inside my Email Badassery program who had exactly that problem. She’s got happy customers, but they never opted in for marketing emails. Now that she’s building a killer set of automated flows, it’s time to get those buyers officially on the list.

And here’s the thing—this isn’t about begging or being salesy. These people already like you (they gave you money, remember?). You just need to make it ridiculously easy and tempting for them to say “yes” to your emails.

In this episode, I’m breaking down four smart, strategic ways to get it done, plus some behind-the-scenes tips on popups, targeting, and even good old snail mail that’ll make your competition wonder why they didn’t think of it first.

What You’ll Learn:

How to tweak your welcome popup targeting so non-subscribers actually see it

The order confirmation email trick that gets more sign-ups without being spammy

Why snail mail + a QR code is still a total list-building win

How to run targeted Meta ads to your past buyers (and when it’s not worth it)

The easiest first step to get going without overwhelming yourself

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Full Show Notes

https://ecommercebadassery.com/341

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

If you’ve ever felt like your product should be flying off the shelves, but instead you're getting crickets... it might be because your audience just doesn’t get it yet.

Not because they’re dumb. Not because your product sucks. But because you're not articulating the outcome in a way that resonates with them.

In this episode, we’re digging into why it’s not enough to just talk about what your product is or even what it does. You’ve gotta get to the core of what your customer really wants, and communicate that in a way that matches how they think, not how you think.

We’ll talk about what that looks like in practice and how to adjust your messaging to connect faster, deeper, and better... because let’s face it, you don’t have forever to make the sale.

Here’s what we’ll cover in this episode:

The real reason your customers don’t convert right away (and how long you really have to make the sale)

How to dig into the outcome your customer actually wants

The power of “so that” and the secret of asking “why” five times

Why your content needs to say the same thing, just in different ways

How to ramp up your touch points using omni-channel marketing

When your customer is most engaged and why you need to go hard right then

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Full Show Notes

https://ecommercebadassery.com/340

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Are you wasting August + September in your eCommerce business? Here's why you're missing a goldmine

Let’s talk about that awkward little gap between the summer slump and the Q4 holiday madness: August and September. You know the one where everyone thinks it’s too early to market, too slow for sales, and they just ghost their audience? Yeah... that one.

In this episode of the eCommerce Badassery Podcast, I’m calling BS on all of that. Because the truth is, this is your golden window to warm up your audience, test offers, and build serious momentum before the Black Friday inbox war begins.

We’re breaking down exactly why this season is a strategic goldmine, what your customers are really thinking during this time, and what kind of campaigns you should be running no matter what you sell.

If you’ve ever felt like you go from summer slowdown straight into Black Friday panic mode, this episode is your reset button.

What you’ll learn:

Why August + September are NOT throwaway months

How your customer’s mindset shifts during this season (even if they’re not going back to school)

Campaign ideas for every type of product-based business

The emails to send to re-engage your list and start building buzz

Mistakes to avoid that could cost you BIG in Q4

How to map out a 6-week content plan without the overwhelm

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Full Show Notes

https://ecommercebadassery.com/339

The Lounge Membership

https://ecommercebadassery.com/membership

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683